Tel Aviv Comes to Times Square and Times Square Comes to Tel Aviv in a Unique Trans-Atlantic Event

TEL AVIV, Israel, October 2 /PRNewswire-FirstCall/ -- Bezeq, Israel's leading telecommunications provider, along with the Tel Aviv Municipality, will hold a unique event in Tel Aviv Port where people will be able to watch New York's Times Square in real-time, and New Yorkers in Times Square will watch the event in real-time, on huge screens.

The event will be held October 6-8, 2009, 10:00 AM - 8:00 PM Eastern Time (4:00 PM - 2:00 AM Israel Time).

New Yorkers and Israelis will have the opportunity to share a cultural experience in real-time and feel the atmosphere of New York and Tel Aviv. New Yorkers and Israelis will be able to communicate directly via special communication devices that will be installed by the screens in both cities. In addition, a large part of Tel Aviv Port will be designed like Times Square.

The unique interactive transatlantic event is made possible due to Bezeq's new NGN (Next Generation Network), the most advanced broadband network in Israel, enabling ultra-fast surfing speeds.

New Yorkers and Israelis will have the opportunity to watch performances on the giant screens, including Israeli and US singers, bands and dancers. New York City Mayor Michael Bloomberg and Tel Aviv Mayor Ron Huldai will greet the audience. Chefs from SUSHISAMBA restaurants in NYC and Tel Aviv will prepare special sushi and cocktails. Children on both sides of the ocean will watch and will be able to participate in children's creative workshops.

New Yorkers and Tel Avivians will also compete in a transatlantic virtual tug-of-war, where special software will measure the rope pulling on each side, and will operate a special engine that will simulate the opponents on the other side of the ocean.

    The Program

    October 6, 2009

    10:00 AM ET (4:00 PM Israel) - Virtual Transatlantic Tug-of-War
    11:00 AM ET (5:00 PM Israel) - Virtual Transatlantic Tug-of-War
    12:00 PM ET (6 PM Israel) - Guy Pines (Israeli TV star)
    1:00 PM ET (7:00 PM Israel) - Standup Comedy (Israeli artists)
    2:30 PM ET (8:30 PM Israel) - Einat Saruf (Israeli singer)
    4:00 PM ET (10:00 PM Israel) - Tug-of-War (boy and girl scouts in
    Tel Aviv and New York) 5:00 PM ET - 8:00 PM ET (11:00 PM - 02:00 AM
    Israel) -Tug-of-War (passersby in New York and Tel Aviv)

    October 7, 2009

    10:00 AM ET (4:00 PM Israel) - Children's creative workshop
    11:00 AM ET (5:00 PM Israel) - Children's creative workshop
    12:00 PM ET (6 PM Israel) - Chefs from SUSHISAMBA restaurants in
    NYC and Tel Aviv prepare special sushi and cocktails

    2:00 PM ET (8:00 PM Israel) - New York City Mayor Michael
    Bloomberg and Tel Aviv Mayor Ron Huldai greet the audience

    3:00 PM ET (9:00 PM Israel) - Street Talking (Israeli and US
    rappers) 4:00 PM ET (10:00 PM Israel) - Tug-of-War (boy and girl scouts
    inTel Aviv and New York) 5:00 PM ET - 8:00 PM ET (11:00 PM - 02:00 AM
    Israel) - Tug-of-War (passersby in New York and Tel Aviv)

    October 8, 2009

    10:00 AM ET (4:00 PM Israel) - Children's creative workshop
    11:00 AM ET (5:00 PM Israel) - Children's creative workshop
    11:30 AM ET (6 PM Israel) - Rabbi blesses the audience in NYC and
    Tel Aviv

    12:30 PM ET (6:30 PM Israel) - Latin dances
    1:00 PM ET (7:00 PM Israel) - Tug-of-War (passersby in New York
    and Tel Aviv)

    2:00 PM ET (8:00 PM Israel) - Israeli Tararam Group
    (theatrical/musical/dance experience) 4:00 PM ET (10:00 PM Israel) -
    Young US immigrants to Israel meet their families

    5:00 PM ET - 8:00 PM ET (11:00 PM - 02:00 AM Israel) - Tug-of-War
    (passersby in New York and Tel Aviv)

About Bezeq - The Israel Telecommunication Corp.

Bezeq is Israel's leading telecommunications service provider. Established in 1984, the Company has led Israel into the new era of communications, based on the most advanced technologies and services. Bezeq and its subsidiaries offer the full range of communications services, including domestic, international and cellular phone services; Internet, ADSL, and other data communications; satellite-based multichannel TV; and corporate networks. For more information about Bezeq please visit the corporate website at http://www.bezeq.co.il.

    Contact:
    Guy Hadass
    Bezeq - The Israel Telecommunication Corp.
    Phone: +972-50-8676767
    e-mail: Guy@bezeq.co.il
    Or
    David Kanaan
    Kanaan Public Relations
    Phone: +972-54-4255307
    e-mail: david@kanaan.co.il

SOURCE Bezeq