TBWA Worldwide & Lew Lara Join Forces
Merges TBWA\BR with Lew Lara to create Lew'Lara\TBWA
NEW YORK and SAO PAULO, Brazil, Nov. 28 /PRNewswire-FirstCall/ -- TBWA Worldwide today announced that TBWA Worldwide and Lew Lara Propaganda e Comunicacao Ltda (Lew Lara), the largest independent advertising agency in Brazil, have joined forces to create Lew'Lara\TBWA. TBWA Worldwide has completed the repurchase of the shares in TBWA\BR held by its local partners, as previously announced, and will merge the agency with Lew Lara. Lew Lara was founded by Luiz Lara and Jaques Lewkowicz and has grown into one of the most successful and highly regarded top-ten agencies in the market. The agency currently has more than 250 employees and has offices in Sao Paulo, Rio and Brasilia. Its current key clients include TIM, Arthur Lundgren, Schincariol and ABN Amro. "Lew Lara is an incredible addition to the TBWA family. They are recognized leaders in the market and are passionate about the business we are in," Tom Carroll, President, TBWA Worldwide. "Their appreciation for great creative ideas that tell a clients' story in the most disruptive, creative and artful way possible make them the ideal partner for us in Brazil." Lara, currently President of Lew Lara will continue in that position. His background includes positions in account management and sales promotion at Almap BBDO. He is a former president of the Sao Paulo Advertising Association and, most recently, was named "Advertising Man of the Year" in 2006. Lewkowicz, who will continue in the role of Creative Director, is regarded as one of the best creative directors in Brazil and has built one of the most highly awarded creative groups in the country. "I have known Jaques Lewkowicz and Luiz Lara for years. I truly respect what they have achieved both from a business and from a creative point of view. They have built a great company. It has been a long time since we wanted to find a way to join our forces. I am pleased to welcome Luiz and Jaques and all the employees of Lew Lara to TBWA's group of world-class creative agencies," said Jean-Marie Dru, CEO, TBWA Worldwide. "We regard joining TBWA as the next logical step that will take Lew Lara to a higher level," said Lara. "We have proven that our unique model for producing powerful advertising works - now we're ready to play on a bigger stage." TBWA\BR's current network clients include Mars, Pedigree, adidas, Chivas, Nissan and Haagen-Dazs. TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Samsonite, Standard Chartered Bank, Singapore Airlines and Sony PlayStation. TBWA is one of the fastest-growing top ten networks, and was named by ADWEEK as Global Agency Network of the Year and by Creativity magazine as the Most-Awarded Agency Network in 2007. TBWA has 258 offices in 75 countries, and approximately 11,000 employees worldwide. TBWA Worldwide is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide
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