LAS VEGAS, June 9 /PRNewswire/ -- Licensing International Expo, the world's leading marketplace for buying and selling intellectual property rights opened June 8th at the Mandalay Bay Convention Center in Las Vegas, NV previewing the newest licensing and merchandising programs that will generate excitement and influence buying behavior among consumers.

Licensing International Expo is celebrating 30 years of bringing together top-level consumer products, licensing, retail and manufacturing executives to discover new brands and revenue generating opportunities. Licensing International Expo's Las Vegas venue provides a vast show floor with 400 exhibitors over 400,000 square feet and an all-inclusive, campus-like atmosphere for the three-day event.

For the first time in the expo's history the sizzle and electricity of the event will be delivered to a global audience via the live stream center. They showcase live interviews from the showroom floor as well as sizzling footage from around the event.  On June 9th, 2010 between 10:45am and 1:45pm PDT you can go to www.ustream.tv/licensingexpo to experience the live online event.

"The Live Stream and the Multimedia platform take expo energy exhibitor messages beyond the show room floor and to a much broader audience," says Laszlo Gaspar, Director of Media, Evolution Los Angeles.  Dynamic video, photos and press material are made available online via Evolution L.A.'s proprietary multimedia news site, at www.mnrwire.com/licensingexpo.

About Licensing International Expo

Licensing International Expo is the most established licensing event in the world. The show's appeal brings together top-level retail and manufacturing executives from more than 82 countries who look to Licensing International Expo to discover new brands and revenue generating opportunities. This year's show will take place June 8-10 at the Mandalay Bay Convention Center in Las Vegas. For more information please visit www.licensingexpo.com.

About LIMA

Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA's main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, and offices in New York, London, Munich, Tokyo, Shanghai and Hong Kong, members enjoy access to a wide variety of activities, information and benefits. LIMA is a proud sponsor of Licensing International Expo.  For more information please visit www.licensing.org.

Downloadable video, interviews and stills available at www.mnrwire.com/licensingexpo.

SOURCE Licensing International Expo

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RELATED LINKS
http://www.licensingexpo.com
http://www.licensing.org