TasteTV and TasteTV.com Expand Food, Wine, and Reality Lineup

01 Aug, 2006, 01:00 ET from TasteTV

    SAN FRANCISCO, Aug. 1 /PRNewswire/ -- TasteTV, the multiplatform food,
 wine and lifestyle television network formerly known as the Indie Food
 Channel, announced that it is expanding its lineup of cooking and reality
 programs created by independent video producers, as well as its city-based
 restaurant coverage. TasteTV can be seen by millions of viewers from its
 broadband video channel at http://www.TasteTV.com/ and on cable Video On
 Demand.
     Launched in 2004 as the Indie Food Channel, TasteTV brings to food
 lovers exciting and delicious cooking shows, top chef recipe
 demonstrations, chocolate and wine tastings, product & restaurant reviews,
 and reality series. Several programs are viewer contributed content
 submitted by talented home chefs, culinary professionals, and independent
 filmmakers, as well as developed in-house by TasteTV.
     TasteTV's city-based restaurant and food coverage is expanding
 nationally from Northern California cities like San Francisco, Oakland and
 San Jose. This expansion includes both its Chocolate Television program and
 the Million Dollar Dinner brand. Explains TasteTV host, Susan Jones, "I've
 found this to be an incredible opportunity to meet new people and try new
 foods, and the Million Dollar Dinners are big hits."
     "TasteTV satisfies the explosion of interest around food and dining
 related stories that we've seen across all media -- TV in particular,"
 explained Eric Elia, vice president of programming, Brightcove. "TasteTV
 has taken full advantage of Brightcove's video publishing and promotion
 tools to create rich broadband experiences that reach a high-interest
 audience through search engines, syndication, and viral promotion."
     TasteTV is currently funded by TCB CAFE Publishing & Media. The firm is
 simultaneously announcing the release of cookbook/travelguide, "Chocolate
 French, 2nd Edition," and the sale of global Chinese language rights to its
 business/relationship how-to, "Everything I Know about Dating I Learned in
 Business School."
     Matthew Yonick, Executive Producer and creator of "The Average Joe
 Cooking Show," ( http://www.averagejoecook.com/ ) affirms, "TasteTV has
 provided me with a great opportunity to showcase my television concept, and
 makes it easy for our hungry viewers to find." Bob Bussinger, Executive
 Producer of "Art of Food with Wendy Brodie," (http://www.ArtofFoodTV.com/ )
 adds, "We are very excited to be participating with this innovative
 network."
     TasteTV is also adding Apple's iTunes as a platform choice for making
 selected "taste-teaser" episodes available as video podcasts.
 
 

SOURCE TasteTV
    SAN FRANCISCO, Aug. 1 /PRNewswire/ -- TasteTV, the multiplatform food,
 wine and lifestyle television network formerly known as the Indie Food
 Channel, announced that it is expanding its lineup of cooking and reality
 programs created by independent video producers, as well as its city-based
 restaurant coverage. TasteTV can be seen by millions of viewers from its
 broadband video channel at http://www.TasteTV.com/ and on cable Video On
 Demand.
     Launched in 2004 as the Indie Food Channel, TasteTV brings to food
 lovers exciting and delicious cooking shows, top chef recipe
 demonstrations, chocolate and wine tastings, product & restaurant reviews,
 and reality series. Several programs are viewer contributed content
 submitted by talented home chefs, culinary professionals, and independent
 filmmakers, as well as developed in-house by TasteTV.
     TasteTV's city-based restaurant and food coverage is expanding
 nationally from Northern California cities like San Francisco, Oakland and
 San Jose. This expansion includes both its Chocolate Television program and
 the Million Dollar Dinner brand. Explains TasteTV host, Susan Jones, "I've
 found this to be an incredible opportunity to meet new people and try new
 foods, and the Million Dollar Dinners are big hits."
     "TasteTV satisfies the explosion of interest around food and dining
 related stories that we've seen across all media -- TV in particular,"
 explained Eric Elia, vice president of programming, Brightcove. "TasteTV
 has taken full advantage of Brightcove's video publishing and promotion
 tools to create rich broadband experiences that reach a high-interest
 audience through search engines, syndication, and viral promotion."
     TasteTV is currently funded by TCB CAFE Publishing & Media. The firm is
 simultaneously announcing the release of cookbook/travelguide, "Chocolate
 French, 2nd Edition," and the sale of global Chinese language rights to its
 business/relationship how-to, "Everything I Know about Dating I Learned in
 Business School."
     Matthew Yonick, Executive Producer and creator of "The Average Joe
 Cooking Show," ( http://www.averagejoecook.com/ ) affirms, "TasteTV has
 provided me with a great opportunity to showcase my television concept, and
 makes it easy for our hungry viewers to find." Bob Bussinger, Executive
 Producer of "Art of Food with Wendy Brodie," (http://www.ArtofFoodTV.com/ )
 adds, "We are very excited to be participating with this innovative
 network."
     TasteTV is also adding Apple's iTunes as a platform choice for making
 selected "taste-teaser" episodes available as video podcasts.
 
 SOURCE TasteTV