The Dallas Morning News Expands High School Sports Coverage with SportsDayHS Application and Real-Time Football Scoring
DALLAS, Aug. 31, 2011 /PRNewswire/ -- The Dallas Morning News announced the release of the SportsDayHS mobile application for the iPhone and iPad – further expanding its portfolio of apps and bolstering The News' ability to deliver high-quality local content to diverse audiences and innovative solutions to advertisers.
Available at the Apple iTunes store for $1.99, The SportsDayHS mobile app reports real-time football scores and statistics during the course of games. The Dallas Morning News is one of the first news organizations in the country to invest in the technology to provide audiences the most up-to-date and comprehensive high school football information on such a mass level. Coverage includes updates of Dallas-Fort Worth's top 50 football games each week, including public and private schools. The real-time feature will also be available online at SportsDayDFW.com.
The SportsDayHS app and SportsDayDFW.com also cover other high school sports and post the latest news, scores, statistics, schedules, standings and photos for approximately 200 North Texas schools, all assembled by The Dallas Morning News' award-winning SportsDay staff.
"Our audiences are consuming more and more content on mobile devices and The Dallas Morning News is finding new and innovative ways to meet their needs," publisher and chief executive officer Jim Moroney said. "By offering unique content such as real-time scoring on the SportsDayHS app, we are providing the news and information people want that they're unable to get elsewhere whenever they want, wherever they're located."
"This innovative, unique product gives us one more way to deliver highly engaged audiences to our advertisers," said Rich Alfano, general manager for sports. "We're demonstrating our ability to provide advertisers access to digital audiences."
About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas' leading newspaper. Its portfolio of print and online products reach an average daily audience of more than 1.1 million. The newspaper has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. In 2010, The News received the Pulitzer Prize for an editorial series highlighting the economic disparity between the northern half and southern half of Dallas. In 2003, the paper launched the leading Spanish-language daily in North Texas, Al Dia and the nation's first editorial blog. In 2007, the paper established one of the country's first consumer-generated community news sites, neighborsgo.com. In 2008, the paper launched the free, home-delivered quick-read, Briefing. The Dallas Morning News is the flagship newspaper subsidiary of A. H. Belo Corporation.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC), headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and a diverse group of websites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of nine Pulitzer Prizes; The Providence Journal, the oldest continuously-published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving the Inland Southern California region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various niche publications targeting specific audiences, and its partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of cars.com. A. H. Belo also owns and operates commercial printing, distribution and direct mail service businesses. Additional information is available at www.ahbelo.com or by contacting David A. Gross, vice president/Investor Relations and Strategic Analysis, at 214-977-4810.
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SOURCE The Dallas Morning News