BOSTON, April 24 /PRNewswire/ -- TFA/Leo Burnett Technology Group, Boston,
the high-technology division of Leo Burnett USA (part of the recently formed
B|Com3 Group, Inc.) and one of the largest technology branding agencies
serving New England, announces Reliacast, Inc. as the newest member of its
growing client roster. The assignment entails a positioning and branding
campaign, strategic counsel, and on- and off-line brand advertising including
collateral and Web site design.
"Reliacast is a proven multicast pioneer in live streaming media, and we
are thrilled to position and communicate what the brand can bring to current
and potential clients," said Jeff Winsper, president, TFA/Leo Burnett
Technology Group, Boston. "We realize the importance of breaking through the
e-commerce and high-technology advertising clutter with a smart, creative
message. Our expertise combined with Reliacast's market leadership will add
up to a successful partnership."
Reliacast widens the pipeline of Internet possibilities through delivery
of live content to enterprises and Internet end users.
"In our search for an agency to help establish our branding and
positioning, TFA/Leo Burnett Technology Group stood out as a leader and expert
in the technology arena," said Tom Klaff, CEO, Reliacast. "We look forward to
working with TFA/Leo Burnett in establishing a powerful campaign that will
strengthen our market position."
About Reliacast, Inc.
Reliacast, Inc., based in Herndon, Va., is an Internet infrastructure
software company enabling intelligent bandwidth for next-generation networks.
The company's IP-based content management system provides a scalable,
mission-critical platform for global network carriers to deliver value-added
services such as streaming media, live and interactive events, corporate
communication, auctioning, online trading, and distance learning. The
architecture of the company's technology provides a platform-independent IP
multicasting management solution deployed across leading networks, service
providers and content companies. Reliacast empowers networks to scale to
large audiences, provision capacity, manage data distribution and measure and
report for billing purposes while delivering a reliable, high-quality event to
the corporate and consumer desktop. Visit Reliacast at
About TFA/Leo Burnett Technology Group
TFA/Leo Burnett Technology Group, Boston is a regional office of TFA/Leo
Burnett Technology Group, a brand communications agency specializing in
communications lifecycle activities for business-to-business technology
brands. The company leverages proprietary knowledge of the business
marketplace, along with specialized tools and techniques, to create brand
believers from all possible brand contacts. A wholly owned subsidiary of Leo
Burnett USA, TFA/Leo Burnett Technology Group effectively combines the nimble
essence and practices of a mid-sized agency with the multinational resources
and outreach of its giant parent. It has offices in Chicago, Boston, San
Francisco and Austin.
In April 1999, Marketing Computers ranked the agency as the fourth largest
high-technology business-to-business marketing communications agency in the
U.S., with 1999 capitalized billings of more than $182 million. TFA/Leo
Burnett Technology Group's clients include Motorola, CMGI, eCredit.com,
Allaire, DigitalWork and Checkpoint. For more information on Leo Burnett
Technology Group, please visit their Web site at www.tfaleoburnett.com .
CONTACT: Jessica Olive of Corporate Technology Communications,
312-832-9300, ext. 249, or firstname.lastname@example.org, or Jeff Winsper, President,
TFA-Leo Burnett Technology Group, Boston, 617-437-1400, ext. 108, or
SOURCE Leo Burnett