NEW YORK, Nov. 11, 2013 /PRNewswire/ -- The ADVERTISING Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising community across crafts, will honor Steve Pacheco, Managing Director of Advertising for FedEx, as the 2013 Advertising Person of the Year at a roast and toast cocktail event on November 13, 2013. Sponsored by Yahoo, the event will take place from 6:00 to 8:00 p.m. at The Dream Hotel located in downtown New York.
Pacheco, an influential leader in the industry who has produced more than a dozen Super Bowl spots while at FedEx, will be recognized for his contributions to advertising through his ability to create powerful brand relationships that drive business results. Pacheco directs all corporate-wide media advertising and sponsorships for this Fortune 100 company, including a campaign centered around "FedEx. Solutions That Matter" that inspired people to look to FedEx for solutions that help them everyday. This platform shows customers what FedEx can do to help make their lives easier, beyond shipping packages.
Past Advertising Person of the Year recipient Esther Lee, SVP, Brand Marketing, Advertising & Sponsorships, AT&T, will present the award to Pacheco. Emcee Allison Fishman Task, Host of Yahoo's Blue Ribbon Hunter, will be accompanied by roasters and toasters Michael Duda, Co-founder, Consigliere; David Lubars, Chairman and Chief Creative Officer, BBDO North America; John Osborn President & CEO, BBDO New York; and Laurie Tucker, SVP, Corporate Marketing, FedEx. The AD Club will present a scholarship to a deserving advertising, marketing, or communications student under Pacheco's name, with partial proceeds from this event earmarked for the scholarship.
"We are pleased to recognize Steve's work and industry leadership with the 2013 Advertising Person of the Year award. His passion for marketing and keen eye for carefully crafted relationships set a standard for excellence in our industry. Steve understands the power of marketing to enrich people's lives and consistently develops highly effective campaigns to do just that," said Gina Grillo, President and CEO, The ADVERTISING Club of New York.
In addition to his advertising career, Pacheco has given his time and talents to numerous community-based efforts, including: Chairman of the 2013 Memphis in May International Festival; the Memphis in May International Festival Board of Directors; Marketing Chair for the Memphis Arts Council & National Blues Foundation; and Advisor to the Metropolitan Interfaith Association, National Civil Rights Museum, Habitat for Humanity, and The Memphis Food Bank.
Each year, The AD Club of New York recognizes those who have made outstanding contributions to the advertising industry with the Advertising Person of the Year Award and celebrates the recipient at a reception. Established in 1959 by The American Advertising Federation, recipients are those active in furthering industry standards, creative excellence and responsibility in areas of social concern.
To purchase tickets, please visit http://www.theadvertisingclub.org/content/advertising-person-year or contact Sydney Diana of The AD Club at firstname.lastname@example.org.
About The ADVERTISING Club of New York
The ADVERTISING Club is the premier organization for all advertising and marketing professionals in New York. Founded in 1896, the AD Club offers its members a forum to exchange ideas, make connections and honor excellence. The Club's Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of the International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising. www.theadvertisingclub.org.
SOURCE The ADVERTISING Club of New York