Texas Instruments Projects Video Content from OMAP(TM) Processor-Based Mobile Phones to DLP(R) Projectors for Crowds at CES TI Demonstrates How It Makes Mobile Entertainment a Reality



    LAS VEGAS, Jan. 9 /PRNewswire/ -- Opening the door to new product
 combinations for consumers, Texas Instruments Incorporated (NYSE:   TXN) (TI)
 delivers portable access to personalized content, as well as the
 flexibility to share and view it with friends, family, colleagues and
 classmates. With DLP(R) and OMAP(TM) technologies from TI consumers can now
 use their cell phones to capture and store content, including high-quality
 digital movies and console-quality video games, and then watch the content
 with others via a connection to mobile, palm-sized DLP pocket projectors,
 that are full-featured, yet weigh less than one pound. This week at CES
 (Booth #8204), TI will be demonstrating DLP and OMAP technologies together,
 showcasing the visual excitement and the future of how consumers will be
 watching their personalized portable entertainment content.
     The ability to share content between the handset and DLP display should
 drive increased content sharing as consumers, in particular video gamers
 and movie fans, will have easy on-the-go access to their personalized
 high-quality video content and live TV (sports, news, etc.). Consumers can
 quickly and seamlessly display their video content in larger, more
 enjoyable screen sizes by connecting a DLP Pocket Projector to the
 video-out feature on OMAP-enabled handsets. Additionally, gamers can share
 their multi-dimensional video graphics, normally available only in
 consoles, with their friends anywhere a DLP display is available.
     "As consumers around the world continue to embrace mobile video, TI is
 combining two of its core technologies, DLP and OMAP, to improve the mobile
 viewing experience," said John Van Scoter, senior vice president Texas
 Instruments and general manager DLP Products. "Just as audio entertainment
 has successfully become a portable 'hi-fi' experience, we expect to see a
 similar trend with mobile video devices. And by simply connecting one of
 these devices to a tiny DLP Pocket Projector, 30-50" projected images are
 possible, which truly delivers on the promise of mobile 'big screen'
 entertainment," added Van Scoter.
     The mobile phone has become the ultimate mobile entertainment center,
 and with the ability to share this using a DLP display, TI is providing the
 foundation for seamless content sharing between handsets and display
 devices.
     Using the .55 DLP chip, these micro-projectors weigh less than one
 pound and offer incredible mobility. Pocket Projectors from Mitsubishi,
 Samsung, Boxlight, Toshiba and ViewSonic are available at major retailers
 today.
     TI's OMAP processors deliver low-power, high-performance multimedia
 processing to enable the kind of high-end user experience consumers expect
 while watching videos or playing games at home. The OMAP platform has been
 integral in defining mobile entertainment, with OMAP processors used in
 high- quality mobile video applications to deliver high-performance and
 power efficiency, allowing handset manufacturers to bring the entertainment
 center to the handset.
     Visit http://www.dlp.com and http://www.ti.com/wireless for additional
 information.
     About Texas Instruments DLP Products
     DLP display technology from Texas Instruments offers clarity down to
 the most minute detail, delivering pictures rich with color, contrast and
 brightness to large-screen HDTVs and projectors for business, home,
 professional venue and digital cinema (DLP Cinema(R)). 75 of the world's
 top projection and display manufacturers design, manufacture and market
 products based on DLP technology. DLP is the only HDTV technology built
 from a foundation in the digital cinema where it set the industry standard
 demonstrated by the deployment of DLP Cinema technology in 3,000 theaters
 worldwide. At the heart of every DLP chip is an array of up to 2.2 million
 microscopic mirrors which switch incredibly fast to create a high
 resolution, highly reliable, full color image. DLP technology's chip
 architecture and inherent speed advantage provides razor-sharp images and
 excellent reproduction of fast motion video. Since early 1996, more than 10
 million DLP subsystems have been shipped. For more information, please
 visit http://www.dlp.com .
     Texas Instruments - Making Wireless
     TI is the leading manufacturer of wireless semiconductors, delivering
 the heart of today's wireless technology and building solutions for
 tomorrow. TI provides a breadth of silicon and software and over 15 years
 of wireless systems expertise that spans handsets and base stations for all
 communications standards, wireless LAN, Bluetooth, A-GPS, mobile TV and
 Ultra Wideband. TI offers custom to turn-key solutions, including complete
 chipsets and reference designs, OMAP(TM) application processors, as well as
 core digital signal processor and analog technologies built on advanced
 semiconductor processes. Please visit http://www.ti.com/wirelesspressroom
 for additional information.
     About Texas Instruments:
     Texas Instruments Incorporated provides innovative DSP and analog
 technologies to meet our customers' real world signal processing
 requirements. In addition to Semiconductor, the company includes the
 Educational Technology business. TI is headquartered in Dallas, Texas, and
 has manufacturing, design or sales operations in more than 25 countries.
     Texas Instruments is traded on the New York Stock Exchange under the
 symbol TXN. More information is located on the World Wide Web at
 http://www.ti.com .
     DLP and DLP Cinema are registered trademarks of Texas Instruments.
     Safe Harbor Statement
     Statements contained in this news release regarding TI product
 availability and other statements of management's beliefs, goals and
 expectations may be considered forward-looking statements as that term is
 defined in the Private Securities Litigation Reform Act of 1995, and are
 subject to risks and uncertainties that could cause actual results to
 differ materially from those expressed or implied by these statements. The
 following factors and the factors discussed in TI's most recent Form 10-K
 could cause actual results to differ materially from the statements
 contained in this news release: actual market demand for TI products
 specifically, and actual test results relating to TI products. TI disclaims
 any intention or obligation to update any forward-looking statements as a
 result of developments occurring after the date of this news release.
     Trademarks
     DLP and DLP Cinema are registered trademarks of Texas Instruments. OMAP
 is a trademark of Texas Instruments. All other trademarks and registered
 trademarks are the property of their respective owners.
 
 

SOURCE Texas Instruments DLP Products
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