PR Newswire: news distribution, targeting and monitoring
2014

Taking a Scientific Approach to Improve Audience Engagement & Event Marketing

Freeman shares five tips to create greater emotional value at a tradeshow or event

Share with Twitter Share with LinkedIn

NEW YORK, July 11, 2012 /PRNewswire/ -- Guided by beliefs defined by neuroscience, leading companies are gaining a better understanding of their customers' behaviors and decisions to enhance their marketing initiatives.

(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

Loretta Hudelot, Senior Manager of Customer Insight and Research at Freeman, outlined five main principles that explore the importance of the emotional connection to a purchase and provide insight into the influences that drive consumers to behave the way that they do.  Furthermore, Hudelot offers corresponding actions that exhibitors can execute to build customer relationships at events and tradeshows.

To read about these five ways to grow audience engagement, click here.

About PR Newswire:

PR Newswire (www.prnewswire.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com 

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
Meryl.Serouya@prnewswire.com 

SOURCE PR Newswire Association LLC



RELATED LINKS
http://www.prnewswire.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release