2014

The Future of Digital Television is Clear at CeBIT 2001 Broadcasting, Telecommunications, IT and Consumer Electronics Industries

Pledge Commitment to the Introduction of the Multimedia Home Platform in 2001



    HANNOVER, Germany, March 21 /PRNewswire/ -- Leading consumer electronics,
 telecommunications and IT companies will join key players in European
 broadcasting at CeBIT 2001 to pledge their commitment to the Multimedia Home
 Platform -- MHP -- the digital standard for free TV, pay TV, multimedia
 programming and interactive services.
     A consortium comprising Astra, Convergence, Deutsche Telekom, Nokia, Open
 TV, Panasonic, Philips, Sony, Sun Microsystems, TechniData, the German
 broadcaster ZDF, Germany's Institut fur Rundfunktechnik (IRT) and the Digital
 Video Broadcasting (DVB) organisation will use CeBIT to confirm their
 agreement to provide MHP services, applications and products during the course
 of 2001.
     Dr. Georg Lutteke, Chairman of the DVB Commercial Module AdHoc Group DVB-
 MHP Group, said:  "I am thrilled by the level of commitment being given MHP by
 all these stakeholders in the format.  It is the clearest signal yet to
 consumers that an exciting new chapter in the history of broadcasting is about
 to open, with the provision of a technology that leverages the full benefits
 of digital broadcasting."
     Prof. Ziemer of broadcaster ZDF added:  "We made a statement at IBC
 2000 that this would be the year that the hardware and content industry would
 make MHP a reality.  I am delighted to say that determination and promise
 remains and are being demonstrated by this joint commitment at CeBIT 2001.  At
 the IFA this August in Berlin, we will be able to show our first MHP based
 services for full public demonstration."
     MHP based products can be expected in the later half of 2001 both in the
 form of set-top boxes (STB) and integrated digital TV (iDTV) sets.  Depending
 on the level of features, consumers can expect to pay between euros 250 to
 euros 400 either for a MHP based set-top box or as the premium for a MHP based
 digital television.
     MHP is an open public standard enabling the development of digital
 television and interactive services by facilitating convergence between
 broadcasting, telecommunication and computing technologies.
     MHP also provides an effective bridge between broadcast and Internet
 distribution, offering a common application programming interface open to
 anyone to develop and apply.  As a result, MHP will allow digital broadcasting
 to develop based on compelling content-rich services rather than competing
 technology standards.
     MHP represents a move away from today's closed proprietary middleware
 platforms to an open horizontal marketplace, offering important benefits to
 all parties.  Ultimately the benefits will be seen by the consumer who, using
 a single MHP set-top-box or integrated digital TV set, will be able to receive
 a wide range of enhanced broadcasting and interactive applications e.g. to
 participate in their favourite games show; get additional information about a
 programme (film details, actors), a product or service (interactive
 advertising); home banking; e-mail ; internet; electronic TV guide with
 reminders or even trigger VCR to record -- the possibilities are endless.
     The MHP standard was released in February 2000 and has been created by the
 DVB (Digital Video Broadcasting) consortium and published by ETSI (European
 Telecommunications Standards Institute).  It is being supported by more than
 300 member organisations from 37 countries world wide.  Members include
 research institutes, regulatory bodies and commercial organisations working in
 the areas of broadcasting, telecommunications, IT and consumer equipment
 manufacturing.
 
     The companies and organisations actively working at developing the MHP
 platform include:
 
     Adherent
     Alticast
     ARD
     Bertelsmann Broadband
     Group
     BetaResearch
     Canal-Plus Technologies
     Deutsche Telekom
     Deutsche TV-Plattform
     DVB
     EBU - European
     Broadcast Union
     Fantastic
     FUN - Free Universe
     Network
     GMD - German National
     Research Center for
     Information Technology
     Grundig
     I-D Media
     Institut fur
     Nachrichtentechnik/TU-
     BS
     Institut fur
     Rundfunktechnik/IRT
     Landesanstalt fur
     Rundfunk
     Loewe
     Mediagate
     Nine Network Australia
     Nokia
     NTL
     OpenTV
     ORF
     Panasonic
     Philips
     Pioneer
     PowerTV
     QuBiz
     RAI
     RTL New Media
     Samsung
     S&T
     Scientific-Atlanta
     SES/Astra
     Sharp
     Singapore Broadcasting
     Authority
     Sony
     Sun
     TechniData
     Telenor
     Televisio de Catalunya
     Teracom
     Thomcast
     Top 5 Media
     Volkswagen
     WDR
     YLE
     Zweites Deutsches
     Fernsehen (ZDF)
 
 

SOURCE MHP MarCom

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