TBWA\Chiat\Day Recognized as the Most-Awarded Agency in the World for 2007 by The Gunn Report
NEW YORK, Nov. 8 /PRNewswire/ -- TBWA\Chiat\Day (New York, Los Angeles
and TBWA\MAL) has been named the "Most-Awarded Advertising Agency in the
World" for 2007 by The Gunn Report, recognizing the creative leadership of
Gerry Graf, ECD, TBWA\Chiat\Day New York and Rob Schwartz, ECD,
TBWA\Chiat\Day Los Angeles along with the work of Duncan Milner, ECD,
TBWA\MAL.
The Gunn Report, established in 1999, is based on a simple idea: to
combine the winners lists from all of the major advertising award contests
in the world. The world's top-36 shows for TV and top-22 shows for print
are combined, as well as the leading online and interactive shows, thus
establishing the annual worldwide league tables for the advertising
industry.
Donald Gunn noted in the report that TBWA\Chiat\Day's "Snickers and
Skittles were notable winners in Print. Skittles and Combos, which seemed
to break just in time for Cannes last year, absolutely cleaned up in TV in
the 2007 shows. (They are 4th and 5th in the 2007 Commercials table.) And
the wonderful 'Mac v PC' campaign for Apple (from TBWA\Media Arts in Los
Angeles), which debuted just in time for Cannes 2007, threatens to win
everything in sight in 2008."
TBWA as a network ranked 3rd overall in the report with a total of 15
offices contributing to the ranking. TBWA offices ranked in the top-25
were: TBWA\Chiat\Day New York, Los Angeles and TBWA\MAL (1), TBWA\Paris
(6), and Creative Juice\G1 (15). TBWA offices in Berlin, Dubai,
Johannesburg, London, Madrid, Auckland, Melbourne, Amsterdam, Hong Kong and
Seoul, also contributed to TBWA's overall performance.
TBWA's clients ranked in the top-25 most-awarded included Sony
PlayStation (3), adidas (6), Skittles/MARS (10), and Combos/MARS (21).
"I'm very proud of TBWA\Chiat\Day," said Lee Clow, Chairman and Chief
Creative Officer, TBWA Worldwide. "But what is special about the TBWA
network awards success is that each year a different office finds a way to
contribute to our recognition. This year the New York and LA offices have
been recognized for some great work for clients like Apple and MARS. Next
year, who knows, it could be Shanghai and London."
TBWA\Chiat\Day is part of TBWA Worldwide. TBWA Worldwide (www.tbwa.com)
creates Disruptive ideas for global clients, including ABSOLUT, adidas,
Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan,
Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore
Airlines and Sony PlayStation. TBWA is one of the fastest-growing networks
in the Top-Ten, and was named by ADWEEK as Global Agency Network of the
Year and the most- awarded Agency Network by Creativity magazine in 2007.
TBWA has 258 offices in 75 countries, and approximately 10,000 employees
worldwide.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading
global marketing and corporate communications company. Omnicom's branded
networks and numerous specialty firms provide advertising, strategic media
planning and buying, direct and promotional marketing, public relations and
other specialty communications services to over 5,000 clients in more than
100 countries.
SOURCE TBWA Worldwide
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