TEAM Enterprises Introduces Shopper Marketing Division with Industry Veteran Leadership
TEAM TransActive Marks Major Expansion of Retail Marketing Capabilities
NEW YORK, Feb. 23, 2012 /PRNewswire/ -- TEAM Enterprises, an MDC Partners agency, announced today its expansion in the strategic discipline of shopper marketing. This move builds on the company's best-in-class capabilities to aggressively pursue dominance in this category, and accelerates TEAM's proven expertise in this space. Capitalizing on over two decades as one of the nation's top experiential marketing firms with unparalleled scale, proprietary event data tracking software, and national infrastructure, TEAM TransActive will connect brands and consumers wherever they shop, giving new and existing clients influence over the pathway to purchase at the point of sale. Services will include shopper marketing, retail merchandising, assisted sales & training, events, demos & sampling, retail & brand insights, and fulfillment.
Shopper marketing is predicated on using insights to deliver the right environment, right products, right packaging, and right marketing communication all combined to satisfy the shopper's needs in a way that was not traditionally possible. "We understand this new go-to-market reality and are dedicated to ensuring that clients, have the tools they need to deliver the highest level of immersive brand engagement and interaction with consumers at the point-of-sale," said TEAM Enterprises CEO Dan Gregory . "TEAM TransActive harnesses the expertise of industry leaders with unmatched scale and decades of experience to immediately provide clients with a comprehensive portfolio of services which 'Deliver Exceptional Retail Experiences.'"
Based in Fort Lauderdale, leadership of the TEAM TransActive division will be in the hands of two proven industry veterans, Tom Dowdy (CEO) and Ira Rosenkrantz (Chief Sales Officer). Dowdy and Rosenkrantz co-founded National In-Store, a retail services company which they grew to $47 million in annual revenue, then sold to Omnicom Group (OMC) where it currently resides under the name of CPM-US. "The last five feet to the retail shelf is critical to every consumer product brand," said Tom Dowdy . "The success, or failure, of a brand often hinges at that moment of sale when purchase decisions are made. TEAM TransActive, working with manufacturers and retailers, will create a more engaging shopper experience, influencing shoppers at the point of purchase."
About TEAM TransActive
TEAM TransActive connects brands and consumers wherever they shop. By "DELIVERING EXCEPTIONAL RETAIL EXPERIENCES" through our comprehensive portfolio of services, we build your business at the point-of-purchase. Our people and systems are the best in the business with over two decades of experience helping brands and retailers grow. Visit us at www.teamtransactive.com and follow us on Twitter @TEAMTransActive.
About TEAM Enterprises
Based in Fort Lauderdale, TEAM Enterprises, an MDC Partners company (MDCA), an Event Marketer IT agency and one of Promo Magazine's top 10 experiential agencies, is one of the nation's largest and most successful experiential marketing firms, with a network of over 400 full time employees and 6,500 event specialists across North America. The firm services blue-chip clients including MillerCoors, Bacardi USA, Sears, DISH network, Elizabeth Arden and Subway, and produces immersive, interactive brand experiences that physically engage and influence consumers where they live, work and play. For more information on TEAM Enterprises, visit us at www.teamenterprises.com, at Facebook.com/TEAMenterprises and on Twitter @TEAMenterprises.
For further press inquiries, please contact:
Tanya K. Bhatt
Director of Branding
SOURCE TEAM Enterprises
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