LONDON, March 12 /PRNewswire/ -- IPTV WORLD FORUM -- Ruckus Wireless
today announced that it has been selected by Telenor, the world's seventh
largest mobile operator, to supply Smart Wi-Fi 802.11g systems for the
wireless distribution of its popular Internet Protocol Television (IPTV)
service, offered to subscriber homes throughout Sweden through the wholly
owned subsidiary Bredbandsbolaget.
Under the agreement, Ruckus Wireless is supplying Telenor with its
award-winning MediaFlex 802.11g Smart Wi-Fi systems. The Ruckus MediaFlex
systems are being made available to consumers in Sweden through Telenor
retail outlets, and can be easily self-installed by subscribers.
Ruckus-patented Smart Wi-Fi technology was selected by Telenor to
reduce installation costs, speed subscriber acquisition and give customers
greater freedom and flexibility over the installation and distribution of
its IPTV service within the home.
"The Ruckus Smart Wi-Fi system lets us return control of the digital
television experience back into the hands of the customer, where it should
be," said Marcus Nylen, CEO of Bredbandsbolaget, Sweden's second largest
fixed ISP. "With Smart Wi-Fi from Ruckus Wireless we are in a position to
better service our subscribers by effectively eliminating cumbersome and
costly wiring while giving them the freedom to put TVs anywhere in the
home, and move them around as they see fit."
Bredbandsbolaget is a leading provider of broadband services in Sweden
with over 450,000 broadband customers. The company operates an all-IP
network providing customers with LAN access of up to 100 mbit/s and DSL
access up to 24 mbit/s. It provides a wide range of digital media services
such as video on demand, IPTV, music downloads, virtual storage, security
services, gaming services and much more. Bredbandsbolaget's fast growing
IPTV service delivers consumers a rich menu of scheduled programming and
Pay TV services using standard MPEG-2 technology.
Telenor currently offers a wide-range of standard definition IPTV
channels, each with a data rate of approximately 3.5 mbit/s. A single
Ruckus MediaFlex system can support five or more MPEG-4 standard definition
multicast IPTV streams simultaneously being transmitted to different TVs
within the home. The Ruckus MediaFlex 802.11g system will also support two
HD (MPEG-4) IPTV streams concurrently.
Sweden's high broadband penetration rate has been achieved on the back
of extensive investment in fast DSL and fiber upgrades, which provide the
infrastructure for triple play services. The country is at the forefront of
digital terrestrial TV, which can be accessed by more than 98% of the
population, and began the first stage of its digital switchover in
September 2005, ahead of the rest of Europe.
"Having been selected by national carriers in Germany, Belgium,
Singapore, Hong Kong, Italy, Austria, the Czech Republic and now Sweden,
Ruckus Wireless has clearly proven that Smart Wi-Fi is the right technology
at the right time," said Selina Lo, president and CEO of Ruckus Wireless.
"Over the last year, our Wi-Fi business has exploded and Europe has led the
way. With Smart Wi-Fi, service providers now have the confidence to make
Wi-Fi a strategic part of their service strategy."
Smart Wi-Fi is a newest innovation in 802.11 technology that uses
advances in intelligent antenna arrays and quality of service to double the
range, reliability and performance of wireless communications. Smart Wi-Fi
works by continuously routing Wi-Fi signals over the best and highest
performing paths while steering these Wi-Fi signals around interference as
it is experienced. This enables Smart Wi-Fi systems to automatically adapt
to the changing Wi-Fi environment and support real-time, delay-sensitive
applications such as streaming digital video.
The Ruckus Wireless system is the world's first and only Wi-Fi system
specifically developed to reliably transmit IP-based streaming digital
video over standard 802.11 technology. The Ruckus Smart Wi-Fi system has
now been adopted by over 122 broadband operators and service providers
around the world.
Telenor is an international provider of high quality mobile
communications services to customers in 12 markets across Asia and Europe.
Telenor is also a leading provider of fixed-line and media services in the
Nordic countries. In September 2007 Telenor was named the top performing
mobile operator on the Dow Jones Sustainability Indexes. The Telenor Group
Headquarters are situated at Fornebu in Norway. Telenor's shares are listed
on the Oslo Stock Exchange (TEL).
Bredbandsbolaget offers high speed broadband for internet access,
telephony, digital TV and other services. It is Sweden's second largest
broadband supplier after Telia, and has more than 450,000 customers.
Bredbandsbolaget is a part of the Telenor Group, one of the leading full
service telecommunication suppliers in the Nordic region, including mobile
and fixed telephony as well as networking and internet access services.
About Ruckus Wireless, Inc.
Based in Sunnyvale, California, Ruckus Wireless is a next-generation
Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a
2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was
formed in 2004 at Sequoia Capital. The company designs, develops and
markets industrial-strength Wi-Fi systems that provide reliable
distribution of delay-sensitive multimedia content and services over
standard 802.11 technology. Its flagship product, ZoneFlex, is the first
wireless LAN system to combine the best in centralized wireless LAN
principles with state-of-the-art Wi-Fi advances such as smart antenna
arrays and wireless meshing. Its MediaFlex line of multimedia wireless
routers is used by more than 125 broadband operators around the world to
extend digital services such as IPTV throughout the home without wires. The
company's patented hardware and software technologies deliver predictable
performance, extended range and real-time adaptability to changing Wi-Fi
environments. The company has raised approximately $42 million in financing
from premier venture capital investors, consumer electronics companies and
broadband operators such as Motorola, T-Ventures, Telus, Sutter Hill
Ventures, Mitsui, Sequoia and others. Ruckus Wireless is led by President
and CEO Selina Lo. For more information, visit the company's Web site at
SOURCE Ruckus Wireless, Inc.