The Austrian Defense Industry - Market Opportunities and Entry Strategies Analyses and Forecasts to 2015
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Synopsis
• Top level overview of the Austrian defense industry
• A breakdown of the Austrian defense industry by spend pattern valued from 2006 through 2010 and forecasted from 2011 through 2015
• A breakdown of the markets by segment valued from 2006 through 2010 and forecasted from 2011 through 2015
•Details of top companies active across the Austrian defense industry
•Emerging trends and opportunities in the Austrian defense industry in the last 12 months
Summary
This report offers insights into the market opportunities and entry strategies adopted by foreign OEMs
(original equipment manufacturers) to gain a market share in the Austrian defense industry. In
particular, it offers in-depth analysis of the following:
• Market opportunity and attractiveness: detailed analysis of the current industry size and
growth expectations during 2011–2015, including highlights of the key growth stimulators. It also
benchmarks the industry against key global markets and provides detailed understanding of
emerging opportunities in specific areas.
• Procurement dynamics: trend analysis of imports and exports, together with its implications and impact on the Austrian defense industry.
• Industry structure: five forces analysis to identify various power centers in the industry and how these are likely to develop in the future.
• Market entry strategy: analysis of possible ways to enter the market, together with detailed descriptions of how existing players have entered the market, including key contracts, alliances, and strategic initiatives.
• Competitive landscape and strategic insights: analysis of competitive landscape of the defense industry in Austria. It provides an overview of key defense companies (both domestic and foreign), together with insights such as key alliances, strategic initiatives, and a brief financial analysis.
• Business environment and country risk: a range of drivers at country level, assessing business environment and country risk. It covers historical and forecast values for a range of indicators, evaluating business confidence, economic performance, infrastructure quality and
availability, labor force, demographics, and political and social risk.
Scope
Analysis of Defense industry market size from 2006 through 2010 and forecasts till 2015
Analysis of defense budget allocation
Benchmarking with key global markets
Market opportunities
Defense procurement dynamics
Industry dynamics
Market entry strategy
Competitive landscape and strategic insights
Business environment and country risk
Reasons To Buy
• Gain insight into the Austrian defense industry with current, historic and forecast market values
• Get insight on market opportunity and attractiveness
• Get insight on industry procurement dynamics
• Gain insight on industry structure
• Gain insight into the regulations governing the Austrian defense industry and the potential market entry strategies with an expert analysis of the competitive structure
• Identify top companies of the Austrian defense industry along with profiles of all those companies
Key Highlights
Austria's defense expenditure, estimated to be US$2.7 billion in 2011, grew at a CAGR of 6.42% during the review period and is projected to record a CARC of -5.32% during the forecast period to reduce to an estimated US$2.2 billion in 2015. Over the next five years, the country's military spending is expected to be influenced by factors such as participation in international peacekeeping missions and the procurement of advanced defense systems. On a cumulative basis, the Austrian defense expenditure is expected to be US$11.8 billion during the forecast period. During the review period, the nation allocated an average of 0.8% of its GDP towards defense expenditure. However, this is likely to decline to an average of 0.6% of its GDP during the forecast period in order to reduce the country's overall budget deficit.
Throughout the forecast period the country is expected to allocate 70% of its defense budget towards revenue expenditure, mainly due to high troop numbers. The remaining 30% is likely to be allocated for the procurement and modernization of defense equipment. The country is expected to procure advanced defense equipment such as avionics systems, night vision equipment sensors and ammunition during the forecast period.
Table of Contents
1 Introduction
1.1 About this Report
1.2 Definitions
1.3 Methodology
1.3.1 Secondary research
1.3.2 Primary research
1.3.3 Conventions
1.4 ICD Research Terrorism Index
1.5 About ICD Research
1.6 About Strategic Defence Intelligence (www.strategicdefenceintelligence.com)
2 Executive Summary
3 Market Attractiveness and Emerging Opportunities
3.1 Defense Market Size and Forecast
3.1.1 Austrian defense expenditure to be US$11.8 billion during the forecast period
3.1.2 Spending to be driven by peacekeeping missions and the acquisition of advanced defense systems
3.1.3 Defense expenditure as a percentage of GDP expected to fall during the forecast period
3.2 Analysis of Defense Budget Allocation
3.2.1 Capital expenditure's share of the overall defense budget is expected to rise during the forecast period
3.2.2 The country's capital expenditure expected to be US$3.5 billion during the forecast period
3.2.3 Austrian revenue expenditure expected to record a CARC of -5.49% during the forecast period
3.2.4 Per-capita defense spending likely to fall during the forecast period
3.3 Homeland Security Market Size and Forecast
3.3.1 The country is expected to invest US$14.6 billion on homeland security during 2011-15
3.3.2 Homeland security expenditure to be driven by efforts to counter organized crime
3.3.3 Austria faces a low level of threat from foreign terrorist organizations
3.4 Benchmarking with Key Global Markets
3.4.1 Austrian defense expenditure is expected to remain modest during the forecast period
3.4.2 Austria's defense expenditure is expected to remain low compared to other leading spenders
3.4.3 Defense budget as a percentage of GDP expected to remain low on a global scale
3.4.4 Austria has a moderate per-capita defense expenditure
3.4.5 Austria faces negligible threat from foreign terrorist organizations
3.5 Market Opportunities: Key Trends and Growth Stimulators
3.5.1 Modernization of helicopters will drive the demand for aircraft subcomponents
3.5.2 Unmanned weapon stations will provide attractive market opportunities
4 Defense Procurement Market Dynamics
4.1.1 Lack of domestic defense capabilities drives imports
4.1.2 Defense imports will not increase significantly during the forecast period
4.1.3 Austrian defense imports are dominated by Germany
4.1.4 Aircraft accounted for a majority of defense imports during 2009
4.2 Export Market Dynamics
4.2.1 Austrian defense exports registered a decline in 2008
4.2.2 The country has a diverse consumer base
4.2.3 Armored vehicles accounted for the majority of the country's defense exports in 2009
5 Industry Dynamics
5.1 Five Forces Analysis
5.1.1 Bargaining Power of Supplier: low to medium
5.1.2 Bargaining Power of Buyer: high
5.1.3 Barrier to Entry: low to high
5.1.4 Intensity of Rivalry: low to high
5.1.5 Threat of Substitution: low to high
6 Market Entry Strategy
6.1 Market Regulation
6.1.1 Offset policy requires suppliers to invest 100% of the contract value into the Austrian economy
6.1.2 Austrian defense industry open to foreign direct investment
6.2 Market Entry Route
6.2.1 Foreign defense OEMs enter the market through acquisitions or alliances
6.2.2 Europe Defense Agency (EDA) promotes defense procurements within EU
6.2.3 Single distributor system advisable in Austria
6.3 Key Challenges
6.3.1 Economic environment challenging for defense spending
6.3.2 Changes in the security environment and economic recession intensifies defense spending cuts
7 Competitive Landscape and Strategic Insights
7.1 Competitive Landscape Overview
7.2 Key Private Sector Operators
7.2.1 AMST: overview
7.2.2 AMST: defense products
7.2.3 AMST: recent announcements and strategic initiatives
7.2.4 AMST: alliances
7.2.5 AMST: recent contract awards
7.2.6 AMST: financial analysis
7.2.7 Air Ambulance Technology: overview
7.2.8 Air Ambulance Technology: products
7.2.9 Air Ambulance Technology: recent announcements and strategic initiatives
7.2.10 Air Ambulance Technology: alliances
7.2.11 Air Ambulance Technology: recent contract wins
7.2.12 Air Ambulance Technology: financial analysis
7.2.13 AMES: overview
7.2.14 AMES: products
7.2.15 AMES: recent announcements and strategic initiatives
7.2.16 AMES: alliances
7.2.17 AMES: recent contract awards
7.2.18 AMES: financial analysis
7.2.19 Hirtenberger: overview
7.2.20 Hirtenberger: products and services
7.2.21 Hirtenberger: recent announcements and strategic initiatives
7.2.22 Hirtenberger: alliances
7.2.23 Hirtenberger: recent contract wins
7.2.24 Hirtenberger: financial analysis
7.2.25 General Dynamics European Land Systems: overview
7.2.26 General Dynamics European Land Systems: defense products
7.2.27 General Dynamics European Land Systems: recent announcements and strategic initiatives
7.2.28 General Dynamics European Land Systems: alliances
7.2.29 General Dynamics European Land Systems: recent contract wins
7.2.30 General Dynamics European Land Systems: financial analysis
7.2.31 Steyr Mannlicher: overview
7.2.32 Steyr Mannlicher: defense products
7.2.33 Steyr Mannlicher: recent announcements and strategic initiatives
7.2.34 Steyr Mannlicher: alliances
7.2.35 Steyr Mannlicher: recent contract wins
7.2.36 Steyr Mannlicher: financial analysis
7.2.37 Frequentis: overview
7.2.38 Frequentis: products and services
7.2.39 Frequentis: recent announcements and strategic initiatives
7.2.40 Frequentis: alliances
7.2.41 Frequentis: recent contract wins
7.2.42 Frequentis: financial analysis
7.2.43 Rheinmetall Waffe Munition Arges GmbH: overview
7.2.44 Rheinmetall Waffe Munition Arges GmbH: defense products
7.2.45 Rheinmetall Waffe Munition Arges GmbH: recent announcements and strategic initiatives
7.2.46 Rheinmetall Waffe Munition Arges GmbH: alliances
7.2.47 Rheinmetall Waffe Munition Arges GmbH: recent contract awards
7.2.48 Rheinmetall Waffe Munition Arges GmbH: financial analysis
7.2.49 Schiebel Elektronische Geraete GmbH (SEG): overview
7.2.50 Schiebel Elektronische Geraete GmbH (SEG): defense products
7.2.51 Schiebel Elektronische Geraete GmbH (SEG): recent announcements and strategic initiatives
7.2.52 Schiebel Elektronische Geraete GmbH (SEG): alliances
7.2.53 Schiebel Elektronische Geraete GmbH (SEG): recent contract wins
7.2.54 Schiebel Elektronische Geraete GmbH (SEG): financial analysis
7.2.55 Diamond Aircraft Industries: overview
7.2.56 Diamond Aircraft Industries: defense products
7.2.57 Diamond Aircraft Industries: recent announcements and strategic initiatives
7.2.58 Diamond Aircraft Industries: alliances
7.2.59 Diamond Aircraft Industries: recent contract wins
7.2.60 Diamond Aircraft Industries: financial analysis
8 Business Environment and Country Risk
8.1 Business Confidence
8.1.1 Economic sentiment indicator
8.1.2 Market capitalization trend - Vienna stock exchange, Austria
8.1.3 FDI inflows by sector
8.2 Economic Performance
8.2.1 GDP at constant prices (US dollars)
8.2.2 GDP per capita at constant prices (US dollars)
8.2.3 GDP at current prices (US dollars)
8.2.4 GDP per capita at current prices (US dollars)
8.2.5 GDP split by key segments
8.2.6 Agriculture net output at current prices (Euro)
8.2.7 Agriculture net output at current prices (US dollars)
8.2.8 Agriculture net output at current prices as percentage of GDP
8.2.9 Manufacturing net output at current prices (Euro)
8.2.10 Manufacturing net output at current prices (US dollars)
8.2.11 Manufacturing net output at current prices as percentage of GDP
8.2.12 Mining, manufacturing and utilities net output at current prices (Euro)
8.2.13 Mining, manufacturing and utilities at current prices (US dollars)
8.2.14 Mining, manufacturing and utilities at current prices, as percentage of GDP
8.2.15 Construction net output at current prices (Euro)
8.2.16 Construction net output at current prices, (US dollars)
8.2.17 Construction net output at current prices as a percentage of GDP
8.2.18 Crude steel production
8.2.19 Crude oil consumption
8.2.20 Inflation rate
8.2.21 Fiscal balance as a percentage of GDP
8.2.22 Current account balance as a percentage of GDP
8.2.23 Exports as a percentage of GDP
8.2.24 Imports as a percentage of GDP
8.2.25 Exports growth
8.2.26 Imports growth
8.2.27 External debt as a percentage of GDP
8.2.28 Annual average exchange rate US$–EUR
8.2.29 End of the period exchange rate US$–EUR
8.3 Infrastructure Quality and Availability
8.3.1 Total airports and sea ports
8.3.2 Railways and roadways
8.3.3 Passenger vehicle production volume
8.3.4 Commercial vehicle production volume
8.3.5 Automotive components exports trend
8.3.6 Automotive components imports trend
8.3.7 Passenger vehicle exports
8.3.8 Commercial vehicle exports
8.3.9 Passenger vehicle Imports
8.3.10 Commercial vehicle Imports
8.3.11 Passenger car penetration
8.3.12 Total installed capacity for electricity generation
8.3.13 Installed capacity for the generation of conventional thermal electricity
8.3.14 Electricity production
8.3.15 Installed capacity for hydro–electricity generation
8.3.16 Installed capacity for renewable electricity generation
8.3.17 Electricity consumption
8.3.18 Electricity exports
8.3.19 Electricity imports
8.3.20 Healthcare expenditure
8.3.21 Healthcare expenditure as percentage of GDP
8.3.22 Healthcare expenditure per capita
8.3.23 Total internet subscribers
8.3.24 Broadband internet subscribers
8.3.25 Personal computer penetration rate
8.3.26 Mobile phone penetration rate
8.3.27 R&D expenditure as a percentage of GDP
8.4 Labor Force
8.4.1 Labor force
8.4.2 Unemployment rate
8.5 Demographics
8.5.1 Annual disposable income
8.5.2 Annual per-capita disposable income
8.5.3 Annual consumer expenditure on food
8.5.4 Annual per-capita consumer expenditure on food
8.5.5 Total population
8.5.6 Urban and rural population
8.5.7 Female percentage of population
8.5.8 Male percentage of population
8.5.9 Mean age of population
8.5.10 Median age of population
8.5.11 Population density
8.5.12 Age distribution of the total population
8.5.13 Age distribution of the male population
8.5.14 Age distribution of the female population
8.5.15 Number of households
8.6 Political and Social Risk
8.6.1 Political stability
8.6.2 Terrorism index
8.6.3 Transparency index
9 Appendix
9.1 Contact Us
9.2 About ICD Research
9.3 Disclaimer
List of Tables
Table 1: ICD Research Intelligence Terrorism Index
Table 2: AMST: Alliances
Table 3: AMST: Recent Contract Awards
Table 4: AMES – Alliances
Table 5: General Dynamics European Land Systems: Alliances
Table 6: General Dynamics European Land Systems: Recent Contract Wins
Table 7: Frequentis: Alliances
Table 8: Frequentis: Recent Contract Awards
Table 9: Rheinmetall Waffe Munition Arges GmbH: Recent Contract Awards
Table 10: Schiebel Elektronische Geraete GmbH: Alliances
Table 11: Schiebel Elektronische Geraete GmbH (SEG): Recent Contract Wins
Table 12: Diamond Aircraft Industries: Alliances
Table 13: Diamond Aircraft Industries: Recent Contract Wins
List of Figures
Figure 1: Austrian Defense Market Size (US$ Billion), 2006–15
Figure 2: Austrian Defense Expenditure as a Percentage of GDP (%), 2006–15
Figure 3: Austrian Defense Budget Allocation for Capital and Revenue Expenditure (%), 2006–15
Figure 4: Austrian Defense Capital Expenditure (US$ Billion), 2006–15
Figure 5: Austrian Defense Revenue Expenditure (US$ Billion), 2006–15
Figure 6: Austrian per-capita Defense Expenditure, 2006–15
Figure 7: Austrian Homeland Security Budget (US$ Billion), 2006–15
Figure 8: ICD Research Terrorism Heat Map, 2010
Figure 9: ICD Research Defense Terrorism Index, 2010
Figure 10: Benchmarking with Key Global Markets: Historical vs. Expected Defense Budget Growth (%), 2006–15
Figure 11: Defense Expenditure of Countries with the Largest Defense Expenditure (US$ Billion), 2010 and 2015
Figure 12: Defense Spending as a Percentage of GDP of Countries with the Largest Defense Expenditure (%), 2010
Figure 13: Per-capita Defense Expenditure of the Largest Military Spenders in the World (US$), 2010
Figure 14: Austrian Defense Imports Trend, 2006–09
Figure 15: Austrian Defense Imports by Country (%), 2006–09
Figure 16: Austrian Defense Imports by Category (%), 2006–09
Figure 17: Austrian Defense Exports (US$ Million), 2006–09
Figure 18: Austrian Defense Exports by Country (%), 2006–09 and 2009
Figure 19: Austrian Defense Exports by Category (%), 2006–09 and 2009
Figure 20: Industry Dynamics Porter's Five Forces Analysis
Figure 21: Hirtenberger: Revenue Trend Analysis (EUR Million), FY2005–09
Figure 22: The London Stock Exchange: Market Capitalization (US$ Billion), 2003–09
Figure 23: Austrian FDI Stock by Sector (US$ Billion) 2003–09
Figure 24: Austrian GDP at Constant Prices (US$ Billion), 2003–15
Figure 25: Austrian GDP Per Capita at Constant Prices (US$), 2003–15
Figure 26: Austrian GDP at Current Prices (US$ Billion), 2003–15
Figure 27: Austrian GDP Per Capita at Current Prices (US$), 2003–15
Figure 28: Austrian GDP Split by Key Segments (%) 2003 and 2009
Figure 29: Austrian Agriculture Net Output at Current Prices (EUR Billion), 2003–15
Figure 30: Austrian Agriculture Net Output at Current Prices (US$ Billion), 2003–15
Figure 31: Austrian Agriculture Net Output at Current Prices as a Percentage of GDP (%), 2003–15
Figure 32: Austrian Manufacturing Net Output at Current Prices (EUR Billion), 2003–15
Figure 33: Austrian Manufacturing Net Output at Current Prices (US$ Billion), 2003–15
Figure 34: Austrian Manufacturing Net Output at Current Prices as a Percentage of GDP (%), 2003–15
Figure 35: Austrian Mining, Manufacturing and Utilities Net Output at Current Prices (Euro Billion), 2003–15
Figure 36: Austrian Mining, Manufacturing and Utilities Net Output at Current Prices (US$ Billion), 2003–15
Figure 37: Austrian Mining, Manufacturing and Utilities Net Output at Current Prices as a Percentage of GDP (%), 2003–15
Figure 38: Austrian Construction Net Output at Current Prices (EUR Billion), 2003–15
Figure 39: Austrian Construction Net Output at Current Prices (US$ Billion), 2003–15
Figure 40: Austrian Construction Output at Current Prices as a Percentage of GDP (%), 2003–15
Figure 41: Austrian Crude Steel Production (Million Metric Tons), 2003–15
Figure 42: Austrian Crude Oil Consumption (Million Tons), 2003–15
Figure 43: Austrian Inflation Rate (%), 2003–15
Figure 44: Austrian Fiscal Balance as a Percentage of GDP(%), 2003–09
Figure 45: Austrian Current Account Balance as a Percentage of GDP (%), 2003–09
Figure 46: Austrian Exports as a Percentage of GDP (%), 2003–15
Figure 47: Austrian Imports as a Percentage of GDP (%), 2003–15
Figure 48: Austrian Exports Growth (%), 2003–15
Figure 49: Austrian Imports Growth(%), 2003–15
Figure 50: Austrian External Debt as a Percentage of GDP (%), 2003–09
Figure 51: Austrian Annual Average Exchange Rate US$–EUR, 2003–09
Figure 52: Austrian End of the Period Exchange Rate US$–EUR, 2003–09
Figure 53: Austrian Airports and Sea Ports (Number of), 2009
Figure 54: Austrian Railways and Roadways (Kilometers), 2009
Figure 55: Austrian Passenger Vehicle Production (Units), 2003–15
Figure 56: Austrian Commercial Vehicle Production (Units), 2003–15
Figure 57: Austrian Automotive Components Exports (US$ Billion), 2003–15
Figure 58: Austrian Automotive Components Imports (US$ Billion), 2003–15
Figure 59: Austrian Passenger Vehicle Exports (Units), 2003–15
Figure 60: Austrian Commercial Vehicle Exports (Units), 2003–15
Figure 61: Austrian Passenger Vehicle Imports (Units), 2003–15
Figure 62: Austrian Commercial Vehicle Imports (Units), 2003–15
Figure 63: Austrian Passenger Car Penetration (per 1000 people), 2003–15
Figure 64: Austrian Total Installed Capacity for Electricity Generation (Million Kilowatts), 2003–15
Figure 65: Austrian Installed Capacity for the Generation of Conventional Thermal Electricity (Million Kilowatts),
Figure 66: Austrian Electricity Production (Billion Kilowatts Hours), 2003–15
Figure 67: Austrian Installed Capacity for the Generation of Hydro–electricity (Million Kilowatts), 2003–15
Figure 68: Austrian Installed Capacity for the Generation of Renewable Electricity (Million Kilowatts), 2003–15
Figure 69: Austrian Electricity Consumption (Billion Kilowatt Hours), 2003–15
Figure 70: Austrian Electricity Exports (Billion Kilowatts Hours), 2003–15
Figure 71: Austrian Electricity Imports (Billon Kilowatts Hours), 2003–15
Figure 72: Austrian Healthcare Expenditure (US$ Billion), 2003–15
Figure 73: Austrian Healthcare Expenditure as a Percentage of GDP (%), 2003–15
Figure 74: Austrian Per-capita Healthcare Expenditure (US$), 2003–15
Figure 75: Austrian Internet Subscriptions (Millions), 2003–15
Figure 76: Austrian Broadband Internet Subscriptions (Millions), 2003–15
Figure 77: Austrian Personal Computer Penetration Rate (per 100 people), 2003–15
Figure 78: Austrian Mobile Phone Penetration (%), 2003–15
Figure 79: Austrian R&D Expenditure as a Percentage of GDP (%), 2003–15
Figure 80: Austrian Size of Labor Force in 15–59 Age Group (Million), 2003–15
Figure 81: Austrian Unemployment Rate (%), 2003–15
Figure 82: Austrian Annual Disposable Income (US$ Billion), 2003–15
Figure 83:Austrian Annual Per-Capita Disposable Income (US$), 2003–15
Figure 84: Austrian Consumer Expenditure on Food (US$ Billion), 2003–15
Figure 85: Austrian Annual Per-Capita Consumer Expenditure on Food (US$), 2003–15
Figure 86: Austrian Total Population (Million), 2003–15
Figure 87: Austrian Urban and Rural Population (%), 2003–15
Figure 88: Austrian Female as Percentage of Population (%), 2003–15
Figure 89: Austrian Male as Percentage of Population (%), 2003–15
Figure 90: Austrian Mean Age of Population (Years), 2003–15
Figure 91: Austrian Median Age of Population (Years), 2003–15
Figure 92: Austrian Population Density (per Square Kilometer), 2003–15
Figure 93:Austrian Population Distribution by Age (%), 2003–15
Figure 94: Austrian Male Population Distribution by Age (%), 2003–15
Figure 95: Austrian Female Population Distribution by Age (%), 2003–15
Figure 96: Austrian Households, Number of (Million), 2003–15
Figure 97: Austrian Terrorism Heat Map, 2009
Figure 98: Austrian Transparency Index, 2003–09
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