SALT LAKE CITY, April 25 /PRNewswire/ -- Do you have serious dark circles ... not the kind that pop up in the morning and are gone by breakfast, but the serious dark circles that stay around forever ... then you want to hear about Hylexin(TM) -- the first formula specifically developed to address the underlying cause of serious dark circles. How big of a problem are dark circles? In its first week at Bloomingdale's (they somehow snared the exclusive product debut), Hylexin shattered sales records. Why is Hylexin such an immediate success? Because it's the first cosmeceutical to appeal equally to men and women: a simple fact that is making Hylexin's distributors, Bremenn Research Labs(TM), very happy. "We knew this formula worked and we understood that the female market was there," explained Gina Gay, spokesperson for Bremenn Research Labs. "What really surprised us was Hylexin's appeal to men. We didn't realize, nor did we count on the impact of the male market. Consequently, Hylexin is in such short supply people are paying a premium to get their hands on it. That's totally unexpected." The Science What actually causes dark circles? According to many research dermatologists, dark circles are the result of the breakdown of hemoglobin in the capillary matrix around the eye. These capillaries actually "leak" blood that begins to oxidize (a process called hemoglobin degradation) ... creating the dark pigmentation that looks distinctly like an ugly bruise. Hylexin's advanced formula helps break down the dark pigment ... "flushing" the discoloration and strengthening fragile capillaries. The dark color starts to fade as Hylexin helps reduce inflammation. Hylexin's key compounds decrease capillary permeability, which minimizes the tendency of fragile capillaries to leak, and improves lymphatic circulation that reduces the appearance of puffiness that usually accompanies dark circles. Skin-enhancing peptides help reinforce firmness and tone. In clinical trials, more than 72% of women who used Hylexin's key ingredients saw a clear, tangible reduction in the appearance and severity of their dark circles. High-resolution photography of the under-eye area confirmed a significant reduction in the blue and violet color that makes dark eye circles so prominent and so unattractive. "Those of us with serious dark circles understand the frustration," said Ms Gay. "Dark circles make us look old, tired and exhausted. You might have flawless skin but what people see are the ugly dark circles -- or the cakey concealer we use to mask that bruised color. With Hylexin, we finally have a product that helps reduce the appearance of serious dark circles and it isn't just another high-priced moisturizer or ineffective cover-up. I guess that's why Hylexin is in so much demand. It struck a nerve with the millions of American women and men who have serious dark circles and want a real solution." Currently, Hylexin is available exclusively at Bloomingdale's. Beginning May 23, Hylexin will be available nationwide at leading cosmetic retailers including Macy's, Saks Fifth Avenue and Sephora. Hylexin retails for $95.00.
SOURCE Bremenn Research Labs