A Foursquare Driven Scavenger Hunt

http://www.sundaymorningsoliloquy.com/2010/08/fiji-water-urban-hunt-happens-on-august.html

CHICAGO, Aug. 13 /PRNewswire/ -- On Saturday, August 14th Lotus Marketing Services is producing the FIJI Water Urban Hunt Presented by ING DIRECT, the first brand challenge to utilize social media in all its most up-to-date forms.

What exactly is the FIJI Water Urban Hunt?  

FIJI Water Urban Hunt is a Foursquare-driven scavenger hunt where teams will check-in on Foursquare when they arrive at businesses or a Chicago landmark. Teams will complete tasks, perform athletic feats, dance and take pictures and post to their social networks.  Social profiles will be set to public on event day so anyone can follow the race in real time by searching #FIJIhunt.  

Who are these 50 Teams?

These multi-messaging mavens are made up of: entrepreneurs, realtors, tech geeks, media babes and bartenders.  All participants utilize social media for professional or personal networking and see a value in having a large social media audience.  

Teams are in-it-to-win-it and the competition is fierce. Teams are relishing in the exposure the event is bringing their social profiles. Teams are also out there to enjoy the city and take advantage of the event-partner offerings of the day and prizes.  

For full details of the event, visit: http://www.theurbanhunt.com

SOURCE Sunday Morning Soliloquy

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