AKRON, Ohio, Feb. 26 /PRNewswire/ -- Knotice Ltd., a provider of
software and services for marketing to today's digital consumers, today
announced its Concentri(TM) software platform has been selected by Tea
Forte, the leading provider of gourmet teas and the contemporary tea
experience, to enable the delivery of targeted messaging on its website and
support highly targeted email communications to its customers. Tea Forte
director of ecommerce Andy Wolf says Concentri's comprehensive offering is
appealing because it will drive sales while enhancing the relationship
between the brand and the consumer.
"Concentri's integrated capabilities are very exciting," Wolf said.
"It's the only platform I'm aware of that combines targeted web
merchandising with email marketing, all from a single customer information
repository and a single management console. We expect that these tools,
coupled with Concentri's built-in testing and optimization capabilities,
will create enormous operating leverage for Tea Forte to improve our
customers' web experiences through segmentation and personalization
strategies that we could never have considered before."
Delivered on-demand, via Software as a Service (SaaS), Concentri(TM) is
the only digital marketing platform available that combines targeting and
optimization, email marketing and mobile marketing in a single, integrated
platform. Knotice CEO Brian Deagan says the payoff for companies using
Concentri is more than just the operational efficiencies made possible by
combining several online marketing capabilities into one platform; it is
the ability to integrate the channels and create an online experience that
is completely consumer focused.
"We're extremely pleased to have been selected by Tea Forte to support
their online marketing efforts," Deagan said. "Tea Forte is a premium brand
and their customers expect nothing less than a premium online consumer
experience. With Concentri, Tea Forte will be able to easily achieve this."
About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing
highly relevant, multi-stage campaigns across email, mobile and web
channels. With Concentri, marketers can easily engage today's digital
consumers to grow revenue, while maintaining a consistent brand experience,
cutting production cycles from weeks to days, and reducing other related
costs by as much as 50%.
Knotice provides solutions for Personal Relevance Marketing (PRM) -
marketing communications tailored to individual consumers based on their
own preferences - through email, Web and mobile technologies. Knotice's
solutions give companies a competitive edge by creating strong brand
relationships with customers through consistent, personally relevant
marketing customized to each consumer across multiple marketing media.
Integrating marketing campaigns over email, Web and mobile, allows
major marketers to deliver a consistent brand message regardless of how it
reaches the consumer. Brands create a bond with the consumer by showing
that they respect individual preferences not only in product, but in how
they prefer to receive offers and communications. For more information
About Tea Forte (R)
Tea Forte, the innovators of the contemporary tea experience, was
founded by acclaimed American designer Peter Hewitt. Since its introduction
in 2003, the brand has established and continues to evolve a modern tea
ritual that is anchored by luscious, flavor-forward, whole-leaf teas
blended from nature's bounty of fruits, herbs, and flowers. The taste
profiles of the teas are enhanced by modern, sculptural accessories that
are groundbreaking in design and include the innovative Tea Forte silken
infuser and signature tea tray. In 2008, Tea Forte re-imagined iced tea
with the introduction of its fresh, boldly flavored Tea-Over-Ice(TM)
concept. Perfect for elegant entertaining, a restorative pause, or as a
thoughtful gift, Tea Forte is available for purchase at distinguished
retailers nationwide, including Origins and Neiman Marcus. Tea Forte now
elevates the luxury experience at select hotels, restaurants and resorts in
25 countries, including the Four Seasons George V in Paris and the Wynn Las
Vegas. For more information, availability or to order any of Tea Forte's
exquisite products, please visit http://www.teaforte.com/.
SOURCE Knotice, Ltd.