2014

TBWA Worldwide & Lew Lara Join Forces Merges TBWA\BR with Lew Lara to create Lew'Lara\TBWA



    NEW YORK and SAO PAULO, Brazil, Nov. 28 /PRNewswire-FirstCall/ -- TBWA
 Worldwide today announced that TBWA Worldwide and Lew Lara Propaganda e
 Comunicacao Ltda (Lew Lara), the largest independent advertising agency in
 Brazil, have joined forces to create Lew'Lara\TBWA. TBWA Worldwide has
 completed the repurchase of the shares in TBWA\BR held by its local
 partners, as previously announced, and will merge the agency with Lew Lara.
 
     Lew Lara was founded by Luiz Lara and Jaques Lewkowicz and has grown
 into one of the most successful and highly regarded top-ten agencies in the
 market. The agency currently has more than 250 employees and has offices in
 Sao Paulo, Rio and Brasilia. Its current key clients include TIM, Arthur
 Lundgren, Schincariol and ABN Amro.
 
     "Lew Lara is an incredible addition to the TBWA family. They are
 recognized leaders in the market and are passionate about the business we
 are in," Tom Carroll, President, TBWA Worldwide. "Their appreciation for
 great creative ideas that tell a clients' story in the most disruptive,
 creative and artful way possible make them the ideal partner for us in
 Brazil."
 
     Lara, currently President of Lew Lara will continue in that position.
 His background includes positions in account management and sales promotion
 at Almap BBDO. He is a former president of the Sao Paulo Advertising
 Association and, most recently, was named "Advertising Man of the Year" in
 2006.
 
     Lewkowicz, who will continue in the role of Creative Director, is
 regarded as one of the best creative directors in Brazil and has built one
 of the most highly awarded creative groups in the country.
 
     "I have known Jaques Lewkowicz and Luiz Lara for years. I truly respect
 what they have achieved both from a business and from a creative point of
 view. They have built a great company. It has been a long time since we
 wanted to find a way to join our forces. I am pleased to welcome Luiz and
 Jaques and all the employees of Lew Lara to TBWA's group of world-class
 creative agencies," said Jean-Marie Dru, CEO, TBWA Worldwide.
 
     "We regard joining TBWA as the next logical step that will take Lew
 Lara to a higher level," said Lara. "We have proven that our unique model
 for producing powerful advertising works - now we're ready to play on a
 bigger stage."
 
     TBWA\BR's current network clients include Mars, Pedigree, adidas,
 Chivas, Nissan and Haagen-Dazs. TBWA Worldwide (www.tbwa.com) creates
 Disruptive ideas for global clients, including Absolut, adidas, Apple,
 Beiersdorf, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod
 Ricard, Samsonite, Standard Chartered Bank, Singapore Airlines and Sony
 PlayStation. TBWA is one of the fastest-growing top ten networks, and was
 named by ADWEEK as Global Agency Network of the Year and by Creativity
 magazine as the Most-Awarded Agency Network in 2007. TBWA has 258 offices
 in 75 countries, and approximately 11,000 employees worldwide.
 
     TBWA Worldwide is part of Omnicom Group Inc. (NYSE:   OMC)
 (www.omnicomgroup.com). Omnicom Group is a leading global marketing and
 corporate communications company. Omnicom's branded networks and numerous
 specialty firms provide advertising, strategic media planning and buying,
 direct and promotional marketing, public relations and other specialty
 communications services to over 5,000 clients in more than 100 countries.
 
 
 

SOURCE TBWA Worldwide

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