SANTA BARBARA, Calif., Oct. 3 /PRNewswire/ -- The FRS Company, a developer and distributor of healthy beverages and nutritional supplements, announced today the appointment of Mark M. Brown to the role of Chief Financial Officer. Joining FRS with more than three decades of financial management experience, Mr. Brown has a deep and impressive track record of success supporting sales and marketing organizations including Tandem Computers, Telcom Semiconductor and VeriSign. Mr. Brown will be responsible for all finance and administrative functions within The FRS Company. "Mark Brown is a leader in the financial community, has assisted in the development of numerous rapidly emerging companies and we look forward to the new level of professionalism Mark will instill in the FRS Company's financial operations," said Maigread Eichten, president and chief executive officer of The FRS Company. "Mark's knowledge of business, financial process analysis, marketing, sales and support makes him a valuable asset to our team." "Having worked in both large public companies and early stage high potential start-up companies, I will bring my extensive financial experience and enthusiasm to my new role as Chief Financial Officer,' said Mark M. Brown, Chief Financial Officer, The FRS Company. "I look forward to playing a key role in advising senior management in order to accelerate the rapid growth of the FRS healthy energy brand." FRS'(R) (Free Radical Scavenger) patented formula synergistically combines antioxidants (quercetin and green tea catechins) with essential vitamins and metabolic enhancers to provide a sustained, healthy energy boost and long-term antioxidant health protection. FRS is available in ready-to-drink beverage, drink mix powder, drink mix concentrate and chew forms. FRS is the winner of the 2007 World Beverage Congress' Best Health Initiative award, is endorsed by Lance Armstrong and supports the Lance Armstrong Foundation as a corporate partner. About The FRS Company The FRS Company (formerly New Sun Nutrition, Inc.), founded in 2004, is a developer and distributor of nutritional supplements, healthy energy snacks and beverages that is pioneering the development of flavonoid antioxidant health solutions to improve consumer health and wellness. The company's product portfolio includes FRS(R) healthy energy drink, a scientifically formulated supplement designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS, which stands for the scientific term Free Radical Scavenger, contains a patented combination of flavonoid antioxidants, essential vitamins and metabolic enhancers. The flavonoids are quercetin, an antioxidant typically found in the skins of apples, onions and red grapes, as well as catechins extracted from green tea. FRS ready-to-drink cans are currently available through Amazon.com, GNC stores nationwide, and at select grocery, convenience, health food and bike stores. Consumers should visit http://www.frs.com or call (877)-FRS-4YOU for a free trial offer of FRS products and to locate stores. Also, all FRS products are available on the company's web site for convenient home delivery.
SOURCE The FRS Company