MONTPELIER, Vt., Dec. 16 /PRNewswire-USNewswire/ -- The Cove enviro-thriller DVD released last week includes a bonus documentary "Mercury Rising" that highlights the dangers of mercury exposure. The new Cove-GotMercury online mercury-in-fish calculator was also launched with the DVD release.

The Cove has mobilized people around the world to call for an end to the slaughter of 23,000 dolphins every year off the coast of Japan. The dolphin meat, containing extremely high levels of mercury, is sold in Japan, often times labeled as whale meat.

"Mercury Rising" points to the advocacy efforts of the Mercury Policy Project and GotMercury to alert people to the problems of mercury in fish and achieve stronger regulations of mercury emissions.

"Not only does The Cove demonstrate the atrocities committed against dolphins, it also shows how pervasive mercury is in our environment and the fish we eat," said Michael Bender, Director of Mercury Policy Project.

The new Cove-GotMercury mercury-in-fish calculator allows people to check mercury exposure from fish on-line or from a cell phone based on their weight, fish type and serving size. The calculator is available at www.GotMercury.org and www.takepart.com/GotMercury and a simpler mobile cell phone version is available at www.gotmercury.mobi.

"The Cove version of the GotMercury calculator will help fish and sushi eaters who are worried about mercury levels in seafood make healthier choices," said Buffy Martin Tarbox, Campaign Coordinator for the GotMercury Project of Turtle Island Restoration Network.

In the U. S., eating tuna, swordfish and other high-mercury fish is the number one source of mercury exposure. Women aged 18 to 45 and children are advised to limit consumption of canned, fresh and frozen tuna and not to eat swordfish, shark, tilefish and king mackerel due to mercury contamination. See the FDA Advisory.

About The Cove www.thecovemovie.com

Winner of the Audience Award for Best Documentary at the 2009 Sundance Film Festival, The Cove follows a high-tech dive team on a mission to discover the truth about the international dolphin capture trade as practiced in Taiji, Japan. Utilizing state-of-the-art techniques, including hidden microphones and cameras in fake rocks, the team uncovers how this small seaside village serves as a horrifying microcosm of massive ecological crimes happening worldwide.

www.mercurypolicy.org

SOURCE Mercury Policy Project

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RELATED LINKS
http://www.gotmercury.org/
http://www.thecovemovie.com/
http://www.gotmercury.mobi/
http://www.mercurypolicy.org/