Terlato Adds Mischief and Mayhem to Luxury Portfolio TWI to Market Wines of Young, Dynamic Burgundy Negociant



    LAKE BLUFF, Ill., April 15 /PRNewswire/ -- William A. Terlato,
 President and Chief Executive Officer of Terlato Wines International, today
 announced an exclusive, long-term marketing agreement with Mischief and
 Mayhem, adding the iconoclastic Burgundy producer to the company's
 industry-leading luxury portfolio.
 
     Mischief and Mayhem is a partnership between Burgundy-based wine
 negociant Michael L. Ragg and Michael Twelftree, of the renowned Australian
 winery Two Hands. In 2005, the longtime friends with a shared passion for
 Burgundy set out to produce world-class wines from the classic home of
 Pinot Noir and Chardonnay, intended for a new generation of wine lovers.
 
     "Mischief and Mayhem has broken new ground with visionary marketing and
 packaging, demystifying for consumers what has traditionally been an
 extremely complex region," Terlato said. "They share our recognition that a
 significant and growing number of consumers -- no less passionate than
 previous generations of wine lovers -- want to experience great wines in a
 simple and approachable fashion."
 
     To that end, all Mischief and Mayhem wines highlight the grape variety
 of the wine on the front label, display a contemporary graphic style and
 use a back label written in English detailing vineyard sites, vine ages and
 winemaking protocol. In its short history, the wines have received
 outstanding critical acclaim from media and the public alike.
 
     "If we can produce great Pinot Noir and Chardonnay from Burgundy, yet
 at the same time provide guidance and information that makes the wines a
 little easier to select, understand and enjoy," Ragg said, "then Mischief
 and Mayhem will be doing what we intended it to do."
 
     Mischief and Mayhem makes wines from a broad range of vineyard sites
 throughout the Cote d'Or and Chablis, giving it the flexibility to focus on
 the vineyards and grapes that have performed best in a given year. The
 portfolio includes core value wines as well as Premier and Grand Cru wines.
 The wines will be sold through Terlato's Premier Selections division.
 
     Between them Ragg and Twelftree bring more than three decades of
 combined tasting experience to the Mischief and Mayhem selection process,
 experience gained throughout the wine world with Ragg's many years dealing
 with the classic wines of Burgundy, Bordeaux, the Rhone and Port, and
 Twelftree's continuing duties making the Two Hands wines.
 
     "We respect the tradition and history of this great region, but it is
 time for the Old World to acknowledge that history is just that --
 history," Twelftree said. "How often do you hear people in wine stores
 scared off by French labeling? Too often, in my experience. By utilizing
 modern, relevant packaging and producing a range of classic but
 approachable wines we are opening up the region to a new generation of
 consumers."
 
     Ragg lives in Aloxe-Corton with his wife, Fiona, and Twelftree makes
 frequent visits to the region. Throughout the growing season the men walk
 all of the vineyards from which they source fruit, checking on vineyard
 health and vine development. They taste hundreds of base wines from barrel
 every year and the selections for Mischief and Mayhem are determined
 against rigorous criteria, governed throughout by quality and value. In
 addition, all Mischief and Mayhem wines must be terroir-specific,
 reflecting the true characteristics of their respective vineyard sites.
 
     "The Terlato family is the perfect U.S. partner for Mischief and
 Mayhem," Ragg said. "They understand the market is dynamic and evolving and
 that a brand like ours has an opportunity to reach a public that might
 never have purchased wine from Burgundy."
 
     Terlato Wines International has a global portfolio of more than 40
 brands from a host of world-class wine producers and presently markets more
 than one out of eight bottles of wine over $14 sold in America. Terlato,
 with more 90+ ratings than any wine company in the world, is the flagship
 company of the Terlato Wine Group, the parent company of several
 independent businesses specializing in the marketing and production of
 exceptional wines. Owned and operated by the Terlato family, the Group also
 includes the family's winery investments and partnerships in some of the
 world's most esteemed wine regions, including: Napa Valley; Sonoma County;
 Santa Barbara County; Victoria, Australia; France's Rhone Valley; and
 Somontano in Spain.
 
     The Terlato Wines International portfolio of brands includes: Napa
 Valley: Brandlin, Chimney Rock, Cuvaison Estate Wines, Luke Donald
 Collection, Markham Vineyards, Rutherford Hill, Tangley Oaks and Terlato
 Family Vineyards; Sonoma County: Alderbrook, Hanna, Rochioli and Terlato
 Family Vineyards; Santa Barbara County: Sanford and Tangley Oaks;
 California Appellation: Glass Mountain and Seven Daughters; Oregon: Argyle
 and Sokol Blosser; Italy: Baglio di Pianetto, Ca' del Bosco, Ca' Marcanda
 (Gaja Toscana), Florio Martinez Marsala, Gaja, Il Poggione, Kettmeir, Santa
 Margherita, Tiramisu, Torresella and Distillatori Nonino (Grappa); France:
 Champagne Bollinger, M. Chapoutier, Chateau des Laurets (Rothschild),
 Domaine Chanson, Domaine Louis Moreau, Josmeyer, Langlois-Chateau and
 Mischief and Mayhem; Australia: Branson Coach House, Domaine Terlato &
 Chapoutier, Domaine Tournon and Two Hands; Argentina: Tamari; Canada:
 Peller Estates Icewine; Greece: Boutari; New Zealand: Wairau River; South
 Africa: Cirrus, Guardian Peak, Engelbrecht-Els, Ernie Els Signature and
 Rust En Vrede; Spain: Olvena; Switzerland: Xellent Swiss Vodka. For more
 information, visit http://www.terlatowines.com.
 
 
 

SOURCE Terlato Wines International

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