Tea Forte Selects Knotice's Concentri Platform

Tea Forte improves online consumer experience, and overall ROI, through

integration of best-in-class onsite targeting, optimization and email

marketing capabilities.

Feb 26, 2008, 00:00 ET from Knotice, Ltd.

    AKRON, Ohio, Feb. 26 /PRNewswire/ -- Knotice Ltd., a provider of
 software and services for marketing to today's digital consumers, today
 announced its Concentri(TM) software platform has been selected by Tea
 Forte, the leading provider of gourmet teas and the contemporary tea
 experience, to enable the delivery of targeted messaging on its website and
 support highly targeted email communications to its customers. Tea Forte
 director of ecommerce Andy Wolf says Concentri's comprehensive offering is
 appealing because it will drive sales while enhancing the relationship
 between the brand and the consumer.
     "Concentri's integrated capabilities are very exciting," Wolf said.
 "It's the only platform I'm aware of that combines targeted web
 merchandising with email marketing, all from a single customer information
 repository and a single management console. We expect that these tools,
 coupled with Concentri's built-in testing and optimization capabilities,
 will create enormous operating leverage for Tea Forte to improve our
 customers' web experiences through segmentation and personalization
 strategies that we could never have considered before."
     Delivered on-demand, via Software as a Service (SaaS), Concentri(TM) is
 the only digital marketing platform available that combines targeting and
 optimization, email marketing and mobile marketing in a single, integrated
 platform. Knotice CEO Brian Deagan says the payoff for companies using
 Concentri is more than just the operational efficiencies made possible by
 combining several online marketing capabilities into one platform; it is
 the ability to integrate the channels and create an online experience that
 is completely consumer focused.
     "We're extremely pleased to have been selected by Tea Forte to support
 their online marketing efforts," Deagan said. "Tea Forte is a premium brand
 and their customers expect nothing less than a premium online consumer
 experience. With Concentri, Tea Forte will be able to easily achieve this."
     About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
     Concentri is a simple and powerful platform for creating and managing
 highly relevant, multi-stage campaigns across email, mobile and web
 channels. With Concentri, marketers can easily engage today's digital
 consumers to grow revenue, while maintaining a consistent brand experience,
 cutting production cycles from weeks to days, and reducing other related
 costs by as much as 50%.
     About Knotice
     Knotice provides solutions for Personal Relevance Marketing (PRM) -
 marketing communications tailored to individual consumers based on their
 own preferences - through email, Web and mobile technologies. Knotice's
 solutions give companies a competitive edge by creating strong brand
 relationships with customers through consistent, personally relevant
 marketing customized to each consumer across multiple marketing media.
     Integrating marketing campaigns over email, Web and mobile, allows
 major marketers to deliver a consistent brand message regardless of how it
 reaches the consumer. Brands create a bond with the consumer by showing
 that they respect individual preferences not only in product, but in how
 they prefer to receive offers and communications. For more information
 visit http://www.knotice.com.
     About Tea Forte (R)
     Tea Forte, the innovators of the contemporary tea experience, was
 founded by acclaimed American designer Peter Hewitt. Since its introduction
 in 2003, the brand has established and continues to evolve a modern tea
 ritual that is anchored by luscious, flavor-forward, whole-leaf teas
 blended from nature's bounty of fruits, herbs, and flowers. The taste
 profiles of the teas are enhanced by modern, sculptural accessories that
 are groundbreaking in design and include the innovative Tea Forte silken
 infuser and signature tea tray. In 2008, Tea Forte re-imagined iced tea
 with the introduction of its fresh, boldly flavored Tea-Over-Ice(TM)
 concept. Perfect for elegant entertaining, a restorative pause, or as a
 thoughtful gift, Tea Forte is available for purchase at distinguished
 retailers nationwide, including Origins and Neiman Marcus. Tea Forte now
 elevates the luxury experience at select hotels, restaurants and resorts in
 25 countries, including the Four Seasons George V in Paris and the Wynn Las
 Vegas. For more information, availability or to order any of Tea Forte's
 exquisite products, please visit http://www.teaforte.com/.

SOURCE Knotice, Ltd.