TFA/Leo Burnett Technology Group, Boston to Build Reliacast's First Branding Campaign
BOSTON, April 24 /PRNewswire/ -- TFA/Leo Burnett Technology Group, Boston, the high-technology division of Leo Burnett USA (part of the recently formed B|Com3 Group, Inc.) and one of the largest technology branding agencies serving New England, announces Reliacast, Inc. as the newest member of its growing client roster. The assignment entails a positioning and branding campaign, strategic counsel, and on- and off-line brand advertising including collateral and Web site design. "Reliacast is a proven multicast pioneer in live streaming media, and we are thrilled to position and communicate what the brand can bring to current and potential clients," said Jeff Winsper, president, TFA/Leo Burnett Technology Group, Boston. "We realize the importance of breaking through the e-commerce and high-technology advertising clutter with a smart, creative message. Our expertise combined with Reliacast's market leadership will add up to a successful partnership." Reliacast widens the pipeline of Internet possibilities through delivery of live content to enterprises and Internet end users. "In our search for an agency to help establish our branding and positioning, TFA/Leo Burnett Technology Group stood out as a leader and expert in the technology arena," said Tom Klaff, CEO, Reliacast. "We look forward to working with TFA/Leo Burnett in establishing a powerful campaign that will strengthen our market position." About Reliacast, Inc. Reliacast, Inc., based in Herndon, Va., is an Internet infrastructure software company enabling intelligent bandwidth for next-generation networks. The company's IP-based content management system provides a scalable, mission-critical platform for global network carriers to deliver value-added services such as streaming media, live and interactive events, corporate communication, auctioning, online trading, and distance learning. The architecture of the company's technology provides a platform-independent IP multicasting management solution deployed across leading networks, service providers and content companies. Reliacast empowers networks to scale to large audiences, provision capacity, manage data distribution and measure and report for billing purposes while delivering a reliable, high-quality event to the corporate and consumer desktop. Visit Reliacast at http://www.reliacast.com . About TFA/Leo Burnett Technology Group TFA/Leo Burnett Technology Group, Boston is a regional office of TFA/Leo Burnett Technology Group, a brand communications agency specializing in communications lifecycle activities for business-to-business technology brands. The company leverages proprietary knowledge of the business marketplace, along with specialized tools and techniques, to create brand believers from all possible brand contacts. A wholly owned subsidiary of Leo Burnett USA, TFA/Leo Burnett Technology Group effectively combines the nimble essence and practices of a mid-sized agency with the multinational resources and outreach of its giant parent. It has offices in Chicago, Boston, San Francisco and Austin. In April 1999, Marketing Computers ranked the agency as the fourth largest high-technology business-to-business marketing communications agency in the U.S., with 1999 capitalized billings of more than $182 million. TFA/Leo Burnett Technology Group's clients include Motorola, CMGI, eCredit.com, Allaire, DigitalWork and Checkpoint. For more information on Leo Burnett Technology Group, please visit their Web site at www.tfaleoburnett.com . CONTACT: Jessica Olive of Corporate Technology Communications, 312-832-9300, ext. 249, or firstname.lastname@example.org, or Jeff Winsper, President, TFA-Leo Burnett Technology Group, Boston, 617-437-1400, ext. 108, or email@example.com .
SOURCE Leo Burnett
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