NEW YORK, June 19 /PRNewswire/ -- Mercy College has named The Halo
Group as its agency of record following a competitive review process. The
Halo Group will execute a comprehensive marketing and branding program that
raises awareness of the Mercy College brand and recognizes the value its
graduates bring to the community.
Mercy College is a New York metropolitan area college with more than
9,000 students and campuses in Dobbs Ferry, the Bronx, Manhattan, White
Plains and Yorktown, as well as online courses and degree programs. Its
mission is to make available the transformational power of a postsecondary
education to many people who would not otherwise have the opportunity.
Established in 1950 by the Sisters of Mercy for young women, it became
co-ed and nonsectarian in 1969.
Over its 14-year history, The Halo Group has worked to brand and market
several other institutions of higher education, including St. George's
University, Grenada, West Indies; Baruch College, Manhattan; and Barry
"Mercy College offers a number of unique programs that are current and
relevant, especially in the NY Metro area," says Linda Passante, CEO and
Co-Founder of The Halo Group. "We are excited to have the opportunity to
work with the College leaders to promote them."
About The Halo Group
Founded in 1994, The Halo Group is a 30-employee, Manhattan-based,
independent brand development agency. Halo combines brand architecture,
marketing consultation and communications services for its clients. Since
its founding, Halo has been honored with almost 250 creative awards,
including many in international industry competitions. For more
information, visit www.thehalogroup.net.
SOURCE The Halo Group