Tapjoy Partners with CocoaChina and Gfan to Promote Android Applications in China Incentivized freemium zone introduces Tapjoy's app monetization platform to Chinese consumers

BEIJING, July 25, 2012 /PRNewswire/ -- Tapjoy, Inc. (www.tapjoy.com), a mobile advertising and publishing platform, today announced a new strategic partnership with CocoaChina, a leading mobile game developer and publisher in China, and Gfan, the leading Chinese Android app store. This partnership provides developers with an even stronger platform to monetize and distribute their mobile apps, while also satisfying consumers' desires for easy app discovery within the Chinese market.

Partners from Tapjoy, Gfan and CocoaChina will be able to participate in an "incentivized freemium zone" within the Gfan marketplace, which will provide high-quality, free-to-play Android applications to consumers. The unique area within Gfan will drive discovery for consumers while also providing new, targeted engagement opportunities for advertisers and developers. Tapjoy's advertising platform will also allow developers in China to unlock revenue streams and monetize users through its mobile value exchange platform.

"This is a very important milestone for Tapjoy's strategic growth in China," said Mihir Shah, CEO of Tapjoy. "Through our partnerships with CocoaChina and Gfan, Tapjoy will be uniquely positioned to provide a stronger user experience while offering advertisers and developers access to Tapjoy's extensive user network."

This collaboration will help to promote growth of the Chinese Android community, benefiting both Android developers and consumers using Android devices. An additional benefit is that Tapjoy's global mobile value exchange platform will allow for the cross promotion between Chinese and foreign applications, which enables developers to leverage the global market for optimal results.

"As a leading application store in China, we hope to provide our developers with solid, quantifiable benefits," said Tan Yi, CEO of Gfan. "This trilateral partnership is very impactful to our business, as it demonstrates Gfan's dedication to delivering the top app marketplace experience to our users through our collaboration with Tapjoy."

"Our partnership with Tapjoy and Gfan will provide a much larger platform for developers to distribute and promote their apps throughout China," said Chen Haozhi, CEO of CocoaChina. "In turn, Tapjoy's incentivized advertising platform will allow consumers to access premium content within their favorite mobile apps while also improving user app discovery within the Gfan marketplace," said Haozhi.

About Tapjoy
Tapjoy is a mobile advertising and monetization platform whose mobile value exchange model allows users to select personalized advertisements with which to engage for virtual rewards or premium content. Tapjoy helps unlock mobile joy by empowering users on more than 710 million devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy's turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 20,000 applications. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Paris, Dusseldorf, London, Beijing, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

About Gfan
Gfan, a leading Android application store in China which founded in 2009, now hosts more than 90,000 applications, gained more than 15 million registered users, and its Gfan forum provides additional information and services for Android mobile phone users as skills of using Android devices, most popular apps and new devices follow-up.

About CocoaChina
CocoaChina is a leading Chinese iOS game developer who has produced a series of top-ranking games in China and overseas. Fishing Joy, a game independently developed but operated by CocoaChina, has maintained a top ranked position on the app store charts in several countries as Singapore, China, Hong Kong and Japan. Now its new title "Fishing Joy 2" is available on Appstore globally, ranked 21 in all games category in the U.S.

© 2012 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

SOURCE Tapjoy, Inc.



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