SANTA BARBARA, Calif., Oct. 3 /PRNewswire/ -- The FRS Company, a
developer and distributor of healthy beverages and nutritional supplements,
announced today the appointment of Mark M. Brown to the role of Chief
Joining FRS with more than three decades of financial management
experience, Mr. Brown has a deep and impressive track record of success
supporting sales and marketing organizations including Tandem Computers,
Telcom Semiconductor and VeriSign. Mr. Brown will be responsible for all
finance and administrative functions within The FRS Company.
"Mark Brown is a leader in the financial community, has assisted in the
development of numerous rapidly emerging companies and we look forward to
the new level of professionalism Mark will instill in the FRS Company's
financial operations," said Maigread Eichten, president and chief executive
officer of The FRS Company. "Mark's knowledge of business, financial
process analysis, marketing, sales and support makes him a valuable asset
to our team."
"Having worked in both large public companies and early stage high
potential start-up companies, I will bring my extensive financial
experience and enthusiasm to my new role as Chief Financial Officer,' said
Mark M. Brown, Chief Financial Officer, The FRS Company. "I look forward to
playing a key role in advising senior management in order to accelerate the
rapid growth of the FRS healthy energy brand."
FRS'(R) (Free Radical Scavenger) patented formula synergistically
combines antioxidants (quercetin and green tea catechins) with essential
vitamins and metabolic enhancers to provide a sustained, healthy energy
boost and long-term antioxidant health protection. FRS is available in
ready-to-drink beverage, drink mix powder, drink mix concentrate and chew
FRS is the winner of the 2007 World Beverage Congress' Best Health
Initiative award, is endorsed by Lance Armstrong and supports the Lance
Armstrong Foundation as a corporate partner.
About The FRS Company
The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is
a developer and distributor of nutritional supplements, healthy energy
snacks and beverages that is pioneering the development of flavonoid
antioxidant health solutions to improve consumer health and wellness.
The company's product portfolio includes FRS(R) healthy energy drink, a
scientifically formulated supplement designed to boost energy, enhance
performance and neutralize free radicals before they can cause cellular
damage. FRS, which stands for the scientific term Free Radical Scavenger,
contains a patented combination of flavonoid antioxidants, essential
vitamins and metabolic enhancers. The flavonoids are quercetin, an
antioxidant typically found in the skins of apples, onions and red grapes,
as well as catechins extracted from green tea.
FRS ready-to-drink cans are currently available through Amazon.com, GNC
stores nationwide, and at select grocery, convenience, health food and bike
stores. Consumers should visit http://www.frs.com or call (877)-FRS-4YOU
for a free trial offer of FRS products and to locate stores. Also, all FRS
products are available on the company's web site for convenient home
SOURCE The FRS Company