The Entertainment Industry Foundation Revlon Run/Walk For Women Celebrates 14 Years in Los Angeles on May 12

Revlon Spokesperson Sheryl Crow & Michael Chiklis Will Host Annual

Fundraising Event Along With Special Guest Mandy Moore

Apr 10, 2007, 01:00 ET from Entertainment Industry Foundation's Revlon Run/Walk For Women

    LOS ANGELES, April 10 /PRNewswire/ -- Since the inception of the
 Entertainment Industry Foundation's Revlon Run/Walk For Women in Los
 Angeles fourteen years ago, cancer research, treatment and prevention has
 -- like for the thousands of Run/Walk participants -- come a long way.
     The 2007 cancer statistics reported the American Cancer Society
 provides some hopeful news for women. The incidence rates (the rate at
 which new cancers are diagnosed) have decreased for ovarian, uterine and
 cervical cancers and have stabilized for breast cancer. Even more
 promising, death rates for cervical and breast cancer -- the most
 frequently diagnosed cancers for women -- have been steadily declining
 since 1990. As ACS reports, "These decreases are due to a combination of
 early detection and improved treatment."
     Thanks to the unwavering support of some 90,000 men, women and children
 who participate in these New York and Los Angeles annual events, EIF's
 Revlon Run/Walk for Women grants have helped fund cutting-edge research --
 research that contributed to the development of the breakthrough gene
 treatment Herceptin(R), as well as other targeted therapies, bringing new
 and innovative treatment approaches to women's cancers worldwide. To date,
 nearly $45 million has been distributed, in addition to funding life-saving
 research, grants made also support a number of caring organizations that
 provide education, advocacy and outreach services to those affected by
 women's cancers.
     This year's Run/Walk, an Entertainment Industry Foundation event in Los
 Angeles, will take place on Mother's Day Weekend, Saturday, May 12 (the New
 York fundraiser takes place on Saturday, May 5), beginning and ending at
 the L.A. Memorial Coliseum. With participation expected from more than
 50,000 men, women and children, the 2007 Run/Walk in L.A. will be hosted by
 Revlon spokesperson Sheryl Crow and Michael Chiklis along with special
 guest Mandy Moore.
     The Entertainment Industry Foundation Revlon Run/Walk For Women was
 created through the combined efforts of Lilly Tartikoff, Ronald O. Perelman
 and EIF. They have grown each year to rank among the largest 5K events in
 the U.S. (the L.A. event is now the biggest fundraiser of its kind for
 women's cancers in the nation).
     "During its fourteen years in L.A., the Run/Walk has seen millions of
 dollars raised, and put to good use. We're proud of facilitating progress
 in cancer research and education during this time, and look forward to
 making even greater strides in the years ahead," stated Ronald O. Perelman,
 chairman of Revlon, Inc., co-founder of the Run/Walk and co-founder of the
 Revlon/UCLA Women's Cancer Research Program.
     "Every year we see an outpouring of support from our community, support
 that has made a huge difference in the fight against women's cancers. My
 heartfelt thanks goes out to everyone who has joined us in the past and to
 those who will cross the finish line with us this year," says Lilly
 Tartikoff, co-founder of the event and co-founder of the Revlon/UCLA
 Women's Cancer Research Program.
     "We applaud the entertainment community, all of the employees working
 at the studios, networks, guilds, union, agencies and other entertainment
 services, for playing such a lead role in the continued success of
 Run/Walk, and we are truly overwhelmed by the tremendous support of the
 hundreds of thousands of people who take part in this empowering event,"
 stated Lisa Paulsen, CEO of the Entertainment Industry Foundation and
 co-founder of the event.
     This year's 2007 beneficiaries of the L.A. Run/Walk include: the
 Revlon/UCLA Women's Cancer Research Program; The Actors Fund -- Phyllis
 Newman Women's Health Initiative; AltaMed Health Services Corporation;
 Asian American Network for Cancer Awareness, Research & Training;
 Cedars-Sinai Gilda Radner Cancer Detection Program; Citrus Valley Medical
 Center's Cancer Resource Center; John Wayne Cancer Institute; Los Angeles
 Breast Cancer Alliance; National Women's Cancer Research Alliance;
 Providence Saint Joseph Foundation; Team Survivor Los Angeles; T.H.E. (To
 Help Everyone) Clinic, Inc.; UCLA Digital Mammography Program; USC/Norris
 Comprehensive Cancer Center and Hospital Women's Cancer Program; The
 Wellness Community; weSPARK Cancer Support Center; and Women of Color
 Breast Cancer Survivors' Support Project.
     The Entertainment Industry Foundation, as a philanthropic leader of the
 entertainment industry, has distributed hundreds of millions of dollars and
 provided countless volunteer hours to raise awareness and funds for
 critical health, education and social issues. For more information please
     Revlon is a worldwide cosmetics, skin care, fragrance, and personal
 care products company. The Company's vision is to deliver the promise of
 beauty through creating and developing the most consumer preferred brands.
 The Company's brands include Revlon(R), Almay(R), Ultima(R), Charlie(R),
 Flex(R) and Mitchum(R). Revlon has championed women's health by devoting
 financial and employee resources in support of medical research programs,
 physician training, clinical care, as well as education and awareness
 initiatives. Websites featuring current product and promotional information
 can be reached at,, and
 Corporate and investor relations information can be accessed at
     Among those sponsors for the 2007 EIF Revlon Run/Walk for Women are:
 title sponsor, Revlon; double platinum sponsors, Macy's, CVS/pharmacy and
 Toyota; platinum sponsors, Northrop Grumman, Dasani, McDonald's and ABC7;
 media sponsors, KBIG 104.3, People, 790 KABC Talk Radio, and Daily News;
 and gold sponsors, Quaker Rice Snacks, Unified Western Grocers, United
 States Postal Service, VOLT, The Walking Company and TheZenith.
     Registration is $25 before May 2, $30 after the deadline. All
 participants who register before 1:00 p.m. PT on May 7 will receive their
 registration packets in the mail. On event day, May 12, press check-in
 begins at 6:30 a.m.; participant check-in, pledge drop-off and health expo
 at 7:00 a.m., celebrity opening ceremonies at 8:00 a.m., the Run at 8:45
 a.m., and the Walk at 9:00 a.m. For further information or to register,
 call (310) 322-3344 or visit
     Contacts: Amy Rawi / 310.248.6142 /
     Sharra Lebov / 310.248.6111 /

SOURCE Entertainment Industry Foundation's Revlon Run/Walk For Women