NEW YORK, April 14 /PRNewswire/ -- Operation Smile, the not-for-profit
medical services organization that provides life-altering reconstructive
facial surgery for children worldwide, teams up with Ivy Supersonic, celebrity
designer (that's an original Ivy Supersonic creation on Omarosa's head in the
final episode), on NBC's hit reality show, "The Apprentice," during the
two-hour finale airing Thursday, April 15th from 9pm-11pm ET/PT. One of the
show's final tasks has finalist Kwame Jackson producing a charity concert with
megastar Jessica Simpson, Operation Smile's International Youth Ambassador,
and Ivy Supersonic. All proceeds from the concert will benefit Operation
Donald Trump, Jr. serves on the New York Executive Committee of this
22-year-old organization that has treated tens of thousands of children and
young adults suffering from conditions including cleft lips, cleft palates,
burns and tumors.
"Seeing what a group of volunteers can do to change the lives of children
worldwide was amazing. I'm happy to have personally contributed to the
organization during my time on 'The Apprentice,' and I look forward to
supporting Operation Smile in the future," said Kwame Jackson.
Kevin Lofton, former MTV animation director, designed the cartoon,
featuring an animated Ivy Supersonic, to raise awareness of the needs of
indigent children with life-altering facial deformities. Sponsored by
Wachovia Securities, the cartoon is accompanied by a custom Operation Smile
song donated by Motema Music. Children love cartoons! Through the message of
this media children will be encouraged to help those less fortunate, develop
altruistic attitudes, and build compassion.
The cartoon features Ivy Supersonic talking to the viewer about Operation
Smile's mission in front of a backdrop of before and after pictures of
children helped through Operation Smile's worldwide efforts. It will be mass
emailed and may also appear on television to increase awareness and drive
viewers back to the Operation Smile website to donate.
"Cartoons are here to make people smile, and that's why Operation Smile is
so important to me. Operation Smile gives children all over the world a
chance to smile." - Ivy Supersonic Cartoon.
Tom Wilson, of the legendary cartoon character Ziggy, explains why the Ivy
Supersonic cartoon is a perfect fit for Operation Smile: "The thing that sets
Ivy Supersonic apart from other icons is that her goals for herself include
acting as a positive role model for others. She is a natural catalyst for
change, creativity, and learning."
Dr. Bill Magee, Co-founder and CEO for Operation Smile, stated, "Here at
Operation Smile we recognize the importance of involving young adults in our
missions worldwide. We include high school students in each international
mission and have nationwide student programs concentrating on outreach,
leadership, and fundraising. 'Children helping children' insures a bright
future for the world. We hope that through this exposure, these children will
develop into altruistic leaders."
Each year Operation Smile's teams of highly specialized medical volunteers
perform surgeries and provide related healthcare on international missions to
more than 20 countries.
About Operation Smile
Throughout the world, Operation Smile volunteers repair childhood facial
deformities while building public and private partnerships that advocate for
sustainable healthcare systems for children and families. Together, we create
smiles, change lives and heal humanity. Operation Smile was founded in 1982
by William P. Magee, Jr., D.D.S., M.D., and Kathleen S. Magee, M.S.W., B.S.N.,
is headquartered in Norfolk, Va., and is included in the 2003 Forbes 200 list
of charities. For more information, go to www.operationsmile.org .
SOURCE Operation Smile