2014

Tata Consultancy Services wins ITSMA Diamond Award for Marketing Excellence -- First time winner of global award in the "Transforming the Marketing Organization" category

-- Recognition of the company's growing global Brand Equity and Brand Value

MUMBAI, India and LONDON, Dec. 5, 2012 /PRNewswire/ -- Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organisation, announced that it has won the ITSMA (IT Services Marketing Association) Diamond Award in the Transforming the Marketing Organization category at the 19th Annual Marketing Conference held today.

Open to all companies that market and sell technology, telecom or professional services, the ITSMA Marketing Awards honors special achievements in these sectors. A jury of distinguished industry experts evaluates companies that have truly transformed major aspects of their global marketing programs as measured by innovation, execution, and results. TCS' European entry, highlighting its global Big 4 brand presence campaign, was recognized as best in class for the industry.

TCS has been investing heavily to build up its brand presence worldwide through a full range of activities, which include an award-winning global public relations program, major sports sponsorships and a wide range of local event engagement, campaigns and community activities. The company's significant portfolio of sports partnerships over the past five years have cut across Formula 1 racing, pro-cycling, cricket and marathons, while its community initiatives have ranged from health and wellness to youth education and environment conservation. As recognition of its enhanced brand strength, recently TCS was named the fourth most valuable IT services brand worldwide by Brand Finance, the world-leading brand valuation firm. The TCS Brand value stands at US$ 4,068 million in 2012, up from US$ 3,718 million in 2011.

"With shifts in the global economy, the explosion of data, new delivery channels, emerging skill-set requirements and changes in buyer behavior, B2B marketers can no longer afford to make incremental moves. TCS made a bold move and tackled a significant branding challenge that is a major obstacle for all services firms," said Dave Munn, President and CEO of ITSMA. "As a result of this creativity and flawless execution, TCS was able to demonstrate the importance of marketing to the wider organization."

N Chandrasekaran, CEO & Managing Director, TCS, said, "Building our company's brand across the markets we operate worldwide has been and continues to be a key strategic priority for the company. We are pleased with this recognition, which validates our effort to elevate the company's brand presence in tandem with our growing stature within our Industry globally."

About Tata Consultancy Services Ltd. (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata Group, India's largest industrial conglomerate, TCS has over 254,000 of the world's best trained consultants in 44 countries. The Company generated consolidated revenues of US $ 10.17 billion for year ended 31 March, 2012 and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

About ITSMA

ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London, Mumbai, and Tokyo. Learn more at www.itsma.com.

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SOURCE Tata Consultancy Services



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