The Halo Group Selected as Branding Agency of Record by Mercy College

Jun 19, 2008, 01:00 ET from The Halo Group

    NEW YORK, June 19 /PRNewswire/ -- Mercy College has named The Halo
 Group as its agency of record following a competitive review process. The
 Halo Group will execute a comprehensive marketing and branding program that
 raises awareness of the Mercy College brand and recognizes the value its
 graduates bring to the community.
     Mercy College is a New York metropolitan area college with more than
 9,000 students and campuses in Dobbs Ferry, the Bronx, Manhattan, White
 Plains and Yorktown, as well as online courses and degree programs. Its
 mission is to make available the transformational power of a postsecondary
 education to many people who would not otherwise have the opportunity.
 Established in 1950 by the Sisters of Mercy for young women, it became
 co-ed and nonsectarian in 1969.
     Over its 14-year history, The Halo Group has worked to brand and market
 several other institutions of higher education, including St. George's
 University, Grenada, West Indies; Baruch College, Manhattan; and Barry
 College, Florida.
     "Mercy College offers a number of unique programs that are current and
 relevant, especially in the NY Metro area," says Linda Passante, CEO and
 Co-Founder of The Halo Group. "We are excited to have the opportunity to
 work with the College leaders to promote them."
     About The Halo Group
     Founded in 1994, The Halo Group is a 30-employee, Manhattan-based,
 independent brand development agency. Halo combines brand architecture,
 marketing consultation and communications services for its clients. Since
 its founding, Halo has been honored with almost 250 creative awards,
 including many in international industry competitions. For more
 information, visit

SOURCE The Halo Group