Taking a Scientific Approach to Improve Audience Engagement & Event Marketing
Freeman shares five tips to create greater emotional value at a tradeshow or event
NEW YORK, July 11, 2012 /PRNewswire/ -- Guided by beliefs defined by neuroscience, leading companies are gaining a better understanding of their customers' behaviors and decisions to enhance their marketing initiatives.
Loretta Hudelot, Senior Manager of Customer Insight and Research at Freeman, outlined five main principles that explore the importance of the emotional connection to a purchase and provide insight into the influences that drive consumers to behave the way that they do. Furthermore, Hudelot offers corresponding actions that exhibitors can execute to build customer relationships at events and tradeshows.
To read about these five ways to grow audience engagement, click here.
About PR Newswire:
PR Newswire (www.prnewswire.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Vice President, Marketing and Communications
Marketing and Communications Associate
SOURCE PR Newswire Association LLC
More by this Source
Media Crossroads: How Are Women in Journalism Adapting to a Changing Media Landscape?
Mar 13, 2014, 09:30 ET
PR Newswire to Sponsor CleanEquity Monaco 2014 Conference
Mar 12, 2014, 11:02 ET
New Report: The Cost of Regulation Is Not the "Success Barrier" for Small Company IPOs
Mar 13, 2014, 08:30 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.