Texas Instruments New OMAP(TM) 3 Architecture Will Spark Development of a New Class of Mobile Phones Industry's Highest-performing Application Processor Boosts Entertainment and

Productivity Features



    BARCELONA, Spain, Feb. 14 /PRNewswire-FirstCall/ -- Offering a
 breakthrough in how a mobile phone can work for you, Texas Instruments
 Incorporated (NYSE:   TXN) (TI) today announced its new OMAP(TM) 3 architecture
 for mobile phones at a press conference at 3GSM World Congress.  The OMAP 3
 platform will transform the mobile phone into a personal and professional tool
 that allows consumers to integrate work and entertainment into one device.
 OMAP 3 application processors will power a new class of mobile phones that
 will improve entertainment and productivity features and integrate
 capabilities of cameras, gaming devices, portable video and music players,
 laptops and PDAs.  TI's first OMAP 3-based device, the OMAP3430 processor,
 will be the industry's highest-performing application processor and is
 believed to be the first wireless processor to use 65-nanometer (nm) process
 technology.  The OMAP3430 processor will sample this year (visit
 http://www.ti.com/omap3 for more information).
     "Cool consumer electronics products are migrating to the cellular
 platform, enabling consumers and business travelers to experience mobile
 entertainment and workplace productivity on the road," said Gilles Delfassy,
 senior vice president of TI's Wireless Terminals Business Unit.  "New OMAP 3
 processors will enable a radical change in how the mobile phone will be used,
 making it an indispensable work/life tool."
     The new OMAP 3 architecture will empower consumers with faster
 accessibility to databases, spreadsheets, presentations, e-mail, audio and
 video attachments, web browsing, and videoconferencing.  OMAP 3 is the
 industry's first application processor platform to be based on the new ARM(R)
 Cortex(TM)-A8 superscalar microprocessor core, which delivers 3X more
 performance than the ARM11 core used in OMAP 2 processors.  Combined with TI's
 DSP technology, the increased ARM performance boosts productivity and
 entertainment applications on the mobile phone, while maintaining power
 efficiencies expected in a handset.
     "TI's OMAP 2 platform took multimedia performance on mobile devices to a
 new level.  The OMAP 3 platform is yet another major breakthrough in
 performance with the new ARM Cortex-A8 core," said Petri Haavisto, Vice
 President, Symbian Product Platforms, Nokia.  "These new OMAP processors will
 enable the design of a new breed of mobile multimedia devices, combining
 state-of-the-art entertainment capabilities and laptop-like experience in a
 low-power handset class of products."
 
     OMAP3430 Processor Improves Imaging, Video and Graphics
     This new OMAP 3 processor will offer the first high-definition (HD)-
 quality player in a mobile phone processor, allowing users to download movies
 onto their phone and watch them on an HD monitor.  The OMAP3430 processor also
 offers the first DVD-quality camcorder capability in a phone -- a 4X
 improvement from the OMAP2430 processor -- enabled by IVA(TM) 2+, a second-
 generation, power-optimized version of TI's imaging, video and audio
 accelerator used in TI's DaVinci(TM) technology.  Leveraging the increased
 capabilities of the IVA 2+ accelerator, the chip will enable mobile phones to
 record and play movies at DVD quality for all popular standards, such as
 MPEG4, Windows Media Video 9 (VC-1), H.264 and RealVideo(R) 10, in addition to
 videoconferencing.
     The OMAP3430 processor will support all known mobile DTV decode standards
 worldwide, making it a perfect companion for TI's Hollywood (TM) mobile DTV
 chip.  The OMAP3430 processor will also include S-video output support for
 higher quality video display on an external TV monitor or projector, enabling
 easy sharing of multimedia presentations.  By leveraging the combination of
 ARM performance and 2D/3D graphics core, the OMAP3430 processor will further
 accelerate the rapid momentum of gaming applications in mobile phones.
     Capturing images at 12 megapixels with less than one second shot-to-shot
 delay, the OMAP3430 processor enables capabilities of today's highest
 performance point-and-shoot digital still cameras, a 2X improvement over the
 OMAP2430 processor.  This is accomplished through the integration of a camera
 Image Signal Processor (ISP) to lower system cost and offer handset
 manufacturers differentiation in image quality.  The OMAP3430 processor ISP is
 based on proven, high-quality TI digital still camera technology shipping in
 volume today and is optimized to address mobile imaging requirements.  With
 the increased popularity of using mass storage devices for saving digital
 media, the OMAP3430 processor boasts fully compliant interfaces for seamless
 connectivity to even the largest hard-disk drive (HDD) devices.  This enables
 the storage of 100s of hours of video, 1000s of hours of music and 1000s of
 photographs, transforming the handset into a digital library.
 
     OMAP3430 Processor Offers a Breakthrough in Power Management, Security
     The OMAP3430 processor is believed to be the industry's first application
 processor manufactured in 65-nm process technology.  TI's leading-edge, low-
 power 65-nm process, in volume production today, delivers more processing
 performance for advanced applications without increasing power consumption.
     The OMAP3430 processor leverages TI's SmartReflex(TM) technologies to
 dynamically control voltage, frequency and power based on device activity,
 modes of operation, process technology and temperature variation, saving
 power.  The OMAP3430 processor will also include TI's M-Shield(TM) advanced
 hardware and software security framework, which enables robust protection of
 high-premium copyrighted digital media content, secure protocol applications
 and e-commerce applications like ticketing, banking, brokering and shopping.
 M-Shield technology enables new value-added services and increased terminal
 security, allowing operators, content providers and manufacturers to secure
 sensitive assets and usage rights, protecting against revenue loss.
 
     TI's OMAP Ecosystem - Software, Applications and Support
     The OMAP3430 processor has been designed to support all major high-level
 operating systems (HLOS), including Linux(R), Symbian OS(TM), and Windows(R)
 Mobile.  Like all of TI's OMAP processors, the OMAP3430 processor will be
 supported by the OMAP Ecosystem, which is comprised of the OMAP Developer
 Network and OMAP Technology Centers, a worldwide network of third-party
 software and hardware developers, as well as systems integrators, development
 tool providers and leading content providers.
 
     Availability
     TI's OMAP3430 multimedia processor is expected to sample in mid-2006, with
 volume production scheduled for 2007.  For additional information regarding
 the OMAP3430 processor, please visit http://www.ti.com/omap3 .
 
     Texas Instruments - Making Wireless
     TI is the leading manufacturer of wireless semiconductors, delivering the
 heart of today's wireless technology and building solutions for tomorrow.  TI
 provides a breadth of silicon and software and 15 years of wireless systems
 expertise that spans handsets and base stations for all communications
 standards, wireless LAN, Bluetooth, A-GPS, mobile TV and Ultra Wideband.  TI
 offers custom to turn-key solutions, including complete chipsets and reference
 designs, OMAP(TM) application processors, as well as core digital signal
 processor and analog technologies built on advanced semiconductor processes.
 Please visit http://www.ti.com/wirelesspressroom for additional information.
 
     About Texas Instruments
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing requirements.
 In addition to Semiconductor, the company's businesses include Sensors &
 Controls, and Educational & Productivity Solutions.  TI is headquartered in
 Dallas, Texas, and has manufacturing, design or sales operations in more than
 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
 http://www.ti.com .
 
     Trademarks
     OMAP, DaVinci, Hollywood, SmartReflex, and M-Shield are trademarks of
 Texas Instruments.  All registered trademarks and other trademarks belong to
 their respective owners.
 
     Safe Harbor Statement
     Statements contained in this press release regarding development in the
 wireless industry and other statements of management's beliefs, goals and
 expectations may be considered "forward-looking statements" as that term is
 defined in the Private Securities Litigation Reform Act of 1995, and are
 subject to risks and uncertainties that could cause actual results to differ
 materially from those expressed or implied by these statements.  The following
 factors and the factors discussed in TI's most recent Form 10-K could cause
 actual results to differ materially from the statements contained in this
 press release: development of alternative solutions, market demand. We
 disclaim any intention or obligation to update any forward-looking statements
 as a result of developments occurring after the date of this press release.
 
 

SOURCE Texas Instruments Incorporated
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