NEW YORK, May 9 /PRNewswire-USNewswire/ -- The One Show announced the
winners of the Gold, Silver and Bronze Pencils at Jazz at Lincoln Center in
the Time Warner Center earlier this evening. Host Kenny Mayne, a veteran
sportscaster on ESPN's SportsCenter, regaled the crowd with his witty
commentary as he gave the night's play by play. Winning an award at the One
Show, produced by the non-profit organization The One Club, is the
advertising industry's equivalent to winning an Oscar. The 32nd Annual One
Show was celebrated in front of more than 600 industry professionals.
Top honors for "Best in Show" went to Fallon London agency for its
campaign "Tate Tracks" for client Tate Modern. The concept was to invite
musicians that appealed to the 16-24 year-old demographic, such as Chemical
Brothers and Grahm Coxon from Blur, to walk the gallery and find a piece of
work that inspired them. Each musician wrote a track of music that was
released exclusively inside the museum via listening kiosks in front of the
art work, offering visitors the unique opportunity to experience the music
in the same place that it originated.
"This campaign is the ultimate innovation in audience interaction,"
said Mary Warlick, CEO of The One Club. "The concept of utilizing
contemporary musicians to enhance the exhibited artwork-engaging the
audiences' visual and audio senses-is an ingenious approach to attracting
this ever elusive age group."
The 2007 Client of the Year is Masterfoods, representing their creative
emergence as a packaged goods company. Masterfoods established its brand
with some of the most effective creative advertisements, including the
exemplary creative work for Skittles, Combos, Snickers and Whiskas.
The top Pencil winners at this year's One Show (in a breakdown by
TBWA: Total 18 (9 Gold, 4 Silver, 5 Bronze)
Berlin (1 Silver, 1 Bronze); New York (9 Gold, 2 Silver, 2 Bronze);
Auckland (1 Silver, 2 Bronze)
Ogilvy & Mather Worldwide: 9 Total (5 Gold, 2 Silver, 2 Bronze)
Toronto (1 Gold); Singapore (3 Gold, 1 Silver); Cape Town (1 Silver);
New York (1 Gold); Mexico (1 Bronze); Chicago (1 Bronze)
Saatchi & Saatchi: 9 Total (2 Gold, 5 Silver, 2 Bronze) New York (1
Gold, 2 Silver, 1 Bronze); Singapore (1 Gold, 3 Silver, 1 Bronze); Auckland
Also announced tonight was the winner of the People's Choice award.
Visit OneShow.TV to view the winner of the first-ever online voting
campaign in which the public was invited to cast a vote for their favorite
television advertising of the year.
A complete list of 2007 One Show Gold, Silver and Bronze Pencil winners
and finalists entries (including agency and award title) can be found as of
10:00 PM, on Wednesday, May 9th at http://www.oneclub.org.
SOURCE The One Club