Partnership allows gaming leader to realize maximum benefit from Teradata applications and EDW technologies

REDWOOD CITY, Calif., Sept. 1 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, has announced Electronic Arts Inc. (Nasdaq: ERTS), will use complete Managed Services support of its Teradata-enabled data warehouse platform. This two-year agreement is one of the largest Teradata Managed Services engagements in the Americas.

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"We are leveraging Teradata to help manage aspects of our operations as a way to maximize the performance and costs of our Teradata-specific investments. Further, by using Teradata Managed Services, we have freed our own IT staff to focus on other, strategic information technology activities," said Dennis Self, chief information officer of Electronic Arts (EA).

EA is in the process of enabling direct-to-consumer business capabilities by leveraging the Teradata Active Enterprise Data Warehouse (EDW) platform, Teradata Relationship Manager (TRM) and Teradata Master Data Management applications, and services. The agreement covers both production operations support for Teradata infrastructure, extract-transform-load processes, and Teradata applications and retainer-based development for EA's new EDW-related projects.

The enterprise-class Teradata Master Data Management solution for managing all types of master data on a unified platform is a key component for Electronic Arts as a means to dramatically enhance data accuracy and corporate performance. Teradata's TRM tools for campaign management allow Electronic Arts to effectively use the consumer direct channel to create, nurture, and sustain relationships and maximize opportunities throughout each consumer's lifecycle by leveraging data analytics.

"Our ability to provide skilled resources, a strong production operations process, and a solutions methodology for building mission-critical EDW applications will augment and accelerate the value that EA receives from its EDW for the foreseeable future," said John Rupp, Professional Services senior managing partner, Teradata Corporation. "Teradata is very pleased to provide services to EA that directly affect their top- and bottom-line results."

Additional Information:

Audiocast: "The Managed Services Portfolio at Teradata" http://www.teradata.com/t/podcasts/Teradata-Managed-Services/

Article: "Teradata Managed Services helps optimize customer data warehouse environments," Teradata Magazine, Q3 2009 http://www.teradatamagazine.com/Article.aspx?id=11723

Article: "A proven path to success," Teradata Magazine, Q3 2009 http://www.teradatamagazine.com/Article.aspx?id=11657

Article: "Portrait: A Real Gamer, Electronic Arts senior executive proves video games can lead to a successful career," Teradata Magazine, Q2 2009 http://www.teradatamagazine.com/v09n02/Connections/A-Real-Gamer/

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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