Telenor Selects Ruckus Smart Wi-Fi for National IPTV Service in Sweden
Smart Wi-Fi Technology Used to Let Swedish Consumers Self-Install Popular
IPTV Services Where and When They Want
LONDON, March 12 /PRNewswire/ -- IPTV WORLD FORUM -- Ruckus Wireless today announced that it has been selected by Telenor, the world's seventh largest mobile operator, to supply Smart Wi-Fi 802.11g systems for the wireless distribution of its popular Internet Protocol Television (IPTV) service, offered to subscriber homes throughout Sweden through the wholly owned subsidiary Bredbandsbolaget. Under the agreement, Ruckus Wireless is supplying Telenor with its award-winning MediaFlex 802.11g Smart Wi-Fi systems. The Ruckus MediaFlex systems are being made available to consumers in Sweden through Telenor retail outlets, and can be easily self-installed by subscribers. Ruckus-patented Smart Wi-Fi technology was selected by Telenor to reduce installation costs, speed subscriber acquisition and give customers greater freedom and flexibility over the installation and distribution of its IPTV service within the home. "The Ruckus Smart Wi-Fi system lets us return control of the digital television experience back into the hands of the customer, where it should be," said Marcus Nylen, CEO of Bredbandsbolaget, Sweden's second largest fixed ISP. "With Smart Wi-Fi from Ruckus Wireless we are in a position to better service our subscribers by effectively eliminating cumbersome and costly wiring while giving them the freedom to put TVs anywhere in the home, and move them around as they see fit." Bredbandsbolaget is a leading provider of broadband services in Sweden with over 450,000 broadband customers. The company operates an all-IP network providing customers with LAN access of up to 100 mbit/s and DSL access up to 24 mbit/s. It provides a wide range of digital media services such as video on demand, IPTV, music downloads, virtual storage, security services, gaming services and much more. Bredbandsbolaget's fast growing IPTV service delivers consumers a rich menu of scheduled programming and Pay TV services using standard MPEG-2 technology. Telenor currently offers a wide-range of standard definition IPTV channels, each with a data rate of approximately 3.5 mbit/s. A single Ruckus MediaFlex system can support five or more MPEG-4 standard definition multicast IPTV streams simultaneously being transmitted to different TVs within the home. The Ruckus MediaFlex 802.11g system will also support two HD (MPEG-4) IPTV streams concurrently. Sweden's high broadband penetration rate has been achieved on the back of extensive investment in fast DSL and fiber upgrades, which provide the infrastructure for triple play services. The country is at the forefront of digital terrestrial TV, which can be accessed by more than 98% of the population, and began the first stage of its digital switchover in September 2005, ahead of the rest of Europe. "Having been selected by national carriers in Germany, Belgium, Singapore, Hong Kong, Italy, Austria, the Czech Republic and now Sweden, Ruckus Wireless has clearly proven that Smart Wi-Fi is the right technology at the right time," said Selina Lo, president and CEO of Ruckus Wireless. "Over the last year, our Wi-Fi business has exploded and Europe has led the way. With Smart Wi-Fi, service providers now have the confidence to make Wi-Fi a strategic part of their service strategy." Smart Wi-Fi is a newest innovation in 802.11 technology that uses advances in intelligent antenna arrays and quality of service to double the range, reliability and performance of wireless communications. Smart Wi-Fi works by continuously routing Wi-Fi signals over the best and highest performing paths while steering these Wi-Fi signals around interference as it is experienced. This enables Smart Wi-Fi systems to automatically adapt to the changing Wi-Fi environment and support real-time, delay-sensitive applications such as streaming digital video. The Ruckus Wireless system is the world's first and only Wi-Fi system specifically developed to reliably transmit IP-based streaming digital video over standard 802.11 technology. The Ruckus Smart Wi-Fi system has now been adopted by over 122 broadband operators and service providers around the world. About Telenor Telenor is an international provider of high quality mobile communications services to customers in 12 markets across Asia and Europe. Telenor is also a leading provider of fixed-line and media services in the Nordic countries. In September 2007 Telenor was named the top performing mobile operator on the Dow Jones Sustainability Indexes. The Telenor Group Headquarters are situated at Fornebu in Norway. Telenor's shares are listed on the Oslo Stock Exchange (TEL). About Bredbandsbolaget Bredbandsbolaget offers high speed broadband for internet access, telephony, digital TV and other services. It is Sweden's second largest broadband supplier after Telia, and has more than 450,000 customers. Bredbandsbolaget is a part of the Telenor Group, one of the leading full service telecommunication suppliers in the Nordic region, including mobile and fixed telephony as well as networking and internet access services. http://www.bredbandsbolaget.se About Ruckus Wireless, Inc. Based in Sunnyvale, California, Ruckus Wireless is a next-generation Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a 2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was formed in 2004 at Sequoia Capital. The company designs, develops and markets industrial-strength Wi-Fi systems that provide reliable distribution of delay-sensitive multimedia content and services over standard 802.11 technology. Its flagship product, ZoneFlex, is the first wireless LAN system to combine the best in centralized wireless LAN principles with state-of-the-art Wi-Fi advances such as smart antenna arrays and wireless meshing. Its MediaFlex line of multimedia wireless routers is used by more than 125 broadband operators around the world to extend digital services such as IPTV throughout the home without wires. The company's patented hardware and software technologies deliver predictable performance, extended range and real-time adaptability to changing Wi-Fi environments. The company has raised approximately $42 million in financing from premier venture capital investors, consumer electronics companies and broadband operators such as Motorola, T-Ventures, Telus, Sutter Hill Ventures, Mitsui, Sequoia and others. Ruckus Wireless is led by President and CEO Selina Lo. For more information, visit the company's Web site at http://www.ruckuswireless.com.
Media Contact David Callisch Ruckus Wireless firstname.lastname@example.org +1-408-504-5487 mobile
SOURCE Ruckus Wireless, Inc.
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