The Hollywood Reporter's 31st Annual Key Art Awards to Honor Movie Marketing and Advertising Veteran Sanford Reisenbach With Special Tribute Award

    LOS ANGELES, June 7 /PRNewswire/ -- The Hollywood Reporter and the Key Art
 Advisory Board have selected movie marketing and advertising veteran Sanford
 Reisenbach to receive the 31th Annual Key Art Awards special tribute award for
 a lifetime of contribution to motion picture marketing.  Filmmaker Joel
 Schumacher will present the award.  The annual Key Art Awards is the premier
 competition for the movie marketing and advertising community.  This year's
 winners will be announced during a ceremony on Friday, June 28 at the Wilshire
 Ebell Theatre.
     Reisenbach, former executive vp marketing and planning at Warner Bros.,
 has long been considered the dean of movie marketing and advertising.  He is
 credited with contributing to the way contemporary movie marketing departments
 function.  During his 20-year-plus tenure at Warners, Reisenbach was involved
 in some 250 marketing campaigns for movies including franchise films "Batman"
 and "Lethal Weapon," comedy hits "Private Benjamin" and "Police Academy" and
 Academy-Award winner "Chariots of Fire."
     "We are pleased to honor Sandy Reisenbach for his tremendous contributions
 to both the art and business of movie marketing and advertising," said Robert
 J. Dowling, editor-in-chief and publisher of The Hollywood Reporter.  "Sandy
 possesses incredible vision, professionalism and talent.  This recognition,
 along with the great respect he's earned from the industry, is well deserved."
     Reisenbach joined Warner Bros. Pictures in 1979 and spent the next
 10 years guiding the feature film advertising and publicity of the division.
 In 1989 he was given oversight responsibilities for Warner Bros.' worldwide
 marketing, family entertainment, animation, kids' programming and theme park
 interests.  Reisenbach began his career in New York where he was exec vp for
 Grey Advertising and president of Grey's leisure/entertainment division.
     "It's always great to be recognized by one's peers, so I am extremely
 honored to be receiving this accolade," said Reisenbach.  "I've been fortunate
 throughout my career to have worked with some of the world's most talented and
 creative filmmakers and to have been a part of the marketing team for some of
 the most popular and successful films of all time."
     A panel of 200-plus industry judges viewed and ranked over 1,000 entries
 to select this year's Key Art nominees, who will vie for the top prize in
 19 categories for posters, print ads, standees, trailers, TV spots and
 Websites, plus print and audio/visual best of show.
     The Hollywood Reporter's 31st Annual Key Art Awards will be held Friday,
 June 28 at the Wilshire Ebell Theatre in Los Angeles.  For more information or
 to purchase tickets, call 323-525-2132 or visit
 www.hollywoodreporter.com/keyarts .
 
     Top news-gathering and publishing organization The Hollywood Reporter
 serves the global entertainment industry with six editions:  Daily; Weekly
 International; Special Issues; E-Mail; THR-East; and its Neal Award-winning
 Web site, www.hollywoodreporter.com .  The Hollywood Reporter reaches
 120,000 readers worldwide and is published by Netherlands-based VNU, the
 world's largest organization of entertainment-related publications and
 services.
 
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SOURCE The Hollywood Reporter

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