Company has three new vice presidents; Eduardo Golveia comes to be the Multiplus' CEO

SAO PAULO, May 5 /PRNewswire-FirstCall/ -- We have completed another phase in our organizational restructuring, indicating our commitment to improving governance and the creation of a large corporation with a focus on airline operations and multibusiness.

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Ricardo Froes comes to the company as the new vice president of Finance, Management and IT, reporting to the president, Libano Barroso, who has been fulfilling this role on an interim basis since he assumed the presidency in October 2009. Before coming to TAM, Froes was the Financial Director of Solvi Participacoes, and was responsible for the Treasury, Project Financing, Insurance, Planning and Legal-Strategic areas. At CCR – Companhia de Concessoes Rodoviarias, where he also held the office of Financial Director, he was responsible for Investor Relations, as well as Treasury, Project Financing and Insurance areas. He graduated with a degree in Economics from Minas Gerais Federal University (Universidade Federal de Minas Gerais), and holds an MBA in Finance from IBMEC.

Another step in the direction of a precise definition of the corporate functions was taken with the creation of the Vice Presidency of Supply and Contracts. Jose Zaidan Maluf, who joined TAM in 1995 and since 2000 has been responsible as the Director of International Contracts, assumes this office. With more than 30 years of experience in the aeronautic and airports industry, Maluf graduated with a degree in Electrical Engineering from the Maua - Brazil School of Engineering (Escola de Engenharia Maua - Brasil) and holds an MBA from IBMEC.

Furthermore, in February we reestablished the vice presidency of Knowledge Management and Human Resources, aligned with the company's focus on the principles of Spirit of Serving and Passion for Aviation. Claudio Costa, with 20 years of experience in Human Resources, was hired as the VP in this area. Before joining TAM, he was the director of a business unit of Hay Group, where he was responsible for strategic project planning and organizational development in companies like Petrobras, Cielo, Vallourec & Mannesmann, Vale and SHV Gas Brasil, among others. He also had experience with Accenture, Grupo Fiat and Bank Boston. He graduated in Business Administration from FAAP in Sao Paulo and holds an MBA of Company Management from PUC – Minas.

"The new structure shows our obsession in building a culture of high performance. We believe that culture is made with examples and processes, and mainly focus on people," says Libano Barroso, president of TAM Linhas Aereas.

The improvement of governance in the group, with the share of responsibilities between new business development and airline operations, was announced on March 31 this year, appointing the executive Marco Antonio Bologna for the Presidency of the holding TAM SA (Bovespa: TAMM4 and NYSE: TAM), responsible for the business development group and its adjacent institutional relationship. Libano Barroso continues as President of TAM Linhas Aereas, in charge of airline operations (passenger and cargo), which include TAM Linhas Aereas, TAM Airlines (former TAM Mercosur), Pantanal Linhas Aereas and TAM Viagens. He will continue as Director of Investor Relations of the holding TAM SA‪.

In an election on April 30th, the General Board of Directors has approved the appointment of Bologna for the presidency of the holding.

Multiplus Fidelidade's new CEO

On May 17, the executive Eduardo Gouveia will assume the position of CEO of Multiplus Fidelidade (Bovespa: MPLU3), which has been in the charge of Libano Barroso since the company was established in October 2009. Graduated in Computer Science from Pernambuco Federal University (Universidade Federal de Pernambuco) and in Business Administration from FESP-UPE, Gouveia has a specialization in Finance from IBMEC and an MBA in Marketing from FGV. He had been working as Vice President of Marketing and Sales at Cielo in the last four years. Previously, he was Vice President of Marketing at WalMart and had experience in companies such as Bompreco, Hipercard and Banorte. Gouveia will also act as Director of Investor Relations of Multiplus.

About TAM (www.tam.com.br)  

We have been the leader in the Brazilian domestic market for more than four years, and held a 41.8% domestic market share and 85.3% international market share in March 2010. We operate regular flights to 43 destinations throughout Brazil and we serve 82 different cities in the domestic market through regional alliances. Operations abroad include our flights to 18 destinations in the United States, Europe and South America: New York , Miami and Orlando (USA), Paris (France), London (England), Milan (Italy), Frankfurt (Germany), Madrid (Spain), Buenos Aires (Argentina), La Paz, Cochabamba and Santa Cruz de la Sierra (Bolivia), Santiago (Chile), Asuncion and Ciudad del Este (Paraguay), Montevideo (Uruguay), Caracas (Venezuela) and Lima (Peru). We have code-share agreements that make possible the sharing of seats on flights with international airlines, enabling passengers to travel to 72 other destinations in the U.S., Europe and South America. We were the first Brazilian airline company to launch a loyalty program. Currently, the program has over 6.6 million subscribers and has awarded more than 9.7 million tickets.

SOURCE TAM

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