TFA/Leo Burnett Technology Group, Boston to Build Reliacast's First Branding Campaign

    BOSTON, April 24 /PRNewswire/ -- TFA/Leo Burnett Technology Group, Boston,
 the high-technology division of Leo Burnett USA (part of the recently formed
 B|Com3 Group, Inc.) and one of the largest technology branding agencies
 serving New England, announces Reliacast, Inc. as the newest member of its
 growing client roster.  The assignment entails a positioning and branding
 campaign, strategic counsel, and on- and off-line brand advertising including
 collateral and Web site design.
     "Reliacast is a proven multicast pioneer in live streaming media, and we
 are thrilled to position and communicate what the brand can bring to current
 and potential clients," said Jeff Winsper, president, TFA/Leo Burnett
 Technology Group, Boston.  "We realize the importance of breaking through the
 e-commerce and high-technology advertising clutter with a smart, creative
 message.  Our expertise combined with Reliacast's market leadership will add
 up to a successful partnership."
     Reliacast widens the pipeline of Internet possibilities through delivery
 of live content to enterprises and Internet end users.
     "In our search for an agency to help establish our branding and
 positioning, TFA/Leo Burnett Technology Group stood out as a leader and expert
 in the technology arena," said Tom Klaff, CEO, Reliacast.  "We look forward to
 working with TFA/Leo Burnett in establishing a powerful campaign that will
 strengthen our market position."
 
     About Reliacast, Inc.
     Reliacast, Inc., based in Herndon, Va., is an Internet infrastructure
 software company enabling intelligent bandwidth for next-generation networks.
 The company's IP-based content management system provides a scalable,
 mission-critical platform for global network carriers to deliver value-added
 services such as streaming media, live and interactive events, corporate
 communication, auctioning, online trading, and distance learning.  The
 architecture of the company's technology provides a platform-independent IP
 multicasting management solution deployed across leading networks, service
 providers and content companies.  Reliacast empowers networks to scale to
 large audiences, provision capacity, manage data distribution and measure and
 report for billing purposes while delivering a reliable, high-quality event to
 the corporate and consumer desktop.  Visit Reliacast at
 http://www.reliacast.com .
 
     About TFA/Leo Burnett Technology Group
     TFA/Leo Burnett Technology Group, Boston is a regional office of TFA/Leo
 Burnett Technology Group, a brand communications agency specializing in
 communications lifecycle activities for business-to-business technology
 brands.  The company leverages proprietary knowledge of the business
 marketplace, along with specialized tools and techniques, to create brand
 believers from all possible brand contacts.  A wholly owned subsidiary of Leo
 Burnett USA, TFA/Leo Burnett Technology Group effectively combines the nimble
 essence and practices of a mid-sized agency with the multinational resources
 and outreach of its giant parent.  It has offices in Chicago, Boston, San
 Francisco and Austin.
     In April 1999, Marketing Computers ranked the agency as the fourth largest
 high-technology business-to-business marketing communications agency in the
 U.S., with 1999 capitalized billings of more than $182 million.  TFA/Leo
 Burnett Technology Group's clients include Motorola, CMGI, eCredit.com,
 Allaire, DigitalWork and Checkpoint.  For more information on Leo Burnett
 Technology Group, please visit their Web site at www.tfaleoburnett.com .
 
     CONTACT:  Jessica Olive of Corporate Technology Communications,
 312-832-9300, ext. 249, or jolive@ctcomm.com, or Jeff Winsper, President,
 TFA-Leo Burnett Technology Group, Boston, 617-437-1400, ext. 108, or
 jwinsper@tfaleoburnett.com .
 
 

SOURCE Leo Burnett

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