TARGUSinfo Provides Affiliate Marketing Industry with a Solution for Growth

On-Demand Lead Verification lets companies increase profitability, improve

efficiency and maintain solid relationships

    VIENNA, Va., Jan. 22 /PRNewswire/ -- TARGUSinfo, the leading provider
 of On-Demand Lead Verification, anticipates another year of "meteoric
 gains" for the affiliate marketing industry and is poised to help these
 companies with a solution that scales easily with their explosive growth.
     Overall Internet advertising is expected to grow by 13.4 percent in
 2007, according to the Interactive Advertising Bureau, and affiliate
 marketing -- the generation of sales and leads through advertising on
 others' sites -- is positioned to take on an even larger role within the
 expansion of the overall advertising market.
     TARGUSinfo On-Demand Lead Verification(SM) services are available today
 to help companies profit from the strong growth projected for the affiliate
 marketing industry by ensuring that their lead quality keeps up with their
 soaring volume.
     "I think we can expect another year of meteoric gains for affiliate
 marketing," says Shawn Collins, the co-founder of the Affiliate Summit and
 one of the industry's foremost experts. Collins also notes that 2005-06
 holiday spending growth was 26 percent, and he expects affiliate programs
 to also increase with this uptick.
     But as affiliate marketing continues to expand in both size and
 prominence, the industry's challenges are also increasing. The industry is
 rife with bad leads with fake names and faulty contact information, eroding
 the confidence of those who purchase leads.
     "The biggest challenge in the coming year for affiliate marketing is
 for the positive forces in the industry to dispose of the garbage in the
 space, including using better lead verification from the likes of
 TARGUSinfo," Collins says. "In the past, there was simply too much junk
 information being bought and sold. As more advertisers audit the integrity
 of the data they are buying, the focus is shifting from quantity to
 quality.
     With TARGUSinfo On-Demand Lead Verification, affiliate marketers can
 confirm the quality of vast numbers of leads in a split second.
     This automated solution provides the most accurate answers available by
 performing a comprehensive evaluation of each lead. TARGUSinfo verifies
 that each lead's name, address and phone number are not only correct but
 relate to that person.
     Affiliate marketers can obtain more information on On-Demand Lead
 Verification by stopping by TARGUSinfo's booth #121 at the Affiliate Summit
 Jan. 21-23 in Las Vegas or by visiting www.TARGUSinfo.com/verify
     About TARGUSinfo
     TARGUSinfo is the leading provider of On-Demand Data for companies that
 buy and sell online leads. Its unique identification, verification and
 location services enable Web-based marketers, telecommunications providers,
 call center operators, retailers and others to dramatically increase the
 quality of their services and the effectiveness of their marketing. A
     privately held company, TARGUSinfo is headquartered in Vienna, Va.
 Please visit www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487).
     Press Contacts:
     Pete Simpkinson
     TARGUSinfo
     703.272.6215
     pr@TARGUSinfo.com
     www.TARGUSinfo.com
 
     Karen Pantinas
     Beaupre & Co. Public Relations
     603.559.5836
     kpantinas@beaupre.com
     www.beaupre.com
 
 

SOURCE TARGUSinfo