LOS ANGELES, June 7 /PRNewswire/ -- The Hollywood Reporter and the Key Art
Advisory Board have selected movie marketing and advertising veteran Sanford
Reisenbach to receive the 31th Annual Key Art Awards special tribute award for
a lifetime of contribution to motion picture marketing. Filmmaker Joel
Schumacher will present the award. The annual Key Art Awards is the premier
competition for the movie marketing and advertising community. This year's
winners will be announced during a ceremony on Friday, June 28 at the Wilshire
Reisenbach, former executive vp marketing and planning at Warner Bros.,
has long been considered the dean of movie marketing and advertising. He is
credited with contributing to the way contemporary movie marketing departments
function. During his 20-year-plus tenure at Warners, Reisenbach was involved
in some 250 marketing campaigns for movies including franchise films "Batman"
and "Lethal Weapon," comedy hits "Private Benjamin" and "Police Academy" and
Academy-Award winner "Chariots of Fire."
"We are pleased to honor Sandy Reisenbach for his tremendous contributions
to both the art and business of movie marketing and advertising," said Robert
J. Dowling, editor-in-chief and publisher of The Hollywood Reporter. "Sandy
possesses incredible vision, professionalism and talent. This recognition,
along with the great respect he's earned from the industry, is well deserved."
Reisenbach joined Warner Bros. Pictures in 1979 and spent the next
10 years guiding the feature film advertising and publicity of the division.
In 1989 he was given oversight responsibilities for Warner Bros.' worldwide
marketing, family entertainment, animation, kids' programming and theme park
interests. Reisenbach began his career in New York where he was exec vp for
Grey Advertising and president of Grey's leisure/entertainment division.
"It's always great to be recognized by one's peers, so I am extremely
honored to be receiving this accolade," said Reisenbach. "I've been fortunate
throughout my career to have worked with some of the world's most talented and
creative filmmakers and to have been a part of the marketing team for some of
the most popular and successful films of all time."
A panel of 200-plus industry judges viewed and ranked over 1,000 entries
to select this year's Key Art nominees, who will vie for the top prize in
19 categories for posters, print ads, standees, trailers, TV spots and
Websites, plus print and audio/visual best of show.
The Hollywood Reporter's 31st Annual Key Art Awards will be held Friday,
June 28 at the Wilshire Ebell Theatre in Los Angeles. For more information or
to purchase tickets, call 323-525-2132 or visit
Top news-gathering and publishing organization The Hollywood Reporter
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Web site, www.hollywoodreporter.com . The Hollywood Reporter reaches
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world's largest organization of entertainment-related publications and
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SOURCE The Hollywood Reporter