The FRS Company Appoints Mark M. Brown as Chief Financial Officer

- Thirty Year Financial Business Veteran Joins FRS Executive Functions to

Build and Lead Accounting and Finance Teams -

Oct 03, 2007, 01:00 ET from The FRS Company

    SANTA BARBARA, Calif., Oct. 3 /PRNewswire/ -- The FRS Company, a
 developer and distributor of healthy beverages and nutritional supplements,
 announced today the appointment of Mark M. Brown to the role of Chief
 Financial Officer.
     Joining FRS with more than three decades of financial management
 experience, Mr. Brown has a deep and impressive track record of success
 supporting sales and marketing organizations including Tandem Computers,
 Telcom Semiconductor and VeriSign. Mr. Brown will be responsible for all
 finance and administrative functions within The FRS Company.
     "Mark Brown is a leader in the financial community, has assisted in the
 development of numerous rapidly emerging companies and we look forward to
 the new level of professionalism Mark will instill in the FRS Company's
 financial operations," said Maigread Eichten, president and chief executive
 officer of The FRS Company. "Mark's knowledge of business, financial
 process analysis, marketing, sales and support makes him a valuable asset
 to our team."
     "Having worked in both large public companies and early stage high
 potential start-up companies, I will bring my extensive financial
 experience and enthusiasm to my new role as Chief Financial Officer,' said
 Mark M. Brown, Chief Financial Officer, The FRS Company. "I look forward to
 playing a key role in advising senior management in order to accelerate the
 rapid growth of the FRS healthy energy brand."
     FRS'(R) (Free Radical Scavenger) patented formula synergistically
 combines antioxidants (quercetin and green tea catechins) with essential
 vitamins and metabolic enhancers to provide a sustained, healthy energy
 boost and long-term antioxidant health protection. FRS is available in
 ready-to-drink beverage, drink mix powder, drink mix concentrate and chew
     FRS is the winner of the 2007 World Beverage Congress' Best Health
 Initiative award, is endorsed by Lance Armstrong and supports the Lance
 Armstrong Foundation as a corporate partner.
     About The FRS Company
     The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is
 a developer and distributor of nutritional supplements, healthy energy
 snacks and beverages that is pioneering the development of flavonoid
 antioxidant health solutions to improve consumer health and wellness.
     The company's product portfolio includes FRS(R) healthy energy drink, a
 scientifically formulated supplement designed to boost energy, enhance
 performance and neutralize free radicals before they can cause cellular
 damage. FRS, which stands for the scientific term Free Radical Scavenger,
 contains a patented combination of flavonoid antioxidants, essential
 vitamins and metabolic enhancers. The flavonoids are quercetin, an
 antioxidant typically found in the skins of apples, onions and red grapes,
 as well as catechins extracted from green tea.
     FRS ready-to-drink cans are currently available through, GNC
 stores nationwide, and at select grocery, convenience, health food and bike
 stores. Consumers should visit or call (877)-FRS-4YOU
 for a free trial offer of FRS products and to locate stores. Also, all FRS
 products are available on the company's web site for convenient home

SOURCE The FRS Company