The Fabric of Japan Comes to the United States
-- UNIQLO, Japans No. 1 Retailer, to Open Three Stores in New Jersey --
NEW YORK and TOKYO, June 15 /PRNewswire/ -- UNIQLO, Japan's most popular apparel retailer and a worldwide leader in casual wear, has announced plans to expand into the United States. UNIQLO offers consumers of all ages fashionable, high-quality, value-priced casual separates, with an amazingly diverse array of colors, details, and fabrics. The U.S. launch begins with 3 stores opening in New Jersey malls this fall. The three stores are scheduled to open this fall in three highly- trafficked New Jersey malls -- Menlo Park Mall in Edison, Rockaway Townsquare in Rockaway and Freehold Raceway Mall in Freehold. Each store will be between 8,000 and 10,000 square feet, will include women's, men's and children's merchandise and will replicate the Japanese shopping experience, widely held to be the most service-oriented in the world. "Casual clothing originates in the U.S., and it has been a dream of mine to compete in this market since founding the company," said Tadashi Yanai, chairman and chief executive officer of UNIQLO. "The U.S. market is the largest market in the world. To continue to grow in the global marketplace and be a worldwide leader, we must prosper in the United States." The New Jersey stores will act as a pilot, introducing the brand, the products and the shopping experience to the U.S. market. Unlike other international retailers that typically launch in a new market by introducing a large flagship store in a major city, UNIQLO is launching in typical New Jersey malls in order to gain traction with American consumers where they normally shop. "We want our stores to be your neighbor, where you go regularly for your everyday fashion basics," said Nobuo Domae, executive vice president and head of U.S. operations for UNIQLO. "We plan to revolutionize the casual wear market in the U.S., just as we did in Japan." Once the three pilot stores are stable and profitable, UNIQLO plans to rapidly expand throughout the United States. By 2010, UNIQLO hopes to achieve $1 billion in U.S. sales and will grow accordingly to reach this goal. UNIQLO opened its first shop in Hiroshima in 1984. Since then, the apparel retailer has become an integral component of Japanese culture, appealing to male and female consumers of all ages -- from infants to grandparents. There are now more than 680 stores across Japan, China and the United Kingdom. With near universal brand recognition, UNIQLO has become, both literally and figuratively, part of the fabric of modern Japanese culture. The clothes act as components, allowing consumers to personalize their style rather than be characterized by a brand. As a result, the products can be paired with everyday pieces as easily as couture in order to enhance the wearer's individual style. The U.S. UNIQLO shopping experience will be the same as the Japanese experience, putting the customer first, offering friendly, knowledgeable, available salespeople, alterations while you wait, and a clean, direct and easy to follow sales floor. About UNIQLO UNIQLO's mission, based on the vision of founder Tadashi Yanai, is to empower individuals with the basic clothing pieces to create a unique style of their own. Mr. Yanai's belief that, "if the clothes shout louder than the person, the person cannot be heard," has led to the company's phenomenal success and near universal brand recognition in Japan. Uniqlo is a brand of Fast Retailing Co., Ltd. and among the top ten specialty apparel retailers in the world. Other group companies include Theory, Comptoir des Cotonniers, Aspesi, National Standard and One Zone. For more information, visit http://www.uniqlo-usa.com . Contact: Alexis Lipshultz Euro RSCG Magnet 212.367.6939 email@example.com Mike Kiser UNIQLO USA, Inc. 212.221.9037 firstname.lastname@example.org
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