The Beverage Information Group Releases Its Updated Distilled Spirits Price Mark-Up Guide

NORWALK, Conn., Aug. 20 /PRNewswire/ -- The Beverage Information Group, a leading provider of marketing, merchandising and statistical information to the beverage alcohol industry, recently released its updated Distilled Spirits Price Mark-Up Guide for June 2009.

The Distilled Spirits Price Mark-Up Guide is a comprehensive, spreadsheet-formatted report on brand price structure at each tier of the distribution system. The guide identifies each distilled spirit brand by category (gin, vodka, rum, Scotch, straights, blends, etc.). Next to each brand are its F.O.B. (Freight On Board) Price, Wholesale Price, Retail Price, Wholesale Markup and Retail Markup.

"The Distilled Spirits Price Mark-Up Guide gives you a competitive advantage by providing insight into competitors' pricing structures," says Eric Schmidt, manager of information services for the Beverage Information Group based in Norwalk, Conn. "The guide makes it easy to compare prices and margins between competitive brands, categories and channels of distribution."

The methodology is as follows:

F.O.B. Prices and Wholesale Prices

         Price Details: 750 ml* case as of June 2009
         Price Origin: Commonwealth of Massachusetts

Retail Prices

         Price Details: 750 ml* case as of June 2009
         Price Origin: Beverage Research^ Pricetrac(TM) Database for the
          Commonwealth of Massachusetts and the City of Boston, MA

    *Unless Specified
    ^ A Division of The Beverage Information Group

The Distilled Spirits Price Mark-Up Guide is available on CD only and will be published twice annually (December and June). The June 2009 edition is $450, plus $10 shipping for US and Canadian residents; $20 for all international orders. To order your Distilled Spirits Price Mark-Up Guide on CD, contact Cynthia Porter at (630) 762-8709 or cporter@m2media360.com.

About the Beverage Information Group

The Beverage Information Group, a division of M2MEDIA360, serves all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, Handbooks, Beverage Research and www.bevinfogroup.com.

    Contacts:
    The Beverage Information Group
    Eric Schmidt, manager of information services
    203-855-8499
    eschmidt@m2media360.com

    Cynthia Porter, Sales
    630-762-8709
    cporter@m2media360.com
    www.beveragehandbooks.com

SOURCE The Beverage Information Group

RELATED LINKS
http://www.bevinfogroup.com