TEXAS ON TOUR Mobile Marketing Initiative Hits the Road to Bring Texas to Potential Visitors

High-Tech, Interactive Exhibit Features Virtual Reality, Holograms and

Interactive Games

May 19, 2008, 01:00 ET from Texas Tourism

    AUSTIN, Texas, May 19 /PRNewswire/ -- Texas Tourism is taking the state
 on the road through a new high-tech, virtual reality mobile marketing
 exhibit called Texas on Tour (http://www.traveltex.com/texasontour/). The
 53-foot mobile marketing experience will travel throughout the United
 States from late May through October 2008.
     Texas on Tour is a high-tech, interactive, mobile marketing exhibit
 featuring virtual reality, holograms, green screen video and photography,
 interactive games and more. Texas on Tour transports the consumer to unique
 outdoor Texas experiences that are highly entertaining, educational and
 personalized -- from a virtual reality kayaking trip through Texas
 waterways to a dome theatre with a holographic cowboy singing by a
 campfire. Visitors to the exhibit can "picture themselves in Texas" and
 stroll along a Texas beach through the use of green screen technology. Live
 performances from a variety of Texas musicians and entertainers will also
 be featured at each stop.
     "Texas on Tour is traveling to 15 destinations all across the U.S. in
 2008 to promote tourism to Texas and give potential visitors the ability to
 truly experience the sights and sounds of the Lone Star State," said Julie
 Chase, Chief Marketing Officer, Texas Tourism. "Texas on Tour complements
 our advertising campaign efforts. It is designed to generate an emotional
 response from participants as they experience the various attractions that
 Texas has to offer."
Texas on Tour will be on display in 2008 at the following fairs and festivals: Riverfest May 23 - 25 Little Rock, AR My Waterloo Days Festival May 29 - June 1 Waterloo, IA Riverbend Music Festival June 10 - 14 Chattanooga, TN Summerfest June 26 - 29 Milwaukee, WI Eyes to the Skies Balloonfest July 3 - 6 Lisle, IL All-American Jam July 11 - 13 Taylor, MI Columbus Jazz & Rib Fest July 25 - 27 Columbus, OH Pro Football Hall of Fame Festival (Ribs Burn Off) July 30 - August 1 Canton, OH Minnesota State Fair August 21 - 25 St. Paul, MN On the Waterfront August 29 - 31 Rockford, IL Kansas State Fair September 4 - 7 Hutchinson, KS State Fair of Oklahoma September 11 - 21 Oklahoma City Albuquerque International Balloon Fiesta October 4 - 6 Albuquerque, NM Arizona State Fair October 16 - 19 Phoenix, AZ American Royal Livestock Show October 28 - November 2 Kansas City, MO For more information on all there is to see and experience in Texas, visit http://www.TravelTex.com or call 1-800-8888-TEX to order the Official Texas State Travel Guide and map.
Highlights from Texas on Tour -- Virtual Reality Kayak Adventure -- Ride the Waterways of Texas Through a virtual kayak simulator, riders travel through the rapids of the Big Bend Country canyons to Austin's Lady Bird Lake and continue on their journey to the serene Caddo Lake. The journey ends on the rolling waves of the Gulf of Mexico. -- Holographic Singing Cowboy Campfire -- Night on the Texas Prairie The western Texas sunset envelops visitors as they enter the dome theater. A "real-life" Texas cowboy tells a tale or two from the Lone Star State. Bask in the prairie ambience as the smell of "smoke" from the campfire wafts throughout the dome. -- Green Screen Photo Experience -- Picture Yourself in Texas Visitors are transported to the historic Alamo, the grandiose scenery of the Palo Duro Canyon, the adventure-filled SeaWorld or the glamorous skylines of a Texas metropolis. Through green screen technology, visitors can take a piece of Texas with them. -- Virtual Beach Stroll along the Texas coastline -- Stroll Along the Texas Coast Visitors are transported to the beautiful beaches of Texas' magnificent coastline, stretching 624 miles along the sun kissed Gulf coast. The bountiful fishing, sparkling sands and major metropolitan areas such as Houston and Corpus Christi bring this virtual experience to life. -- "Texas or Not" Interactive Games -- Entertainment Stage features live entertainment, Texas musicians and interesting Texas trivia -- Texas Trip Sweepstakes At the end of the six-month tour, one lucky winner will receive an all-expense paid vacation to a Texas destination. -- CD Giveaway, to all who participate, of great Texas music About Tourism in Texas -- Tourism is one of the largest industries in Texas, employing 521,000 Texans. In 2006, travelers spent almost $54 billion in Texas. Travel expenditures generated $2.7 billion in state taxes and $930 million in local taxes. For more information on Texas travel events and vacation destinations, visit http://www.TravelTex.com or for a free Texas State Travel Guide call 1-800-8888-TEX.

SOURCE Texas Tourism