SHANGHAI, China, Nov. 21 /Xinhua-PRNewswire/ -- Shanghai International Exhibition Co., Ltd. announced today that the 12th International Automobile & Manufacturing Technology Exhibition (Auto Shanghai 2007), will be held at the Shanghai New International Exhibition Center from April 22 to 28, 2007. Themed around 'Technology and Nature in Harmony', Auto Shanghai 2007 will be the focus of world leading automobile companies, and will see the super scale of a 140,000 square meter exhibition area. (Logo: http://188.8.131.52:9080/xprn/sa/20061108114544-37.jpg ) Brief Overview of Auto Shanghai Since its first outing in 1985, Auto Shanghai is the earliest international auto show in China. In June 2004, Auto Shanghai became the first UFI approved Chinese auto show. With the development of automotive industries, both in China and internationally, and accumulating experience of 20 years, Auto Shanghai has grown into the most authoritative exhibition in China, and one of the most influential international exhibitions. Starting from 2003, the China Association of Automobile Manufactures and the China Council for the Promotion of International Trade, Automotive Sub-Council have been involved in the exhibition as organizers, teaming up with the original organizer, the China Council for the Promotion of International Trade, Shanghai Sub-Council. The close collaboration among these three organizers has laid a solid foundation for the show's growth, transforming from a regional auto show to a country level show, and on to an international exhibition, strongly positioning Auto Shanghai and building up its authoritative status. Auto Shanghai 2005, with a total exhibition area of 120,000 square meters, attracted 1,036 exhibitors from 26 countries and regions, 5,380 reporters from 1,020 media outlets from 35 countries and regions, as well as 391,593 visitors from 113 countries and regions. Introduction of Auto Shanghai 2007 Auto Shanghai 2007 is organized by the China Association of Automobile Manufacturers, the China Council for the Promotion of International Trade, Shanghai Sub-Council and the China Council for the Promotion of International Trade, Automotive Sub-Council, and is co-organized by the World Expo Group- Shanghai International Exhibition Co., Ltd., and MMG-Messe Muenchen International/IMAG- Internationaler Messe- und Ausstellungsdienst GmbH. The event is also specially supported by the China Machinery Industry Federation, and the Society of Automotive Engineers of China (SAE China). Auto Shanghai 2007 will utilize all nine indoor exhibition halls (seven halls for automobile manufactures, and two for auto components), two temporary outdoor halls and the outside venue of the Shanghai New International Exhibition Center, with a combined total exhibition area of over 140,000 square meters. Regarding the schedule, organizers plan to make April 20 and 21 as the media days, available only to domestic and overseas media, which aims at facilitating the reports and journalists at Auto Shanghai in a comprehensive way and to conduct interviews in a detailed and unfeigned way. April 22 and 23 are trade visitor days, while April 24 to 28 will be days open to the public. 'Technology and Nature in Harmony' The theme of Auto Shanghai 2007 is 'Technology and Nature in Harmony.' The exhibition will showcase passenger cars, commercial vehicles, buses, trucks, special-purpose vehicles, auto design and new concept products, automotive parts & components, car audio, tires, measuring devices, maintenance equipment, and car accessories, etc. This will highlight the latest achievements of the international automotive industry and leading technologies and products from domestic companies, reflecting the current development level of the automotive industry. Highlights and Features on Services Auto Shanghai has grown 14 times in terms of exhibition scale from the 10,000 square meters of its initiation to the current 140,000. As far as scale is concerned, Auto Shanghai can be ranked among the world's most influential auto shows. Besides the scale, the benchmark of an exhibition depends on whether it can retain the first-class and leading position. Therefore, in order to make Auto Shanghai one of the famous world auto shows, the concept of organizers is to enhance the quality via its increased exhibition area, and by improving service standards and management skills. In view of the above, CEOs from the biggest automobile companies will be invited by the organizers. Industry giants will be requested to participate in line with the criteria of top auto shows, and the number of global unveilings will be increased. The organizers will also share communication and promotion channels with the Paris Auto Show to further expand the scale and quality of overseas visitors. Country pavilions from places like the United States, Germany, Italy, Japan, and South Korea will be displayed in the Auto Components sections. For the media, a large press center, with advanced sound facilities, will be made available, providing reporters with high standard services, as organizers look to pay more attention to details and enhance management skills. The official website of Auto Shanghai 2007 ( http://www.autoshanghai.com.cn ) has been launched and will serve as an ongoing platform for updating information. Eclectic devices such as the e- Show Guide will be placed at eye-catching locations like the entrance hall, to draw visitors' attention. The overall promotion plan, artwork, design and official website will be go through a bidding procedure to increase quality. The organizers will also add more rest areas for exhibitors and visitors, enhancing the catering and traffic services. The estimated overall rest area for exhibitors and visitors will reach 20,000 square meters. If you distribute the press release, please kindly send the voucher copies to: Mr. Rice Song, World Expo Group Shanghai International Exhibition Co., Ltd. Address: 8/F, OOCL Plaza, 841 Yan An Zhong Road, Shanghai, China 200040 Or forward the link to email@example.com For more information, please contact: Mr. Rice Song Tel: +86-21-6279-2828 x257 +86-21-6289-2210 Fax: +86-21-6545-5124
SOURCE Shanghai International Exhibition Co., Ltd.