DALLAS, June 10 /PRNewswire/ -- To meet the evolving needs of both
consumers and advertisers, The Dallas Morning News announced today that
later this summer it will launch Briefing, a new home-delivered, quick-read
newspaper for time-starved families. This new product reinforces The Dallas
Morning News' commitment to achieving growth by focusing on the needs of
consumers for local news and information, and to growing audience for its
Briefing will publish 200,000 copies Wednesday through Saturday and
will be distributed free to non-subscribers of The Dallas Morning News in
selected coverage areas. On Wednesdays and Saturdays, Briefing will also
include a package of coupons and special marketing offerings.
Briefing was developed based on extensive research about the needs of
local readers. "Briefing is designed for consumers who are engaged and
interested in the world around them but who are not able to fit the
traditional newspaper into their busy lifestyles," said John McKeon,
President and General Manager for The Dallas Morning News. "They told us
they wanted the most important stories of the day in an easy-to-read format
and that's what Briefing delivers."
In addition to consumer research, The Dallas Morning News engaged its
advertiser partners to better understand their needs and the audiences they
most wanted to reach. "Advertisers confirmed to us that newspaper
advertising works, and adding more readership is the best way to improve
their return on investment," said Jim Moroney, Dallas Morning News
Publisher. "It's been very exciting to hear our advertising partners'
reaction to our strategy of growth through innovation."
Initial reaction from the advertising industry is extremely positive.
"Kroger has distributed its ads to News readers and in their TMC
program for 20 years. We look forward to adding Briefing to our advertising
and marketing program," said 'Kirk' R. W. Douthit, Customer Marketing
Manager, Kroger Southwest Division.
"Briefing is a superb example of The Dallas Morning News' innovative
approach to providing advertisers with quality offerings that reach
consumers in a meaningful way," said Stan Richards, founder and principal
of The Richards Group, the nation's largest independent advertising agency.
"We are pleased to see a newspaper listening to needs of readers and
providing a resource that meets those needs," said Jason Erik Armstrong,
Newspaper Buying Director for Novus Print Media. "We also have
recommendations for Briefing in front of several other clients and are
looking forward to the launch."
The Dallas Morning News also plans to expand distribution of its
Spanish-language newspaper, Al Dia, in response to the continuing growth of
the Hispanic population in North Texas and advertisers' desire to reach
Spanish-speaking consumers. Beginning in late July, Al Dia will triple its
current distribution when it begins home-delivering its Wednesday and
Saturday editions free in selected coverage areas, adding approximately
80,000 households to its existing 40,000.
The Dallas Morning News has selected American Circulation Innovations
to be the exclusive distributor of Briefing and the Al Dia expansion,
taking advantage of ACI's state-of-the-art technology, including GPS
tracking of all copies distributed.
About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is Texas'
leading newspaper and serves a readership of more than 1.5 million. The
newspaper has received eight Pulitzer Prizes since 1986, as well as
numerous other industry awards recognizing the quality of its investigative
and feature journalism, design and photojournalism. In 2005, the News
received the Scripps Howard Foundation National Journalism Award for its
editorial series calling for mandatory record votes in the Texas
legislature, and its Web site, DallasNews.com, also was honored for Web
reporting. In 2003, the paper launched the leading Spanish-language daily
in North Texas, Al Dia, and the nation's first editorial blog. The Dallas
Morning News is the flagship newspaper subsidiary of A. H. Belo Corp.
(NYSE: AHC)(ahbelo.com), a news and information company that owns and
operates four daily newspapers and 12 associated Web sites.
About A.H. Belo
A. H. Belo Corporation (NYSE: AHC) headquartered in Dallas, Texas, is a
distinguished news and information company that owns and operates four
daily newspapers and 12 associated Web sites. A. H. Belo publishes The
Dallas Morning News, Texas' leading newspaper and winner of eight Pulitzer
Prizes since 1986; The Providence Journal, the oldest
continuously-published daily newspaper in the U.S. and winner of four
Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving southern
California's Inland Empire region and winner of one Pulitzer Prize; and the
Denton Record-Chronicle. The Company publishes various specialty
publications targeting niche audiences, young adults and the fast-growing
Hispanic market. A. H. Belo also owns direct mail and commercial printing
businesses. Additional information is available at www.ahbelo.com or by
contacting Maribel Correa, director/Investor Relations, at 214-977-2702.
Contact: Jasmine Bouyer
SOURCE The Dallas Morning News