The 2007 One Show Awards the Best Ads From Around the World

London's Tate Modern Museum Named 'Best in Show'

Masterfoods Named 'Client of the Year'

The One Club Awards Advertising's Best in Print, Television, Radio & Design


May 09, 2007, 01:00 ET from The One Club

    NEW YORK, May 9 /PRNewswire-USNewswire/ -- The One Show announced the
 winners of the Gold, Silver and Bronze Pencils at Jazz at Lincoln Center in
 the Time Warner Center earlier this evening. Host Kenny Mayne, a veteran
 sportscaster on ESPN's SportsCenter, regaled the crowd with his witty
 commentary as he gave the night's play by play. Winning an award at the One
 Show, produced by the non-profit organization The One Club, is the
 advertising industry's equivalent to winning an Oscar. The 32nd Annual One
 Show was celebrated in front of more than 600 industry professionals.
     Top honors for "Best in Show" went to Fallon London agency for its
 campaign "Tate Tracks" for client Tate Modern. The concept was to invite
 musicians that appealed to the 16-24 year-old demographic, such as Chemical
 Brothers and Grahm Coxon from Blur, to walk the gallery and find a piece of
 work that inspired them. Each musician wrote a track of music that was
 released exclusively inside the museum via listening kiosks in front of the
 art work, offering visitors the unique opportunity to experience the music
 in the same place that it originated.
     "This campaign is the ultimate innovation in audience interaction,"
 said Mary Warlick, CEO of The One Club. "The concept of utilizing
 contemporary musicians to enhance the exhibited artwork-engaging the
 audiences' visual and audio senses-is an ingenious approach to attracting
 this ever elusive age group."
     The 2007 Client of the Year is Masterfoods, representing their creative
 emergence as a packaged goods company. Masterfoods established its brand
 with some of the most effective creative advertisements, including the
 exemplary creative work for Skittles, Combos, Snickers and Whiskas.
     The top Pencil winners at this year's One Show (in a breakdown by
 office) include:
     TBWA: Total 18 (9 Gold, 4 Silver, 5 Bronze)
     Berlin (1 Silver, 1 Bronze); New York (9 Gold, 2 Silver, 2 Bronze);
 Auckland (1 Silver, 2 Bronze)
     Ogilvy & Mather Worldwide: 9 Total (5 Gold, 2 Silver, 2 Bronze)
     Toronto (1 Gold); Singapore (3 Gold, 1 Silver); Cape Town (1 Silver);
 New York (1 Gold); Mexico (1 Bronze); Chicago (1 Bronze)
     Saatchi & Saatchi: 9 Total (2 Gold, 5 Silver, 2 Bronze) New York (1
 Gold, 2 Silver, 1 Bronze); Singapore (1 Gold, 3 Silver, 1 Bronze); Auckland
 (1 Bronze)
     Also announced tonight was the winner of the People's Choice award.
 Visit OneShow.TV to view the winner of the first-ever online voting
 campaign in which the public was invited to cast a vote for their favorite
 television advertising of the year.
     A complete list of 2007 One Show Gold, Silver and Bronze Pencil winners
 and finalists entries (including agency and award title) can be found as of
 10:00 PM, on Wednesday, May 9th at

SOURCE The One Club