SAN DIEGO, Feb. 11 /PRNewswire/ -- Valentine's Day marks ten years of
"growth" for ProFlowers(R), the online fresh flower marketplace.
ProFlowers.com delivered flowers for the first time on Feb. 14, 1998 and is
one of the highest-rated and fastest-growing flower companies in business.
Ten years ago, ProFlowers delivered its first 500 bouquets of roses
shipped direct from a single farm in California. This Valentine's Day, the
company expects to serve more than a million customers with 185 different
varieties of fresh cut flowers shipped from eight different countries
around the world.
ProFlowers was founded to solve a specific problem: Americans wanted to
buy flowers more often but did not because of their high price and short
vase life. To address those issues, ProFlowers made a strategic decision to
use then-emerging Internet technology not only to sell direct but to ship
direct to consumers. The company's proprietary e-commerce platform
eliminated middlemen and provided customers with direct access to the
world's best growers. While other dot-coms have come and gone, ProFlowers
has experienced consistent growth over the past ten years from zero to
almost $300 million in annual revenue.
The company's innovative business model allows customers to receive a
higher quality, fresher product at a lower price point, while growers
receive significant benefits through improved profitability. The company
and its people continue to be recognized for their pioneering approach.
ProFlowers was named Internet Start-Up of the Year by the San Diego
Software Industry Council (SDSIC) in 1999. CEO Bill Strauss, the company's
first employee, along with company founder Jared Polis, won the 2000 Ernst
& Young Entrepreneur of the Year award in San Diego. As the customer base
grew, so did the company, expanding from a small start up staff to more
than 300 employees today.
"From day one, our business has been about changing the way America
sends flowers. We took a new look at a very established category and
discovered the best way to make customers happy was to deliver beautiful
flowers that stay fresher, longer at an affordable price point. We were the
first to offer one dozen roses online for $29.99 and then two dozen roses
for $29.99 -- while protecting the income of our growers," said Bill
Strauss, CEO. "Equally important is the employee experience -- we strive to
make ProFlowers a fantastic place to work and take pride in the loyalty of
our employees as much as our customers."
In 2003, the company changed its name to Provide Commerce, Inc. and
went public on NASDAQ at $15 a share. In 2006, Liberty Media Corporation
(Nasdaq: LINTA, LCAPA) ("Liberty") purchased Provide Commerce for $477
million or $33.75 a share.
"Provide Commerce's superior business model and high-quality leadership
team caught our eye early on," said Greg Maffei, President and CEO of
Liberty. "The company continues to hire and retain top talent, enabling the
innovation necessary to exceed customer expectations. These strengths
combined with ongoing solid sales growth make Provide Commerce an important
asset for Liberty and a brand that will continue to be a strong performer
ProFlowers(R) is run by Provide Commerce, Inc., which operates an
e-commerce marketplace of websites for perishable goods that offers fresh,
high-quality products direct from the supplier to the customer at
competitive prices. The company's platform combines an online storefront,
proprietary supply chain management technology and established supplier
relationships to create a market platform that bypasses traditional supply
chains of wholesalers, distributors and retailers.
Provide Commerce(R) launched its marketplace in 1998 to sell and
deliver fresh cut flowers for everyday and special occasions such as
Valentine's Day, Easter, Mother's Day, birthday and anniversary events,
through its ProFlowers(R) brand and website, http://www.proflowers.com.
Provide Commerce also offers fresh fruit and confections direct from the
supplier to its customers at Cherry Moon Farms(R),
http://www.cherrymoonfarms.com, and Secret Spoon(sm),
http://www.secretspoon.com. For more information, please visit
Liberty Media Corporation is a holding company that owns interests in a
broad range of electronic retailing, media, communications and
entertainment businesses. Those interests are attributed to two tracking
stock groups: Liberty Interactive, which includes Liberty Media's interests
in QVC, Provide Commerce, IAC/InterActiveCorp and Expedia, and Liberty
Capital, which includes all Liberty Media's assets that are not attributed
to Liberty Interactive, including Liberty Media's interests in Starz
Entertainment Group and News Corporation.