The Ferrari Park Avenue Showroom in New York Sees the North American Debut of the 2008 612 Scaglietti and the One-to-One Personalization Program
NEW YORK, March 18 /PRNewswire/ -- Ferrari officially premieres today in North America the 2008 612 Scaglietti, the model used to inaugurate the new One-to-One Personalization Program of the Company. Ferrari intends to allow every client to fully personalize this flagship model, courtesy of a wide array of new content as well as the options available through the Carrozzeria Scaglietti Programme. In fact, a special dedicated "atelier" area has been set up at the factory, where clients can put together their own bespoke 612 Scaglietti accessory by accessory, detail by detail. In exactly the same way as they would at an haute couture fashion house, owners can choose details and materials they want for their car in consultation with the Ferrari experts who will actually build it to their exact specifications and tastes. Clients will be assisted in making their selections by dedicated Programme consultants who can help them at every stage of defining their car's specification. All of these unique new 612 Scagliettis will be built in a dedicated assembly area at the Maranello factory. The 612 Scagliettis being used to launch the One-to-One Program incorporate a series of technical evolutions that reflect the Ferrari philosophy of constantly introducing innovations in each model. Most notably, the V12 flagship now boasts an electrochromic panoramic roof which covers the entire top of the cabin. The electrochromic glass can be changed at the touch of a button to adjust the levels of sunlight allowed into the cabin. This solution was developed in close collaboration with Saint Gobain, a partner with whom Ferrari has most recently developed a similar highly innovative solution for the Superamerica. In addition to its electrochromic roof, the 612 Scaglietti also sports the aptly named SuperFast gearbox which delivers an exceptional gear-shifting time of 100 milliseconds and a reduced inertia clutch to enhance the engine's responsiveness still further. The iconic Ferrari manettino, now featured on the entire range, has also been added to the steering wheel. The Company's sporting history is represented at the Park Avenue Showroom by the 430 Scuderia, an extreme model voted "Dream Car of the Year" by the authoritative British car magazine Top Gear. Ferrari in North and South America 2007 was the 15th consecutive year of growth for Ferrari North America with 1,762 cars delivered in the United States and Canada and a further 90 in Central and South America, amounting to 1,851 Ferraris altogether. This figure represents 30% of Ferrari's total sales worldwide, making North America the company's largest market. Sales were also up 8% on the previous year's figures for the North, Central and South American market. There are 45 dealerships in Ferrari's American network: 32 are in the United States, 4 in Canada and 9 in South America. The North American dealership network has invested $70 million over the last three years in upgrading its infrastructure while a further $30 million will be spent in 2008. California is the largest of the North American markets, accounting for 27% of sales. It is followed by North East (16%), Florida (11%), Texas (7%) and Chicago (6%). The leading South American markets are Brazil, Mexico, Venezuela, Chile and Argentina. Ferrari North America enjoys an exclusive relationship with its clients and enthusiasts, which has been further enhanced by the introduction of a vast range of services and events over the last few years. These include the Ferrari Challenge, which celebrates its 16th edition this year and offers F430 Challenge owners no less than seven different opportunities to race their cars in the course of the year. In 2008 The Ferrari Challenge races will be held in Florida, Georgia, Northern California (both at the Infeneon and Laguna Seca tracks), Quebec and New Jersey. Since 2006 Ferrari North America has also been organizing the Ferrari North America Driving School, which is based at the Mont Tremblant circuit in Quebec. Course participants are given the opportunity to learn various driving control techniques to ensure they fully enjoy their car at the peak of its performance in an environment in which safety remains the absolute priority at all times. Ferrari Financial Services was also introduced to the United States in July 2007. The company was created to acquaint Ferrari clients to a new world of services, including but not limited to financing options, which utilize a wide range of personalized flexible programs. 612 SCAGLIETTI - SPECIFICATIONS The 612 Scaglietti is the result of an avant-garde design that continues the great Ferrari 2+2 tradition in fabulous style. Designed by Pininfarina, the 612 Scaglietti is named in honour of Sergio Scaglietti, the legendary Modenese stylist and coachbuilder responsible for bodying some of the most beautiful Ferraris of the 1950s and 60s. The 612 Scaglietti epitomises Ferrari's talent for innovation and design. This thrillingly nimble, beautifully balanced sporty front-engined rear-wheel drive berlinetta offers a cabin capable of accommodating four occupants in unprecedented onboard comfort, thanks to a host of accessories and a fantastic specification. The 612 Scaglietti is a sumptuous, roomy two-door four-seater that's a pleasure to be aboard regardless of the driving conditions. The chassis and bodywork. These are made entirely from light, tough aluminium which translates into enhanced performance, braking and road-holding all in one. Engine. The V12 engine has a dry sump lubrication system featuring both delivery and scavenge pumps, twin overhead cams, 48 valves, maximum power of 540 hp at 7250 rpm, maximum torque of 60 kgm at 5250 rpm. The car has a maximum speed of 320 kph, and 0 to 100 kph acceleration of 4.0 secs. Gearbox, 6-speed, F1-type featuring new SuperFast technology that cuts gear-shifting times to 100 milliseconds. Courtesy of either the steering wheel-mounted manettino and specific button, the gearbox can easily switch from very high performance situations to city or touring driving. Clutch: Twin-plate to reduce weight and rotating masses as well as thermal and mechanical inertia. Brakes. Carbon-ceramic material (CCM) Brembo brakes with vented discs that are fade and vibration-resistant even in extreme and intensive situations. The fact that the brakes are so light also reduces the unsprung masses. Large- diameter discs: 380x36mm with 6-pot callipers front and 360x34 and 4-pot callipers rear. MAGIC INDIA DISCOVERY The Magic India Discovery Tour started from Mumbai on February 25th and will see two 612 Scagliettis cover a route stretching more than 13,000 kilometres. The two 612 Scagliettis (one red, the other white, both sporting a specially designed livery) will feature a few absolutely minimal modifications to allow them to negotiate the more difficult sections of the tour. The modifications involve the fitting of an underbody protector made from 4 mm duraluminium rather than plastic and a slightly higher suspension setting to deal with the tougher road surfaces. Otherwise, however, they will be entirely straightforward production cars. The Magic India Discovery tour is divided into 12 stages and runs over 74 days. The start from Mumbai's Gateway of India was watched by Fiat Group Vice- President John Elkan and Ratan Tata, Chairman of the Tata Group. The two Scagliettis will head south along the coast to the city of Trivandrum near the very southern tip of the Indian peninsula, turning up towards Bangalore and Kolkata (Calcutta). The final part of the voyage takes the cars up along the river Ganges and north to the Pakistani border. It then heads back down towards New Delhi and on through fascinating Rajasthan before returning to Mumbai. The Magic India Discovery tour will enjoy the invaluable support of the Tata Group, Tata Motors, Tata Consultancy Services, Taj Hotels, Shell, Fiat India Pvt Ltd., Alcoa, Pirelli, Saima Avandero and OMR. Assistance and spare parts will be provided by eight support vehicles: five Tata cars, two Fiats and one specially fitted-out Iveco truck. The 612 Scaglietti is Ferrari's top of the range model and in line with its elegant, exclusive image, we will also be providing our guests on the tour with sophisticated colonial style clothing. In addition to this, legendary Milanese hatmaker Borsalino has created a contemporary take on the classic colonial Pith helmet as the weather will be particularly hot and sunny. The www.ferrariworld.com and www.media.ferrari.com websites will feature constantly updated news and high resolution images throughout the tour also. FERRARI BUSINESS 2007 BALANCE SHEET: A RECORD YEAR In the year of Ferrari's 60 year anniversary, beautifully topped off by our seventh Constructors' World title in nine years in Formula 1 and our sixth Drivers' title in the last eight years of the World Championship, all of the main economic indicators were up to excellent levels. Ferrari's revenues (turnover) increased from the 1,447 million euro recorded in 2006 to 1,668 million euro in 2007, a jump of 15.3%. A total of 6,465 road cars (i.e. track cars excluded) were delivered to end clients, an increase of 14% on 2006. The emerging markets showed the strongest growth. Sales to the Asia-Pacific region rose by 47.2% on last year's figure while the Middle East was up by 32.3%. The trend was positive too, however, in more traditional markets such as the United States (+7.7%), the United Kingdom (+8.2%) and Germany (+5.9%). Our trading profit of 266 million euro represents a massive 45.4% increase on last year's figure and brings our ROS (Return on Sales) up to 16% compared to 12.6% in 2006.
SOURCE Ferrari North America
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