'The Dark Knight,' Fourth Highest-Ranking Film in History of Lycos Top Search List

Christian Bale, Danica Patrick, Wendy Williams are Among Big Search Gainers

on Lycos

The Lycos 50(TM) for Week Ending July 26, 2008

Jul 31, 2008, 01:00 ET from Lycos, Inc.

    WALTHAM, Mass., July 31 /PRNewswire/ -- Lycos, Inc.
 (http://www.lycos.com), a leading provider of social publishing, media and
 search services, today announced the following information from The Lycos
 50(TM), the 50 most popular Internet search results for the week ending
 July 26, 2008. For a complete list of The Lycos 50 and for in-depth text of
 The Lycos 50 Daily Report, go to http://50.lycos.com. Readers of The Lycos
 50 can also share their thoughts on Internet trends and pop culture on The
 Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the all new
 Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.
Biggest Movers and Shakers for Week Ending July 26, 2008: 1. Christian Bale 600% 2. Danica Patrick 544% 3. Estelle Getty 515% 4. Wendy Williams 470% 5. Avril Lavigne 435% 6. WNBA Fight 400% 7. Criss Angel 385% 8. John Edwards Affair 305% 9. "Step Brothers" 233% 10. Sienna Miller 145% Search Gainers: "The Dark Knight" (#2) enters The Lycos 50 this week, becoming the highest-ranking film to make the Lycos top search list since "The Matrix Reloaded" hit number one on The Lycos 50 in May 2003. "The Dark Knight" is the fourth most-searched film in the history of The Lycos 50 behind "Star Wars: Episode II," "Spider-Man," and the "Matrix Reloaded." For a look back at the biggest movies in Lycos 50 history, visit http://50.lycos.com/052103.asp. Actor Christian Bale (#40) also makes his first-ever appearance on this week's list, due in part to his starring role in "The Dark Knight" as well as news surrounding allegations Bale assaulted his mother and sister at a London hotel on June 20. In other rough and tumble news, female brawls dominate the Movers and Shakers list this week. Race car driver Danica Patrick gains 544 percent following an argument with another female racer at the Honda-Indy 200 in Lexington, Ohio. Meanwhile, Wendy Williams jumps 470 percent after an on-air altercation with TV reality star Omarosa. Omarosa, who jumped into the national spotlight during the first season of NBC's The Apprentice, recently appeared with Williams to promote her upcoming book, The Bitch Switch, but instead spent more time trading insults with the radio personality-turned-talk show host. And search activity for the WNBA increases four-fold after a scuffle on the court between the Detroit Shock and the Los Angeles Sparks. During the July 22 game at the Palace of Auburn Hills, a fight broke out with 4.6 seconds left in the game. After the dust cleared, Detroit's Plenette Pierson and assistant coach Rick Mahorn were ejected, along with Los Angeles players Candace Parker and DeLisha Milton-Jones.
The Lycos 50(TM) Top 10 Search Terms for the Week Ending July 26, 2008: 1) Paris Hilton 6) Pamela Anderson 2) "The Dark Knight" 7) Facebook 3) Clay Aiken 8) Alex Rodriguez 4) Miley Cyrus 9) Britney Spears 5) YouTube 10) Naruto About Lycos, Inc. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.

SOURCE Lycos, Inc.