Television and the Internet Converge in Travel Channel's Innovative 5 TAKES Travel Series

- Season 2 of 5 TAKES Sets Course for a New Season in Australia and the

Pacific Rim -

Feb 24, 2006, 00:00 ET from Travel Channel

    SILVER SPRING, Md., Feb. 24 /PRNewswire/ -- Travel Channel today announced
 the location and the five travelers who will serve as the Travel Journalists
 (TJs) for Season 2 of 5 TAKES, the international travel series that lets
 viewers craft the itinerary.  The travelers for 5 TAKES: PACIFIC RIM are:
 Tony Martin, 26, of Washington D.C.; Tiffany Burnett, 24, of Cathedral City,
 California; Gabriel Schirm, 24, of Ft. Collins, Colorado; Renee O'Connor, 24,
 of Brooklyn, New York; and Josh Gibson, 26, of Philadelphia, Pennsylvania.
     The second season of 5 TAKES, which capitalizes on the real-time
 advantages of internet/television convergence, will begin in Australia before
 setting off on a journey throughout the Pacific Rim.  Each traveler will be
 equipped with a Mini DV camera and laptop editing facilities to produce
 independent short daily blogs and weekly vlogs of their experiences for the
 Travel Channel website  As they journal their
 individual perspectives, a production crew will film their entire journey for
 the weekly series airing on Travel Channel.  In addition to the interaction
 through the blogs and vlogs, viewers and web visitors will determine two of
 the twelve cities visited during 5 TAKES: PACIFIC RIM.
     "The 5 TAKES franchise is a bold step by the Travel Channel into the
 popular world of user-generated content, and it presents a unique interactive
 viewing experience," said Pat Younge, EVP & GM, Travel Channel.  "Like no
 other show on cable, 5 TAKES affords viewers the opportunity to interact
 directly with the participants to set the itinerary for the weekly series.  In
 addition to the interactive elements, the weekly television show is turned
 around within seven days of the TJs leaving each city, making 5 TAKES a near
 real-time travel journal, as well as the most convergent primetime series on a
 major US cable network."
     In a first for Discovery Networks US, Season 2 of 5 TAKES premieres
 Thursday, March 2 at, with a seven-part webisode roll
 out featuring the casting process.  The TJs will begin their blogs and vlogs
 the week of March 13.  The television broadcast premiere is Monday, April 3 at
 8 PM (ET/PT) and viewers can tune in each Monday at 8 PM to see the TJ's
 international journey unfold.  Over 8,000 initial applicants led to 600 video
 submissions.  Four of the final travelers were selected following face-to-face
 casting meetings and one was chosen via an online consumer vote.
     5 TAKES is produced by Rosenblum Associates for the Travel Channel.  For
 Rosenblum Associates, the executive producers are Michael Rosenblum and Lisa
 Lambden.  The executive producers for the Travel Channel are Howard Lee and
 Matt Gould.  The executive producer for is Randi Kest.
 Travel Channel is now available in more 84 million US homes.
     Discovery Communications is the leading global real-world media and
 entertainment company. Discovery has grown from its core property, the
 Discovery Channel, first launched in the United States in 1985, to current
 global operations in more than 160 countries and territories with 1.3 billion
 cumulative subscribers. DCI's over 101 networks of distinctive programming
 represent 25 network entertainment brands including TLC, Animal Planet, Travel
 Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel,
 The Science Channel, Military Channel, Discovery Home Channel, Discovery en
 Espanol, Discovery Kids En Espanol, Discovery HD Theater, FitTV, Discovery
 Travel & Living (Viajar y Vivir), Discovery Home & Health and Discovery Real
 Time. DCI's other properties consist of Discovery Education and Discovery
 Commerce, which operates 120 Discovery Channel Stores. DCI also distributes
 BBC America in the United States. DCI's ownership consists of four
 shareholders: Discovery Holding Company (Nasdaq:   DISCA, DISCB), Cox
 Communications, Inc., Advance/Newhouse Communications and John S. Hendricks,
 the Company's Founder and Chairman.

SOURCE Travel Channel