'Technology and Nature in Harmony' - The 12th International Automobile & Manufacturing Technology Exhibition Reaches its Peak Next Spring

    SHANGHAI, China, Nov. 21 /Xinhua-PRNewswire/ -- Shanghai International
 Exhibition Co., Ltd. announced today that the 12th International Automobile
 & Manufacturing Technology Exhibition (Auto Shanghai 2007), will be held at
 the Shanghai New International Exhibition Center from April 22 to 28, 2007.
 Themed around 'Technology and Nature in Harmony', Auto Shanghai 2007 will
 be the focus of world leading automobile companies, and will see the super
 scale of a 140,000 square meter exhibition area.
     (Logo: http://211.154.41.99:9080/xprn/sa/20061108114544-37.jpg )
     Brief Overview of Auto Shanghai
     Since its first outing in 1985, Auto Shanghai is the earliest
 international auto show in China. In June 2004, Auto Shanghai became the
 first UFI approved Chinese auto show. With the development of automotive
 industries, both in China and internationally, and accumulating experience
 of 20 years, Auto Shanghai has grown into the most authoritative exhibition
 in China, and one of the most influential international exhibitions.
 Starting from 2003, the China Association of Automobile Manufactures and
 the China Council for the Promotion of International Trade, Automotive
 Sub-Council have been involved in the exhibition as organizers, teaming up
 with the original organizer, the China Council for the Promotion of
 International Trade, Shanghai Sub-Council. The close collaboration among
 these three organizers has laid a solid foundation for the show's growth,
 transforming from a regional auto show to a country level show, and on to
 an international exhibition, strongly positioning Auto Shanghai and
 building up its authoritative status. Auto Shanghai 2005, with a total
 exhibition area of 120,000 square meters, attracted 1,036 exhibitors from
 26 countries and regions, 5,380 reporters from 1,020 media outlets from 35
 countries and regions, as well as 391,593 visitors from 113 countries and
 regions.
     Introduction of Auto Shanghai 2007
     Auto Shanghai 2007 is organized by the China Association of Automobile
 Manufacturers, the China Council for the Promotion of International Trade,
 Shanghai Sub-Council and the China Council for the Promotion of
 International Trade, Automotive Sub-Council, and is co-organized by the
 World Expo Group- Shanghai International Exhibition Co., Ltd., and
 MMG-Messe Muenchen International/IMAG- Internationaler Messe- und
 Ausstellungsdienst GmbH. The event is also specially supported by the China
 Machinery Industry Federation, and the Society of Automotive Engineers of
 China (SAE China).
     Auto Shanghai 2007 will utilize all nine indoor exhibition halls (seven
 halls for automobile manufactures, and two for auto components), two
 temporary outdoor halls and the outside venue of the Shanghai New
 International Exhibition Center, with a combined total exhibition area of
 over 140,000 square meters. Regarding the schedule, organizers plan to make
 April 20 and 21 as the media days, available only to domestic and overseas
 media, which aims at facilitating the reports and journalists at Auto
 Shanghai in a comprehensive way and to conduct interviews in a detailed and
 unfeigned way. April 22 and 23 are trade visitor days, while April 24 to 28
 will be days open to the public.
     'Technology and Nature in Harmony'
     The theme of Auto Shanghai 2007 is 'Technology and Nature in Harmony.'
 The exhibition will showcase passenger cars, commercial vehicles, buses,
 trucks, special-purpose vehicles, auto design and new concept products,
 automotive parts & components, car audio, tires, measuring devices,
 maintenance equipment, and car accessories, etc. This will highlight the
 latest achievements of the international automotive industry and leading
 technologies and products from domestic companies, reflecting the current
 development level of the automotive industry.
     Highlights and Features on Services
     Auto Shanghai has grown 14 times in terms of exhibition scale from the
 10,000 square meters of its initiation to the current 140,000. As far as
 scale is concerned, Auto Shanghai can be ranked among the world's most
 influential auto shows. Besides the scale, the benchmark of an exhibition
 depends on whether it can retain the first-class and leading position.
 Therefore, in order to make Auto Shanghai one of the famous world auto
 shows, the concept of organizers is to enhance the quality via its
 increased exhibition area, and by improving service standards and
 management skills. In view of the above, CEOs from the biggest automobile
 companies will be invited by the organizers. Industry giants will be
 requested to participate in line with the criteria of top auto shows, and
 the number of global unveilings will be increased. The organizers will also
 share communication and promotion channels with the Paris Auto Show to
 further expand the scale and quality of overseas visitors. Country
 pavilions from places like the United States, Germany, Italy, Japan, and
 South Korea will be displayed in the Auto Components sections.
     For the media, a large press center, with advanced sound facilities,
 will be made available, providing reporters with high standard services, as
 organizers look to pay more attention to details and enhance management
 skills.
     The official website of Auto Shanghai 2007 (
 http://www.autoshanghai.com.cn ) has been launched and will serve as an
 ongoing platform for updating information. Eclectic devices such as the e-
 Show Guide will be placed at eye-catching locations like the entrance hall,
 to draw visitors' attention. The overall promotion plan, artwork, design
 and official website will be go through a bidding procedure to increase
 quality. The organizers will also add more rest areas for exhibitors and
 visitors, enhancing the catering and traffic services. The estimated
 overall rest area for exhibitors and visitors will reach 20,000 square
 meters.
     If you distribute the press release, please kindly send the voucher
 copies to:
      Mr. Rice Song,
      World Expo Group Shanghai International Exhibition Co., Ltd.
      Address: 8/F, OOCL Plaza, 841 Yan An Zhong Road, Shanghai, China 200040
      Or forward the link to ricesong@siec-ccpit.com
 
     For more information, please contact:
 
      Mr. Rice Song
      Tel:  +86-21-6279-2828 x257
            +86-21-6289-2210
      Fax:  +86-21-6545-5124
 
 

SOURCE Shanghai International Exhibition Co., Ltd.

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