Tea Forte Selects Knotice's Concentri Platform
Tea Forte improves online consumer experience, and overall ROI, through
integration of best-in-class onsite targeting, optimization and email
AKRON, Ohio, Feb. 26 /PRNewswire/ -- Knotice Ltd., a provider of software and services for marketing to today's digital consumers, today announced its Concentri(TM) software platform has been selected by Tea Forte, the leading provider of gourmet teas and the contemporary tea experience, to enable the delivery of targeted messaging on its website and support highly targeted email communications to its customers. Tea Forte director of ecommerce Andy Wolf says Concentri's comprehensive offering is appealing because it will drive sales while enhancing the relationship between the brand and the consumer. "Concentri's integrated capabilities are very exciting," Wolf said. "It's the only platform I'm aware of that combines targeted web merchandising with email marketing, all from a single customer information repository and a single management console. We expect that these tools, coupled with Concentri's built-in testing and optimization capabilities, will create enormous operating leverage for Tea Forte to improve our customers' web experiences through segmentation and personalization strategies that we could never have considered before." Delivered on-demand, via Software as a Service (SaaS), Concentri(TM) is the only digital marketing platform available that combines targeting and optimization, email marketing and mobile marketing in a single, integrated platform. Knotice CEO Brian Deagan says the payoff for companies using Concentri is more than just the operational efficiencies made possible by combining several online marketing capabilities into one platform; it is the ability to integrate the channels and create an online experience that is completely consumer focused. "We're extremely pleased to have been selected by Tea Forte to support their online marketing efforts," Deagan said. "Tea Forte is a premium brand and their customers expect nothing less than a premium online consumer experience. With Concentri, Tea Forte will be able to easily achieve this." About the Concentri Platform - Soup-to-Nuts Campaigns in One Package Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%. About Knotice Knotice provides solutions for Personal Relevance Marketing (PRM) - marketing communications tailored to individual consumers based on their own preferences - through email, Web and mobile technologies. Knotice's solutions give companies a competitive edge by creating strong brand relationships with customers through consistent, personally relevant marketing customized to each consumer across multiple marketing media. Integrating marketing campaigns over email, Web and mobile, allows major marketers to deliver a consistent brand message regardless of how it reaches the consumer. Brands create a bond with the consumer by showing that they respect individual preferences not only in product, but in how they prefer to receive offers and communications. For more information visit http://www.knotice.com. About Tea Forte (R) Tea Forte, the innovators of the contemporary tea experience, was founded by acclaimed American designer Peter Hewitt. Since its introduction in 2003, the brand has established and continues to evolve a modern tea ritual that is anchored by luscious, flavor-forward, whole-leaf teas blended from nature's bounty of fruits, herbs, and flowers. The taste profiles of the teas are enhanced by modern, sculptural accessories that are groundbreaking in design and include the innovative Tea Forte silken infuser and signature tea tray. In 2008, Tea Forte re-imagined iced tea with the introduction of its fresh, boldly flavored Tea-Over-Ice(TM) concept. Perfect for elegant entertaining, a restorative pause, or as a thoughtful gift, Tea Forte is available for purchase at distinguished retailers nationwide, including Origins and Neiman Marcus. Tea Forte now elevates the luxury experience at select hotels, restaurants and resorts in 25 countries, including the Four Seasons George V in Paris and the Wynn Las Vegas. For more information, availability or to order any of Tea Forte's exquisite products, please visit http://www.teaforte.com/.
SOURCE Knotice, Ltd.
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