EDMONTON, July 11, 2014 /CNW/ - Over the Canada Day long weekend, The Brick ran again its Proudly Canadian Event in support of Wounded Warriors, and raised $16,088 for Canadian Veterans and their families. The event prominently featured upholstered furniture items designed and manufactured by Canadians for Canadians. This is the second time The Brick has run this event, increasing the total donation to Wounded Warriors to over $80,000.
From June 27 to July 3, 2014, The Brick joined forces with Wounded Warriors, a non-profit organization that supports Canadian military and veterans who have been injured while serving Canada. For every piece of Canadian-made furniture purchased at The Brick from June 27th to July 3rd, 2014, The Brick made a donation to Wounded Warriors of $5 per piece and up to $25 if three pieces were purchased together.
"We believe that the Proudly Canadian Event is gaining traction with our customers", said Jim Caldwell, President of The Brick. "Canadians continue to show their support for our military members and their families, it's wonderful to see!" Scott Maxwell, Executive Director of Wounded Warriors Canada, commented, "We are thrilled to be partnered with The Brick and the Proudly Canadian Event. The fact that this campaign is gaining traction is further proof of the care and compassion Canadians have for our Canadian Armed Forces members and their families. These contributions help make possible our ground-breaking programs focused on mental health and Post-Traumatic Stress Disorder."
About Wounded Warriors Canada:
Founded in 2006, Wounded Warriors Canada is a non-profit organization that helps Canadian Armed Forces members - be they regular force, reservists or retired - who have been wounded or injured in their service to Canada.
About The Brick:
The Brick, which is owned by Leon's Furniture Limited (TSX: LNF), has grown over the last 40 years to become Canada's leading retailers of household furniture, mattresses, appliances and home electronics. The Brick has 224 stores operating under The Brick, United Furniture Warehouse, The Brick Mattress Store and Urban Brick banners.
SOURCE The Brick Ltd.