NEW YORK, Nov. 18 /PRNewswire/ -- International cosmetics retailer, The
Body Shop(R), announced today the recipients of its Harlem Community Giving
Program for 1997. The retailer donates 5% of total retail sales from its
Harlem shop to community groups developing entrepreneurial skills among Harlem
youth. Grants will be awarded at the fifth annual Harlem Holiday Lighting
Ceremony, organized by the 125th Street Business Improvement District (BID),
on November 20, 1997.
This year's recipients are Project Harmony's "The Doers" Harlem Harvest
program and The Children's Art Carnival. Each organization will receive a
grant of $10,000.
"The Doers" is a program of Project Harmony, Inc., which teaches young
people how to grow fruits, vegetables and herbs, and then how to make and
market jellies, preserves, vinegars and herbal oils. In addition to learning
a useful craft, participants are taught basic marketing skills including
pricing strategy, supply and demand analysis, and budgeting procedures.
The Children's Art Carnival (CAC) has a 27 year history as a leader in the
development of exciting and innovative programs that are in the forefront of
the Arts and Arts in Education movement. The Body Shop grant will help fund
CAC's Communication Art Production and Entrepreneurial Training program for
youths ages l4-21. The students will learn basic financial skills, gain
hands-on experience in creating products for sale, and will be involved with
product research and design.
"The Body Shop is an extraordinary company that is doing extraordinary
things," said New York State Senator David A. Paterson, who represents the
29th Senatorial District, including Harlem. "Through its investment
in the Harlem community, The Body Shop is redefining the meaning of the term,
'good corporate citizen.'"
The Harlem Giving Program is community-driven. Available funds are
dispersed at the direction of a grant committee composed of people who live
and work within the Harlem community. The Body Shop retains only one voice on
a panel of up to seven members. The grant committee for 1997 included Linda
Wood, Ernestine Welch, Barbara Ann Teer, Roberta Washington, and Barbara
Askins of the 125th Street BID.
"A program such as this is long overdue and a very welcome addition to the
Harlem community," Askins said. "I am delighted that The Body Shop has taken
the lead to encourage entrepreneurship among Harlem youth."
"We're thrilled to be a part of the revitalization that's going on in
Harlem," said Anita Roddick, founder of The Body Shop International. "We
believe in the spirit, vitality and boundless potential of the Harlem
community. We see strength in its diversity and aim to be an integral part of
The Body Shop is an international manufacturer and retailer of innovative,
high quality skin, hair care and color cosmetic products, operating more than
1,500 stores in 47 countries, including nearly 300 in the USA.
SOURCE The Body Shop