Texas Roadhouse Selects Knotice as Its Mobile Marketing Partner
Advanced Mobile Marketing Features in Knotice's Concentri(R) Mobile are Ideal for Enhancing Guest Service and Convenience
AKRON, Ohio, Sept. 9 /PRNewswire/ -- Knotice Ltd., a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, today announces that national chain family restaurant Texas Roadhouse has selected Knotice as its mobile marketing partner to improve guest service and convenience.
"Knotice has an extremely impressive on-demand mobile marketing software platform," said Texas Roadhouse Communications Director Dave Dodson. "Knotice is the ideal mobile partner for us because of Concentri(R) Mobile's advanced capabilities combined with the flexibility to create specific applications that enhance overall guest convenience and experience."
While Concentri(R) Mobile has many attractive features, the ability to support both dynamic text-message dialogue interactions as well as static keyword mobile marketing programs - with location-based targeting - separates Knotice and Concentri(R) Mobile from other mobile marketing providers.
According to Knotice co-founder and CEO Brian Deagan, Texas Roadhouse has discovered how to design mobile marketing programs that enhance the guest experience while demonstrating real business value in the casual dining industry.
"I am extremely pleased Texas Roadhouse has selected Knotice as its mobile marketing partner," Deagan said. "Texas Roadhouse is setting the bar for innovation in the casual dining industry by using powerful mobile marketing technology to create convenience and value for its millions of guests."
About Knotice's Concentri(R) Software Platform
Knotice's on-demand software platform, Concentri(R), unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri(R) enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing - interactive marketing communications that can be addressed to a specific individual - through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice guides marketers toward efficient, effective application of highly-targeted marketing communications over today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information visit http://www.knotice.com
About Texas Roadhouse
Texas Roadhouse is a casual dining concept that first opened in 1993 and today operates over 325 restaurants system-wide in 46 states. For more information, please visit the Company's Web site at www.texasroadhouse.com.
SOURCE Knotice, Ltd.
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