TELUS puts fans first in commemorating the 100th Grey Cup and celebrating the fans that made it possible; Up to $50,000 will be donated to KidSport Canada
VANCOUVER, Sept. 6, 2012 /CNW/ - TELUS and the Canadian Football League (CFL) today announced The Fan Cup presented by TELUS, the first ever trophy honouring the game's most important player, the fans. For the first time in history, fans will have the opportunity to put their name on a 100th anniversary replica Grey Cup that will sit alongside the greats of the game inside The Canadian Football Hall of Fame. Cast from the copper of Canadian pennies, The Fan Cup will be engraved with the names of thousands of CFL fans from across Canada and live inside The Canadian Football Hall of Fame as a symbol of appreciation for a century of loyal fan support.
Fans will create The Fan Cup trophy during The Grey Cup 100 Tour by using a custom-built TELUS Penny Press to make their own 100th Grey Cup Game collectable out of a real Canadian penny. Every penny pressed by a fan will be collected and used to create The Fan Cup presented by TELUS, which will then be etched with all fans' names. The Grey Cup 100 Tour will make 100 stops across Canada, giving fans the chance to experience a momentous piece of the CFL first-hand and be part of the Fan Cup. TELUS will use the celebration as an opportunity to contribute $1 for every penny pressed to KidSport Canada.
"TELUS has a deep commitment to putting their customers first and they are bringing this level of commitment to CFL fans by presenting the first ever Fan Cup," said Mark Cohon, Commissioner of the Canadian Football League. "The Canadian Football League is proud to partner with TELUS to celebrate the 100th Grey Cup in such a unique way - an initiative that celebrates our fans and a Fan Cup made by the fans, for the fans, that will live on for years to come."
"The Fan Cup presented by TELUS will be a symbol of Canadian football pride that reflects us all and puts fans first by celebrating them and their unwavering support of the game," said Anne-Marie LaBerge, vice-president Consumer Marketing Communications, TELUS. "This is our way of giving fans the ultimate CFL experience by being a part of a landmark moment in Canadian football history."
The official unveiling and first pull of the TELUS Penny Press will take place at the BC Lions' TELUS Game Day versus the Montreal Alouettes in Vancouver on Saturday, September 8, 2012 at 11 a.m. in Terry Fox Plaza. Fans will have the opportunity to join CFL Hall of Famer and Canadian Sports Hall of Famer Lui Passaglia, CFL Commissioner Mark Cohon and TELUS CFO Robert McFarlane, along with a local KidSport Canada Ambassador to be one of the first fans to make their mark on The Fan Cup presented by TELUS.
Fans can also visit www.telus.com/fancup to take part in The Fan Cup virtually. Everyone who participates online will have their name displayed with The Fan Cup in the Canadian Football Hall of Fame. TELUS will contribute $1 for every virtual penny pressed to KidSport Canada and will give an extra $1 if they share their Fan Cup experience on Twitter or Facebook*.
KidSport Canada is a national not-for-profit organization that provides funding to help children in need across Canada play organized sports. By removing financial barriers and increasing access to sport programs, KidSport contributes to developing healthier, more active and well-rounded children. Since 2000, TELUS has given more than $200,000 to KidSport.
For more information about TELUS presents The Fan Cup, visit www.telus.com/fancup.
*Up to a total contribution of $50,000. Campaign period will run from September 7, 2012 to November 25, 2012.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.6 billion of annual revenue and 12.8 million customer connections including 7.4 million wireless subscribers, 3.5 million wireline network access lines, 1.3 million Internet subscribers and 595,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including wireless, data, Internet protocol (IP), voice, television, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Fourteen TELUS Community Boards lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.
For more information about TELUS, please visit telus.com.
About the Canadian Football League The Canadian Football League is our league. The Grey Cup is our national championship and Canada's largest annual single sporting event. We are proudly preparing for the 100th Grey Cup in 2012. The celebration will span the country and culminate in a tremendous festival and game in Toronto this November. We invite all Canadians to be a part of it.
SOURCE TELUS Corporation