The Daily Grind Has Just Become Sweeter
First-of-its-Kind SPLENDA(R) Flavor Blends for Coffee Combines Flavoring
and Sweetener In One Time-Saving Step ... With No Calories
FORT WASHINGTON, Pa., Sept. 12 /PRNewswire/ -- More than 80% of Americans drink coffee daily(1) with flavors, like hazelnut, now representing 30% of all specialty coffee sales(2). Today, McNeil Nutritionals, LLC, the makers of SPLENDA(R) Sweeteners, introduces first-of-its-kind SPLENDA(R) Flavor Blends for Coffee, a one-step, portable calorie-free flavored sweetener made specifically for hot beverages. Available in three varieties, French Vanilla, Hazelnut and Mocha, SPLENDA(R) Flavor Blends for Coffee combines flavoring with SPLENDA(R) No Calorie Sweetener. Each pre-measured packet is equivalent in sweetness to 2 teaspoons of sugar. "In today's fast-paced lifestyle, coffee drinkers want and need, portability, convenience and of course, a great tasting product," said Debra A. Sandler, Worldwide President, McNeil Nutritionals, LLC. "SPLENDA(R) Flavor Blends for Coffee offers consumers a quick and easy tool to customize hot beverages at home or on the go with no calories." SPLENDA(R) Flavor Blends for Coffee are now available nationwide and can be found in the coffee aisle. Each box contains 30 sticks at a suggested retail price of $3.99. The national launch includes: * Sampling with fitness professionals, PTO leaders and healthcare providers. * Advertisements on airline tray tables reaching more than 30 million holiday travelers. * Interactive collaborations with popular lifestyle and food-focused websites. * "Destination With Flavor" Getaway sweepstakes for a grand prize trip for two to Hawaii. Entry rules and details are available by visiting www.destinationflavor.com starting September 24th, 2006. In November, SPLENDA(R) Sweeteners will also add SPLENDA(R) Cafe Sticks for at-home use. Previously available only in fine restaurants, these premium sticks of SPLENDA(R) No Calorie Sweetener feature the same sweetness equivalent as the original packets in a more upscale package. SPLENDA(R) Cafe Sticks 40 and 80-count cartons will be available at a suggested retail price of $2.79 and $4.99 respectively. For recipes and more information on SPLENDA(R) Sweeteners, visit www.SPLENDA.com. About SPLENDA(R) No Calorie Sweetener SPLENDA(R) No Calorie Sweetener is made from sugar so it tastes like sugar and consumers have quickly adopted this SPLENDA(R) Sweetener Product as their no calorie sweetener of choice. In 2003, it became the nation's #1 selling branded sweetener in retail outlets. SPLENDA(R) No Calorie Sweetener is available in granular form in a 9.7 oz. Baker's Bag, equivalent in sweetness to 5 lbs. of sugar, which is ideal for cooking and baking, as well as in 1- and 2-lb. sweetness equivalent boxes, and in packets. About SPLENDA(R) Brand Sweetener SPLENDA(R) Sweeteners are marketed by McNeil Nutritionals, LLC. SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major food brands worldwide. You can find out more about SPLENDA(R) Sweeteners or get recipes and tips on cooking and baking with the brand by logging on to www.SPLENDA.com or call 1-800-7-SPLENDA (1-800-777-5363). About McNeil Nutritionals McNeil Nutritionals, LLC, is a marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA. (1) National Coffee Association of USA Survey, March 2006 (2) Gourmet Retailers Annual Survey, Tea & Coffee Trade Journal, 20 February 2006 Contacts: Joanna Young Sherri Satalof RF|Binder Partners McNeil Nutritionals, LLC 212-994-7556 215-273-7449
SOURCE McNeil Nutritionals, LLC
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