Advanced Search
Search
  
  1. Send a release
  2. Member sign in
  3. Become a member
  4. For journalists
  5. Global sites
PR Newswire: news distribution, targeting and monitoring
  1. Products & Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire

Other News Releases in Computer Electronics

Study Shows In-Game Advertising Maximizes Marketing Dollars In Sports Category

The Echo Nest and Thumbplay Partner for Music Discovery Features

3G Wireless: More Coverage in Mission Viejo, California

Other News Releases in Contracts

NV Energy to Purchase Power from Central Nevada Geothermal Plant

BT Wins $370 Million Department for Work and Pensions Contract Extension

eSecuritel's Handset Protection Selected by A Wireless

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

See more news releases in: Computer Electronics, Computer Software, Multimedia & Internet, Advertising, Contracts, New Products & Services

 

Telmar and Cuende Bring TOPS 2.0 Outdoor Media Planning System to World Markets

NEW YORK, July 20 /PRNewswire/ -- Telmar Group Inc. is pleased to announce an alliance with Cuende Infometrics S.A., Spain's leading Outdoor software engineers and developers. Working with the Cuende organization, Telmar will bring together the best of their respective Outdoor developments to create and deliver TOPS 2.0 to the world's advertisers, agencies and Outdoor operators.

This alliance combines Telmar's global market penetration, all media research and software experience with that of the Cuende organization. TOPS 2.0 will be adapted to the measurement systems in any market. The alliance also will provide consulting services to any groups seeking outdoor measurement solutions.

For the past 10 years Telmar has offered Outdoor Synergy and TOPS 1.0, the leading Outdoor media planning systems primarily to the U.S. market including the leading US Outdoor companies such as Clear Channel, JCDecaux and CBS Outdoor, together with most of the leading media agencies.

In addition, Telmar has been retained by Transit Audit Bureau (TAB) to model much of the data to be used in the soon to be delivered new Eyes-On US Outdoor TAB Database.

"Telmar has always been known for innovation so we are excited to continue this trend by releasing TOPS 2.0, the first world class Outdoor Media Planning system. This partnership has all the right ingredients for success and what makes this even nicer for us and our clients is that we all just love working together," says Telmar Chairman & CEO Stanley Federman.

Established in 1968, Telmar is the leading global supplier of media-planning software, revenue-management software and consulting services to the media industry. Telmar serves thousands of users throughout the world including the leading advertising agencies, advertisers, broadcasters, Internet providers, publishers, out-of-home operators and researchers from 15 offices worldwide. See www.telmar.com.

Established in 1991, CUENDE Infometrics designs and develops systems and research tools particularly in the Outdoor media research field. Cuende has developed numerous Outdoor research systems serving an impressive client list including Out of Home Operators: Clear Channel, Cemusa, JCDecaux, Publimedia CBS Outdoor TTPCabitel-Telefonica, Espacio Media agencies: Carat-Posterscope, Media Planning Group, Universal-McCann, Initiative, Equmedia XL, Optimedia, CICM, OMD, MindShare, Arena, Starcom and Zenith Media.

Cuende has also been selected to design and implement the system of audience measurement in Australia for Outdoor Ads.

See www.cuende.com.

SOURCE Telmar

RELATED LINKS
http://www.telmar.com