TBWA\Chiat\Day New York Strengthens Management Team Hires Carla Serrano as Chief Strategy Officer, Stephanie Retcho as Managing Director
NEW YORK, Dec. 17 /PRNewswire/ -- TBWA\Chiat\Day New York today announced key additions to the management team following the hires of Carla Serrano as Chief Strategy Officer and Stephanie Retcho as Managing Director. In addition, the agency has promoted Jonathan Lee to Planning Director to work alongside the previous hires of Devrin Carlson-Smith, Executive Digital Director and Matt Bijarchi, Executive Director of Media Arts.
"We have been transforming the agency around a Media Arts model, delivering an array of digital and marketing services capabilities," said Jamie Gallo, President TBWA\Chiat\Day New York. "With the addition of Carla and Stephanie to our leadership team we put in place a group of the passionate business leaders that get the Chiat\Day culture and how deliver effective, forward thinking strategic and creative solutions to help lead our clients brands."
Carla Serrano re-joins TBWA\Chiat\Day from Berlin Cameron United in NY where she served as President of the 70+ person agency whose clients included Comcast, Belvedere, Hennessy, Wyndham, Amazon, Modells and Ford. She joined Berlin Cameron Untied in 2003 as Director of Planning. Serrano began her career in 1994 at Chiat\Day in Toronto. She joined BBDO Toronto in 1998 before moving to TBWA\Chiat\Day New York in 2000 as Group Planning Director.
Stephanie Retcho re-joins TBWA\Chat\Day New York from McCann Erikson where she was EVP, Group Managing Director for the Verizon business. Retcho's 15+ years of marketing and communications experience spans traditional and non-traditional work for Compaq, Allstate and Sprint-Nextel, as well as SIRIUS Satellite Radio, where she was the Director of Interactive and Relationship Marketing. Prior to joining McCann she served as Executive Group Director on Sprint-Nextel at TBWA\Chiat\Day.
Prior to his promotion Jonathan Lee was brand leader on Vonage and Deputy Director of Strategy. He began his career in 1992 at Chiat\Day New York where he successfully worked his way from receptionist to Account Planner and learned his trade on New York Life, NYNEX and Starter. He has worked at a variety of agencies including Mullen, Ingalls, DiMassimo and FCB. Following a short tenure at the Sterling Group as a Brand Consultant for U.S. Trust, PepsiCo and Reuters, he returned to TBWA\Chiat\Day in 2005. His additional brand experience includes JBL, Kosmo.com, T.J. Maxx, Radisson Hotels, Sprint, Nextel, Chase, Samsung Global, The Plaza Hotel and SmartMoney.
Devrin Carlson-Smith joined from Droga5 where he was Partner and EVP Digital. His career over the last 14 years has been entirely spent in the digital media and technology space, with roles in Microsoft's Media and Entertainment practice in New York and international positions in London, Sydney and Melbourne for Cable and Wireless and Singapore Telecom.
Matt Bijarchi oversees the agency's integrated production efforts. He was previously an Agent in the marketing division of Creative Artists. In his role at CAA, Matt worked on branded entertainment initiatives for clients that included eBay, Sprint, Disney, GAP, Hasbro and Coca-Cola. Bijarchi began his career in advertising at Goodby, Silverstein & Partners in San Francisco, working on Budweiser, HP, Nike and the California Fluid Milk Processor Advisory Board. He then moved onto Cliff Freeman and Partners in New York where he produced for Fox Sports Net, Quiznos and Staples. In early 2002 Matt joined Young & Rubicam/Chicago, as Head of Production working across the agencies accounts which included integrated production work for Nascar, Sears, Miller, Hilton, Orbitz and Live Earth.
TBWA\Chiat\Day is part of TBWA\Worldwide and was recently recognized as 2nd on Advertising Age magazine's exclusive 2009 list of top U.S. agencies.
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, GSK, Henkel, Kraft, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is one of the fastest-growing networks in the Top-Ten worldwide advertising agencies, and was named 2008 Global Agency of the Year by Advertising Age and Adweek, magazines. Fast Company Magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies." TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE TBWA Worldwide