The #1 Seller of Flat Panel HDTVs in the U.S. Is Now an American Company!

Aug 22, 2007, 01:00 ET from VIZIO, Inc.

    IRVINE, Calif., Aug. 22 /PRNewswire/ -- VIZIO, once known as the
 fastest growing brand of HDTVs, was named by DisplaySearch as the #1
 selling brand of flat panel (LCD and Plasma) HDTVs in the U.S. With a
 business model focused on providing high-performance and high-value HDTVs,
 VIZIO, in just 4 years, has gone from virtual obscurity to #1 in North
 American flat panel HDTV sales. For the first time in more than a decade an
 American brand led major categories in U.S. TV sales.
     (Logo: )
     According to DisplaySearch Founder and President Ross Young, "VIZIO's
 rise from the #15 flat panel TV brand in Q2'05 to #1 in Q2'07 is quite
 remarkable given the intense competition in this market and can be
 attributed to its unique channel strategy. Its warehouse club channel focus
 and lack of channel conflicts enabled the company to get to disruptive
 price points which helped fuel the rapid rise of the warehouse club channel
 in the US TV market and caused its shipments to surge. In addition, VIZIO's
 successful expansion outside of the club channel to Circuit City, Sears and
 Wal-Mart while maintaining its attractive price points further boosted its
 growth and enabled the company to earn the #1 ranking in the North American
 flat panel TV market."
     Table 1                     Q1'07 - Q2'07 North American LCD
                                   TV Unit Rankings and Growth
                            Q1'07              Q2'07           Y/Y Growth
     Vizio                   9.1 %             12.1 %             433 %
     Samsung                13.7 %             10.7 %              90 %
     Sharp                  12.1 %              9.1 %              53 %
     Funai (Sylvania)        6.6 %              7.8 %              32 %
     Polaroid                4.0 %              7.5 %             118 %
     Other                  54.6 %             52.8 %              70 %
     Total                 100.0 %            100.0 %              85 %
     Source: DisplaySearch
     Table 2                  Q1'07 - Q2'07 North American Flat Panel
                                    TV Unit Rankings and Growth
                            Q1'07               Q2'07          Y/Y Growth
     Vizio                   8.8 %             11.9 %             340 %
     Samsung                14.4 %             11.3 %              67 %
     Sharp                   9.9 %              7.9 %              53 %
     Philips                 8.0 %              7.2 %             -19 %
     Funai (Sylvania)        5.4 %              6.8 %              16 %
     Other                  53.4 %             54.8 %              75 %
     Total                 100.0 %            100.0 %              65 %
     Source: DisplaySearch
     "It is all about making great products more affordable. Dell proved it
 was possible with their PC's, Southwest Airlines proved it on travel, we've
 proven it on flat panel HDTV's," offered William Wang CEO of VIZIO. "I am
 glad to hear that with DisplaySearch's numbers, we've officially earned the
 #1 spot for our vision and efforts, and I promise we'll make VIZIO even
 better!" stated Wang.
     According to Quixel Research's 2nd quarter 2007 "Best Sellers" report,
 "VIZIO's success in the Flat TV category continues to grow each quarter.
 The company had the top selling LCD TV's from 20" all the way to 47" so
 they literally blanketed the USA market with their top sellers in the
 second quarter of 2007. For the second consecutive quarter, VIZIO is
 leading in the 32" screen-size segment, the largest LCD TV segment and the
 primary battleground amongst brands," stated Tamaryn Pratt of Quixel
     VIZIO's success has also led to another first in the TV business
 according to iSuppli principal analyst Riddhi Patel who reported, "VIZIO
 has strengthened its position in the US LCD TV market because of its
 attractive pricing, improved brand recognition and increased channel
 visibility. Having added Wal-Mart and Sears in the second quarter of 2007,
 VIZIO has emerged as the first value brand to surpass shipments of premium
 brands including Samsung, Sony, Sharp and LG Electronics."
     To that end, the timing for the announcement of the lineup growing to
 four 1080p LCD models at breakthrough prices couldn't have been better. To
 continue VIZIO's phenomenal success, three Full (1080p) HD models, the
 GV42LF, GV47LF and GV52LF, are now part of VIZIO's Gallevia brand TV's.
 VIZIO's two 42" models (GV42LF and VU42LF) are virtually the same, however
 the GV42LF offers removable base and speakers. The VU42LF is the most
 affordable Full (1080p) LCD HDTV ever released by VIZIO and sports a bold,
 new bezel frame design that wraps around the screen.
     All the new VIZIO 1080p models are now shipping with the following MSRP's:
     VU42LF (42-inch) - $1199.99
     GV42LF (42-inch) - $1399.99
     GV47LF (47-inch) - $1699.99
     GV52LF (52-inch) - $2299.99
     About VIZIO
     VIZIO, Inc. "Where Vision Meets Value," headquartered in Irvine,
 California, is the U.S.'s top flat panel television brand. Their VIZIO
 brand has been seen and heard on TV and radio, including NBC's Today Show,
 ABC's Good Morning America and Live with Regis and Kelly, won numerous
 awards from leading publications including Good Housekeeping's Best
 Big-Screens, CNET's Top 10 Holiday Gifts, PC World's Best Buy, Sound &
 Vision's Editors Choice, Home Theater Magazine's Rave Award, PC Magazine's
 Editors Choice,'s #1 Product We Love the Best and The Perfect
 Vision's Products of the Year. VIZIO is bringing vision to the consumer
 electronics market through practical innovation. VIZIO products offer
 customers advanced technologies at the most affordable value. Products
 include the VIZIO, Maximvs and Gallevia lines of Plasma and LCD HDTVs. Many
 of these products can be found at BJ's Wholesale, Circuit City, Costco
 Wholesale, Sam's Club, Sears, Wal-Mart, and other retailers nationwide
 along with authorized online partners. For more information, please call
 888-VIZIOCE or visit on the web at
     The V, VIZIO, Gallevia, Maximvs, Where Vision Meets Value names, phase
 and symbols are trademarks or registered trademarks of VIZIO, Inc. All
 other trademarks may be the property of their respective holders.