CHICAGO, Dec. 30, 2015 /PRNewswire/ -- Child hunger in this country is a very real and significant problem. One in 5 U.S. children struggles with hunger—that's 16 million kids who can't count on their next meal. It's an issue we believe the foodservice industry is in a unique position to help address, and that we and others in the space can and should do more to help the nation's hungry children. One way to help is through participation in the annual Dine Out for No Kid Hungry™ campaign.
This past September during No Kid Hungry® month, consumers helped over 9,700 restaurants across the country raise money simply by dining out at participating restaurants, purchasing select items or making a small donation.
At Technomic, we're proud to put our foodservice knowledge and expertise to use by conducting qualitative and quantitative consumer and operator research to help No Kid Hungry better understand and communicate the benefits of participation.
"We really enjoy our partnership with No Kid Hungry and highly value the opportunity to help support such a great cause," said Kelly Weikel, director at Technomic and No Kid Hungry volunteer. "It was particularly motivating to see how much both restaurant customers and employees take pride in and are enthusiastic about their personal involvement in the campaign. It provides a perfect example of how social responsibility initiatives can lead to tangible benefits like incremental traffic and higher employee morale."
Here are some highlights of our research:
- 75 percent of consumers want more of their favorite restaurants to support No Kid Hungry.
- 73 percent of consumers strongly agree that No Kid Hungry makes it easy to support a cause they care about.
- 73 percent of restaurant partners who participated in No Kid Hungry this year say it led to greater employee excitement.
Of particular note is an increasing trend that shows affiliation with No Kid Hungry drives restaurant traffic. We saw a 50 percent increase from 2014 in consumers (18 percent) who said they visited a restaurant this September specifically to support No Kid Hungry.
Find out how you can get involved https://www.nokidhungry.org/about-us
Press Inquiries: Kelly Weikel, (312) 506-3830, or firstname.lastname@example.org
Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, or other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.
About Winsight, LLC
Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.
For more information on Winsight and its brands, go to WinsightMedia.com.