Texans Make Much Ado About Nothing This Summer Says New Survey by Starbucks

As a Matter of Fact, It's Much Ado About the Introduction of Starbucks

Banana Frappuccino(R) Blended Beverages

May 16, 2006, 01:00 ET from Starbucks Coffee Company

    DALLAS, May 16 /PRNewswire-FirstCall/ -- In today's jam-packed, multi-
 tasking, over-scheduled society, most Texans would, quite simply, go
 bananas if they were offered a free day with nothing to do, says a new
 survey conducted by Starbucks (Nasdaq:   SBUX).
     (Photo: http://www.newscom.com/cgi-bin/prnh/20060516/DATU027 )
     "It makes perfect sense that people want a day set aside for some rest
 and relaxation," said Nancy Kane, marketing director for Starbucks in
 Texas. "Summer is the perfect time to chill out and the fresh taste and
 refreshment of our new Banana Frappuccino(R) blended beverages will give
 anyone in need of a break the sense of escaping to the tropics." Starbucks
 is reflecting the spirited and carefree nature of summer through its new
 drink selections -- Banana Coconut Frappuccino(R) blended coffee and
 Bananas & Creme Frappuccino(R) blended creme.
     According to the survey, 30 percent of Texans surveyed statewide about
 their favorite way to spend the summer said it would make their day if they
 were given a free day with nothing on their schedule; followed by 19
 percent who would become excited if they could watch their favorite Texas
 baseball team win a game; 15 percent would be happy if they could attend a
 free summer concert; followed by 11 percent going to the zoo (for free,
 naturally); and six percent of Texans would just enjoy watching the crepe
 myrtles bloom.
     Specifically, Amarillo and Midland-Odessa led the pack of Texans who opted
 for a free day.  A listing follows of those Texans who would also prefer to
 chill out:
      Beaumont                           45 percent
      Corpus Christi                     40 percent
      Austin                             36 percent
      San Antonio                        35 percent
      Lubbock & Temple                   33 percent
      College Station, Houston & Waco    31 percent
     About Starbucks New Summer 2006 Beverages
     Banana Coconut Frappuccino(R) blended coffee
     Starbucks starts with Latin American coffees, blends them with real
 banana puree, premium coconut syrup and ice. Banana Coconut Frappuccino(R)
 blended coffee is topped with whipped cream and real toasted coconut flakes
 for an authentic taste of a tropical escape.
     Bananas & Creme Frappuccino(R) blended creme
     For the banana purist, Bananas & Creme Frappuccino(R) blended creme is
 a vibrant blend of real banana puree, milk and ice. Topped with whipped
 cream, the Bananas & Creme Frappuccino(R) blended creme is the perfect cool
 and creamy treat to enjoy on a long summer's day.
     Starbucks Coffee Company
     Through the dedication of our passionate partners (employees),
 Starbucks Coffee Company has transformed the way people in 37 countries
 enjoy their coffee, one cup at a time. Starbucks is the premier purveyor of
 the finest coffee in the world, with more than 11,000 retail locations in
 North America, Latin America, Europe, the Middle East and the Pacific Rim.
 The Company is committed to offering its customers the highest quality
 coffee and human connection through the Starbucks Experience, while
 striving to improve the social, environmental and economic well being of
 its partners, coffee farmers, countries of coffee origin, and the
 communities which it serves. Through Ethos Water, Starbucks demonstrates
 its long history of integrating a social conscience into all aspects of its
 business. The Company surprises and delights its customers by producing and
 selling bottled Starbucks Frappuccino(R) coffee drinks, Starbucks
 DoubleShot(R) espresso drink and Starbucks(R) superpremium ice creams
 through its joint venture partnerships, and Starbucks(TM) Coffee and Cream
 Liqueurs through a marketing and distribution agreement, in other
 convenient locations outside its retail operations. The Company's brand
 portfolio includes superpremium Tazo(R) teas, Starbucks Hear Music(TM)
 compact discs, Seattle's Best Coffee and Torrefazione Italia. These brands'
 unique and innovative personalities allow Starbucks to appeal to a broad
 consumer base.

SOURCE Starbucks Coffee Company